View Full Version : All Warner VOD day and date with DVDs


twinsen123
05-19-08, 10:38 PM
I know this is old news but I didn't see it mentioned here. I thought it was pretty big that there is confidence in VOD/downloads that Warner is doing everything day and date now. In a practical sense, the only movie that seemed to be not day and date in 2008 from the studio was I am Legend - I think every movie since February has been day and date (including some you couldn't find in HD elsewhere like Nancy Drew)


Time Warner will this year make available all its DVD film titles on VOD on a day-and-date basis, CEO Jeff Bewkes said Wednesday.

With the first mover advantage among studios, TW expects to "capture a disproportionate VOD share," he said on the conglomerate's first-quarter earnings call.

The day-and-date VOD decision comes after extensive trials with Comcast and TW Cable last year, which Bewkes -- who has been the industry's biggest champion of the day-and-date model -- said proved the high margins and positive business effects of this release strategy. For one, DVD sell-through was up a bit in the trials. Also, margins from day-and-date VOD run at 60%-70%, compared with 20%-30% for physical DVD rentals, Bewkes said. "It's very good for the film companies," the TW CEO said.


http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1003796547&imw=Y