NBC To Air 3D Super Bowl Ad Event

Spots to feature promos for Dreamworks and PepsiCo

By Claire Atkinson -- Broadcasting & Cable

In what is likely to be the most talked about event of Super Bowl, NBC is to air a 3D commercial event in the big game.

The event will promote DreamWorks' movie trailer for Monsters and Aliens and will be followed by a sixty second spot from PepsiCo brand Sobe Lifewater.

The ad which will feature the Sobe lizards alongside NFL players will run at the end of the second quarter. Sobe is distributing 3D glasses to the public to help generate buzz for not just its own a but for the DreamWorks release and NBC.

NBC is also producing a 3D version of Chuck which will air on the Monday following Super Bowl Sunday, February 1st.

NBC and SoBe feature ‘Monstrous’ 3D event for Super Bowl XLIII

From Monsters and Critics, by April MacIntyre

Corporate gimmickry takes a fun turn with SoBe, Intel, NBC and DreamWorks all in cahoots to distribute free 3D glasses so you can experience a nationwide ‘Monstrous’ 3D event for Super Bowl XLIII.

This 3D Super Bowl commercial break event is to promote the DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27th.

The cute SoBe lizards will make a comeback too.

The trailer will be a SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)

Intel pumped out 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be made available at 25,000 SoBe Lifewater retail displays beginning in early January and will be free.

Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.

NBC will cross-promote via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3D episode of “Chuck,” which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.

Do you think we will get this in Canada? I have OTA HD so i will be watchign the american feed anyways but just wondering if we will be able to get the glasses! maybe the ones for journy to the center of the earth will work?

Do you think we will get this in Canada? I have OTA HD so i will be watchign the american feed anywaysIt will be available in Canada, if you have the glasses.

but just wondering if we will be able to get the glasses! maybe the ones for journy to the center of the earth will work?

Nope, you'll need the ColorCode 3D specific glasses for these events. Try calling the 800 number above.

DreamWorks' 'Monsters vs. Aliens,' PepsiCo's SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl Event

Over 125 million pairs of FREE Intel 3D glasses to be distributed at retail nationwide

GLENDALE, Calif., Jan. 5 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo's SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide 'Monstrous' 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation's premier 3D movie trailer for its upcoming feature film, "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th.

In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year's Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation's history-making 3D movie trailer was animated using Intel's latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC's hit comedy "Chuck," airing Monday, February 2, 2009 (8-9pm ET.)

Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display's supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.

NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, "Don't Chuck Your Glasses," prompting viewers to re-use them during the special 3D episode of "Chuck," which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.

The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film that will be showcased in the pod's preceding spot. The SoBe Lizards and stars from DreamWorks' "Monsters vs. Aliens" will dance alongside current NFL stars in what promises to be among the most highly-anticipated commercials on Super Sunday. The spot features a modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and re-invigorating impact of SoBe Lifewater.

About Monsters vs. Aliens

DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide March 27, 2009, and will be distributed by Paramount Pictures. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of monsters to combat the Alien Robot and save the world from imminent destruction. A Paramount Pictures release featuring the voices of Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa Stewart. "Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D Movie. A 2D version will also be available.

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of 17 animated feature films, including "Shrek," "Shrek 2," "Shark Tale," "Madagascar," "Over the Hedge," "Shrek the Third," "Bee Movie," "Kung Fu Panda" and "Madagascar: Escape 2 Africa." "Monsters vs. Aliens" opens in theaters on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com. To further experience SoBe Lifewater, visit www.sobelieve.com.

About Intel

Intel (Nasdaq: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom, blogs.intel.com and www.intru3d.com.

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning 30 Rock (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and The Office (starring Golden Globe winner and Emmy nominee Steve Carell), and My Name Is Earl, the #1 new scripted series of the 2005-06 television season among adults 18-49. In addition, NBC offers such hit dramas as Heroes, NBC's #1 series of the 2007-08 season in 18-49, the powerful Law & Order franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television, and the venerable ER, which has received more Emmy nominations than any other show in television history.

