Samsung Announces “The Frame” TV Pricing and Availability

Samsung pushes the envelope when it comes to merging TVs, style, and art with The Frame, a new TV that’s designed to double as fine art when it’s not showing TV shows, movies, or other video content.

The Frame was first shown at CES 2017 where it received a “Best of Innovations Award.” The look of The Frame comes from the mind of famous Swiss designer Yves Behar. There are two models in the series, a 55″ priced at $1999 and a 65″ the costs $2799.

“The Frame is a beautiful display designed specifically to bring walls to life whether it is in use or not,” said Yves Behar. “The Frame is not just another television, but a new experience of displays in the home.”

There are optional real wood bezels available in white, beige and walnut shades. These decor-friendly add-ons cost $199.99 for the 55″ and $249.99 for the 65″ version.

A primary feature of the frame is what happens when you are not watching TV. Its Art Mode presents a high-resolution slideshow that is customized to the customer’s artistic preferences. The Frame owners can tap into the “Samsung Collection” of exclusive, curated artwork from 37 top photographers and artists. These are separated into 10 categories as follows: Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.

The frame will also grant owners access to Samsung’s ‘Art Store’ where they can shop for art reproductions. Individual pieces sell for $19.99 or I’ll say subscription to the full collection is available for $4.99 per month. Of course, owners can also upload their own artwork and photographs to The Frame.

These two TVs future Samsung’s new Invisible Connection cable and No Gap Wall Mount, which add to the illusion of a painting sitting on a wall. If you don’t want to mount The Frame on a wall, the optional Samsung Studio Stand offers an easel like alternative. Either way, The Frame breaks the mold when it comes to aesthetics.

The Frame can sense if a person is in the room, allowing it to shut off when nobody is looking. It also adjust the brightness and color temperature so that the artwork looks natural under changing light conditions. The frame goes on sale starting this Sunday, June 18th.

The press and marketing info for the frame is notable for the absence of a focus on specifications, but it is an HDR-capable 4K TV with four HDMI ports and three USB ports. It’s been reported that it will perform roughly at the level of Samsung’s MU series.

Here’s the current list of artists represented in The Samsung Collection:

Wolf Ademeit, Germany

Nacho Alegre, Spain

Ruby Onyinyechi Amanze, Nigeria

Yann Arthus-Bertrand, France

Laturbo Avedon, Virtual

David Burdeny, Canada

Tommy Clarke, England

Cody Cobb, USA

Holly Coulis, Canada

Todd Eberle, USA

Oskar Enander, Sweden

Sam Falls, USA

Fan Ho, Hong Kong

Yun-Kyung Jeong, South Korea

Jeff Johnson, USA

Sarrita King, Australia

Aaron Koblin and Ben Tricklebank, USA

Bohnchang Koo, South Korea

Luisa Lambri, Italy

Sebastien Leon, France

Barry McGee, USA

Palani Mohan, India

Chris Muir, Canada

Eko Nugroho, Indonesia

Anuar Patjane, Mexico

J. Ariadhitya Pramuhendra, Indonesia

Scott Ramsay, South Africa

Tobias Rehberger, Germany

REMED, France

Clare Rojas, USA

Blaise Rosenthal, USA

John Severson, USA

Leanne Shapton, Canada

David Benjamin Sherry, USA

Yoshi Sodeoka, Japan

David Wilson, USA