At least that was the price at the St. Peters, MO store. I purchased 2. The tag showed $119 which was already a good price but when it was rung up it came to $39. I immediately ran back and got another. And these players come with 6ft HDMI cables! I'm no videophile but the picture quality is about the best I've seen from a 1080i upconverting player. Get 'em while you can. :D

Sounds like open box to me.....

At my local BB they are priced @ $149

I also purchased one, at $69 dollars at our local store on 3/1. I thought that was a good price! Great deal at $39!

And no, they were not open box items.