In the alternative series realm, NBC boasts Deal or No Deal, hosted by Howie Mandel, as well as The Celebrity Apprentice, hosted by Donald Trump and produced by Mark Burnett, and The Biggest Loser. NBC's alternative series also include Last Comic Standing and the #1 summer series in total viewers of 2008, America's Got Talent. NBC also airs original movies and event programming throughout the year.

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-a

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-b

http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-c


Here's the NBC promo: http://www.comingsoon.net/news/movienews.php?id=51678

Anyone else wish that Godaddy.com would hop on board the 3D wagon?

im not wearin stupid glasses....when u dont need the glasses then wake me up. :cool:

So, for the umpteenth time, these are different than the standard red and blue glasses used for Hannah Montana, Bugs, etc.?

So, for the umpteenth time, these are different than the standard red and blue glasses used for Hannah Montana, Bugs, etc.?Yes, they are different.

Like I said above, you'll need the ColorCode 3D specific glasses for these events. With over 125 million pairs (thanks Intel!) available at grocery, drug, and consumer electronics stores, hopefully everyone that wants them will get them. Worse case, there is always the 800 number also listed above.

im not wearin stupid glasses....when u dont need the glasses then wake me up. :cool:'Stupid glasses'?

It's only stupid when you knock something before you know what it's all about. This technology is significantly better than the previous cheap 3D (red & blue/green lens) you may have seen.

It will be available in Canada, if you have the glasses.


Due to simsub rules it may not be available in Canada depending on what network is being viewed.

It's only stupid when you knock something before you know what it's all about. This technology is significantly better than the previous cheap 3D (red & blue/green lens) you may have seen.

getting shot 2 times is significanly better than getting shot 10 times....but i still wouldnt wanna get shot 2 times.

im not wearin stupid glasses....when u dont need the glasses then wake me up. :cool:

i wear stupid glasses just to see.

getting shot 2 times is significanly better than getting shot 10 times....but i still wouldnt wanna get shot 2 times.

Yeah, those stupid bullets would sting, I'd bet.....

I've used ColorCode glasses with the 3D DVD of Ghosts of the Abyss (Japanese). It is marginally better, but not a world of difference.

so this may be a stupid question, but do you have to have a newer "3d capable" tv to properly be able to see this? Or will any tv work, as long as you're wearing the glasses?

I was watching the Today show this morning, and I caught the tail end of Roker at the Electronics show. He had a pair of 3-D glasses, with the Intel logo on them, and they looked like the standard red/blue glasses.

Unless I'm missing something, none of the PRs says whether you need HD to see the 3D ... I find it hard to believe the 3D would work very well with an analog SD feed ....

Unless I'm missing something, none of the PRs says whether you need HD to see the 3D ... I find it hard to believe the 3D would work very well with an analog SD feed ....

Hey it worked ok back in the days when the words "High" and "Definition" weren't even in the same sentence. I would imagine it would be great nowadays.

so this may be a stupid question, but do you have to have a newer "3d capable" tv to properly be able to see this? Or will any tv work, as long as you're wearing the glasses?

The system is color difference based, so any color TV will work.

So, Ken, is this 3D going to work with a regular SD set, or is HD required?

I was watching the Today show this morning, and I caught the tail end of Roker at the Electronics show. He had a pair of 3-D glasses, with the Intel logo on them, and they looked like the standard red/blue glasses.

For the third time, they are different than standard anaglyph 3D glasses, which use a cyan (blue green) filter in the right eye and a red filter in the left.

ColorCode 3D uses a blue filter in the right eye and an amber filter in the left.

Images follow.

