@ retailers

40 inch 5 (530) series drops by 200.00
42 inch Plasma 4 series 200.00 drop
40 inch 5 (550) drops 200 bucks
46 inch 5 (530) drops 200 bucks
46 inch 5 (550) drops 200 bucks
52 inch 5 (550) drops 300 bucks

First of many for Samsung. 5 series this week, 6 series next?

Expect Panasonic to follow with Plasma's, and other LCD's to follow.

http://gizmodo.com/389319/samsung-fires-first-shots-in-flat+panel-price-war Sweet shout out on the Giz.

6 series has dropped, also. Probably in response to the new Sony's that are coming out. They're cheaper than in the past, too.

They're both tempting the heck outta me.