Standard anaglyph 3D glasses.

http://www.3dp.be/im3d/plastic.jpg

http://upload.wikimedia.org/wikipedia/commons/e/e7/Anaglyph_glasses.png

ColorCode 3D glasses.

http://www.colorcode3d.dk/graphics/groups/96_m.jpg

http://www.3dglassesonline.com/colorcode_files/CCG.jpg

So, Ken, is this 3D going to work with a regular SD set, or is HD required?
It will work with any color TV, but as with all video, HD will look substantially better than NTSC, even DVD 480p. In addition to HD vertical and horizontal resolution, HD color resolution and color space will make a big difference.

Will it look as good as linear polarized stereo? No.
Will it look as good as circular polarized stereo? No.
Will it look as good as Infitec stereo? No.
Will it look as good as active stereo w/CrystalEyes? No.

I'm getting old and my memory isn't what it used to be but I'm sure that Pepsi had a 3D commercial during the Super Bowl. I just can't remember how long ago it was. It was quite a while back.

I'm getting old and my memory isn't what it used to be but I'm sure that Pepsi had a 3D commercial during the Super Bowl. I just can't remember how long ago it was. It was quite a while back.

Was going to post that. I remember that too, but again cannot remember the date. They had the pepsi machines doing something I think....

Yep, I remember a 3D ad as well. Also, I think the whole new 3D fad is as stupid as it's ever been over the last 30+ years.

eta - however, it is a fairly smart marketing strategy. No matter how lame this ends up being, and it will be lame, the free press alone will have more than made up for the cost of the spot and manufacturing of the glasses.

kinda related....someone posted they saw the 3D broadcast of the bcs game last nite & said they had to wear the glasses upside down at one point due to a technical glitch....lol

but the game looked great....just not the glasses.

Yep, I remember a 3D ad as well. Also, I think the whole new 3D fad is as stupid as it's ever been over the last 30+ years.As I noted above, there are a number of ways to recreate visual depth perception by using left eye / right eye images. Unfortunately, most people have only seen color difference 3D. I strongly suggest you see the more advanced 3D systems before calling it a fad. 3D visualization is currently a valuable tool for use in research and industry. It's only a matter of time before it becomes common place in the home.

I'm getting old and my memory isn't what it used to be but I'm sure that Pepsi had a 3D commercial during the Super Bowl. I just can't remember how long ago it was. It was quite a while back.

Thanks for the reminder, topic title changed.

I'm getting old and my memory isn't what it used to be but I'm sure that Pepsi had a 3D commercial during the Super Bowl. I just can't remember how long ago it was. It was quite a while back.

It was around 20 years ago, during the Super Bowl. I thought it was an ad for Coke, though.

It was in 1989 for Diet Coke- the half-time show used it too. I recorded the entire game just for that. It wasn't in real 3-D though, the glasses just have one eye darker than the other, which causes things to look 3-D when the camera pans left to right. The glasses were made for an episode of "Moonlighting" that never happened because of the writers' strike.

I picked up 48 pairs today for our superbowl party.

I have been looking for these glasses at the grocery stores, but have not found any yet in Charleston. Are there any particular stores that carry them?

We got our 28 pairs.

I thought they moved away from the red/blue 3D way back at least as far back as when Friday the 13th III in 3D. I remember that being the first time I used 3D glasses that just looked gray (both lenses identical).

I have been looking for these glasses at the grocery stores, but have not found any yet in Charleston. Are there any particular stores that carry them?

I'm not having any luck finding them either. Maybe it's because I don't shop in megastores very often.

K Mart has them here in NJ. I just picked them up. I think Quick Chek has them too.

I haven't been in a K-Mart in years. May have to make a trip just for the glasses. I really want to see how 3-D looks on my 92" screen.

Kroger
Ralph's
Frys
Safeway/Vons
Supervalu
Food Lion
A & P
Pathmark
Coburns
Fresh Brands
Hy Vee
Nash Finch
Roundy's
Winn Dixie
K-Mart
Dollar General
Hess (select stores)
CVS (select geographies)
Meijer (on 1/31)
Target (on 1/31)

Incredibly I'm only familiar with four of the stores in that list!

And only one is within a few miles of where I live but that's close enough. Thanks.

found mine today. I ordered some but when i was at stop and shop i saw them. grabed two sheets.

for me, they were in the center isle were the dvds and magazines usually are.

From what I read above, it seems likely that the 125 million pair of glasses will end up in about 1 million homes. :(

Of the 3 people who mentioned, the one who took the least took 8 pairs...

I called the number (since none of those stores are within an hour drive of here), but since everything is east-coast-centric, I'm sure they will arrive here in the mail the day after Chuck airs.

PS Interesting that I seem to be the only person who watches Chuck...

We got them more for Chuck than the SB ads.

As far as the number, we are expecting 25 for the SB. I'd imagine there will be plenty.

But I still wouldn't wait. ;)

Kroger
Ralph's
Frys
Safeway/Vons
Supervalu
Food Lion
A & P
Pathmark
Coburns
Fresh Brands
Hy Vee
Nash Finch
Roundy's
Winn Dixie
K-Mart
Dollar General
Hess (select stores)
CVS (select geographies)
Meijer (on 1/31)
Target (on 1/31)
Got mine at Giant. (Another grocery chain, like Safeway or Food Lion) They were just kinda hanging out in a display near the front of the store, free for the taking.

I ordered mine on the phone. At least I think I did, it felt more like I was going to be entrusted with State Secrets as I had to have my address "verified" and such.

I went to a local store this evening and picked some up. The display was full and appeared to be untouched. I only meant to grab two sheets, but didn't realize I had more until I left. I now have six sheets (24 pairs) of glasses...

I was going to give some to my grandfather (he has a 52" in the living room and a 50" in the bedroom), but he is blind in one eye...not being able to enjoy 3D pisses him off. I've learned not to mention it.

No longer available through the 800 number due to demand.

No longer available through the 800 number due to demand.
When I called, they told me it was because it was too late and they couldn't get them to me before the game. (that was yesterday)

Target should have the glasses tommorow (Saturday.)

After clicking on the link below, be sure to then select "Watch in HD" just below the right bottom corner of the video image.

http://www.youtube.com/watch?v=m81LKauumgw


The HD version has fewer artifacts and more importantly, improved color, which is vital for proper 3-D viewing.


This 3-D clip is encoded in the amber/blue anaglyph ColorCode format. Standard red/cyan anaglyph glasses will not work.

Chuck airs the day after the 3-D trailer and commercials on Superbowl Sunday.

i've heard nothing about these 3d ads except on this thread.
haven't seen anything on nbc about it or the news. not much pub about this. hard to believe there's really high demand for the glasses with so
little info out there.

i've heard nothing about these 3d ads except on this thread.
haven't seen anything on nbc about it or the news. not much pub about this. hard to believe there's really high demand for the glasses with so
little info out there.
I've seen the ad on NBC several times.

it never fails. less than an hour after posting this i'm reading
google news and it is prominently posted there.

word is getting out. hope i can find some glasses

Says on the glasses to tune in at the end of the 2nd qtr..

And I'd separate them before the Super Bowl - they don't just easily pop apart.

Just got a knock on the door one minute ago and my glasses arrived by UPS. Looks like the same old fashioned stuff from when I was a kid. What I mean by that is looking through them throws the color off like in the old days.

Is there any sample material online for us to test these glasses out?

Says on the glasses to tune in at the end of the 2nd qtr..

And I'd separate them before the Super Bowl - they don't just easily pop apart.

I thought they were easy lol. Take some time gettin them off, dont rush it. Yea, I've seen a bunch of ads. Not just on NBC, but the networks affiliates also. Also, when I asked in stores about the glasses, everyone seemed to know what I was talking about, which was cool. Yea, I mainly got them for chuck since only two commercials will be in 3D.

Just got a knock on the door one minute ago and my glasses arrived by UPS. Looks like the same old fashioned stuff from when I was a kid. What I mean by that is looking through them throws the color off like in the old days.

Is there any sample material online for us to test these glasses out?

there blue and yellow instead of red. Go the site, whats the name Tru3D or something. If you go to the website, they have pictures you can look at. Some are good, and some aren't. I would expect the commercials and Chuck to be a lot better.

there blue and yellow instead of red. Go the site, whats the name Tru3D or something. If you go to the website, they have pictures you can look at. Some are good, and some aren't. I would expect the commercials and Chuck to be a lot better.

Yeah I see that there are two websites printed on the glasses. One seems to not be up right now and the other has some material. I'm checking it out now.

EDIT: I'm at colorcode3d.com. The heart thing wasn't particularly impressive, neither was the luxor thing but I didn't watch all the way through. The one with the scientist misadverture is pretty good. I swear I've seen that set before though. I think this is the same set the use for the 3d at Disney world for Honey I shrunk the Kids. Looks the same.

just got my glasses. second to the last set left at safeway.

if you want these better go get them soon

No glasses at the local K-Mart.

In Michigan, the local K-Mart said they have been getting asked, but the shipment never showed up. The local Kroger (grocery store) has the display and is well stocked, but the display is not anywhere near the Sobe or Pepsi shelves; it's in the main isle in front of the check outs.

Moderators Note: For all those who have questions about the technology, see my posts (all of them) on the first page of this topic.

i could never find them in the stores so i called the 800 number last week recieved my glasses today. i set my dvr today to record chuck i have never watched this show and do not even know what it is about.so this 3D thing should help with new viewers.

If it hasn't been mentioned, the Super Bowl 3D will be at the end of the 2nd quarter.

I found them at Food Lion

Thanks,

Any previews or anything available now with these? Watched the Chuck preview, but it seems to be the only thing around like this.

And Dollar General seems to be the place to get these. They had tons of them still yesterday at a local one in nashville.

I found the glasses at kroger in Memphis

These silly glasses were a pain to find in NYC. Finally found a sheet of them at the Atlantic Terminal Mall Target.

To those in the southeast, I found them at a Publix supermarket. No display...had to ask for them at the customer service counter.

Got the 3D glasses today at Target at Mondawmin Mall. I got there at noon just before they were brought out. There were plenty still there when I left an hour later.

I have a Samsung LED DLP will I be able to see it in 3D if I have the glasses?

I have a Samsung LED DLP will I be able to see it in 3D if I have the glasses?As long as it's color.

Any previews or anything available now with these? Watched the Chuck preview, but it seems to be the only thing around like this.

And Dollar General seems to be the place to get these. They had tons of them still yesterday at a local one in nashville.colorcode3d.com.
Cool & very trippy;)

I have a Samsung LED DLP will I be able to see it in 3D if I have the glasses?Yes, Any TV the Bigger the better:)

I found the 3D glasses at Target in Plantation, FL.

Our Publix didn't have them out on display.

I had to ask a manager and he went behind the customer service counter and handed me a sheet of 4. It pays to ask.

BTW, if you have the glasses and want to try them out, there are some ColorCode 3D samples here (http://www.colorcode3d.com/gallery/index.htm).

They are in the Smith's grocery stores in Albuquerque. I picked some up. They have a blue and amber lens on them. I don't feel the 3D will be the greatest since the tints are so dark on the lenses. But we will see.

We ended up getting them at Food Lion after seeing the list because we normally shop at Harris Teeter. However, today I had to exchange some brats at HT and noticed a whole stack sitting on the Customer Service counter.

So like Peter said, it's worth a shot to ask if you don't see the display.

Went to my local Pathmark and CVS and was told they never got them to give out!! Nassau County area of Long Island..

Watched the Chuck preview, but it seems to be the only thing around like this.

is it just me or did the chuck preview seem very unimpressive?

is it just me or did the chuck preview seem very unimpressive?

Did you watch it in HD?

Try out your new glasses here -

Here is a YouTube music video:
YouTube - Golden "Shine" 3D HD Music Video - Superbowl 3D - Colorcode (TM) compatible anaglyph (http://www.youtube.com/watch?v=Rg0R9FsEnUs)
(watch it in HQ!)

And, as noted before, here is a great 3D slideshow gallery:
ColorCode 3-D (http://www.colorcode3d.com/gallery/index.htm)

Here's the SoBe 3-D commercial.
http://www.youtube.com/watch?v=kg-p5Xsct4Y
Like the Chuck 3-D clip, be sure to select "Watch in HD" for optimal 3-D.
And use the Superbowl Colorcode 3-D glasses, not the red & blue type.

Here's the SoBe 3-D commercial.
http://www.youtube.com/watch?v=kg-p5Xsct4Y
Like the Chuck 3-D clip, be sure to select "Watch in HD" for optimal 3-D.
And use the Superbowl Colorcode 3-D glasses, not the red & blue type.

That was pretty good.

This is bull...I went to 5 stores and only Target said that they even had any. CVS, Stop and Shop, Waldbaums and Pathmark did not know what I was talking about.

All this 3d crap is going to do for me now is just screw up my recording of Chuck on Monday...

I guess i shouldn't have waited so long to get a pair. At least I got my converter box coupon. I'll trade a converter box for a set of 3D glasses!!! :D

Incredibly I'm only familiar with four of the stores in that list!

And only one is within a few miles of where I live but that's close enough. Thanks.

Being from NY that list is more of a who's who of the east stores, that is why.

Let me guess, Target, Fry's, Safeway, and Kmart.

got my pair ready

Just got a knock on the door one minute ago and my glasses arrived by UPS. Looks like the same old fashioned stuff from when I was a kid. What I mean by that is looking through them throws the color off like in the old days.

Is there any sample material online for us to test these glasses out?

I am guessing you are serious about UPS delivering them, but in this day when things are what they are I would love to go off how wrong that seems. Oh well. Only in...

Who is paying a UPS driver, the diesel for the van, and other expenses that are probably 5 times the worth or cost of those glasses?

People are starving, homeless...I hope I wake up tomorrow and dream I read that. :(

They had tons of glasses here in San Antonio. Went to Target today and they were passing them out at the door. Then went to Walmart and they had a display in the front. Then went to HEB for groceries and they were also handing them out. I got two sheets because we are having people over I figure 8 glasses are enough.

Last night on the NBC national news they did a story on the 3D process in 3D. After rewinding and putting the glasses on, the story was quite impressive including a behind the scenes look at the company that developed the equipment which had a great deal of depth and sharpness in 3D. The portion of the movie trailer they showed was very effective also. Should be interesting tonight.

Got the glasses, and 4 guys coming for the game. How do we know which commercials are 3D ?
End of 2nd quarter ?
Does the mean when the game goes to Halftime, that next commercial break ?
Is it 1,2,3 commercials, and that's it, then we put the glasses away ?

End of second quarter - wait for the prompt which I'm sure will precede the 3D commercial block.

Got the glasses, and 4 guys coming for the game. How do we know which commercials are 3D ?
End of 2nd quarter ?
Does the mean when the game goes to Halftime, that next commercial break ?
Is it 1,2,3 commercials, and that's it, then we put the glasses away ?

You'll see some kind of alert after the 2nd quarter ends.

Although it's not official, I believe we'll see three clips; Sobe, Monsters vs. Aliens, Chuck.

I've got my glasses on now. Between that and the Zing Zang bloodys, it gives me a unique Super Bowl perspective.......

Just got some glasses from Food Lion on Lexington, SC :)

HEB gave me a dozen of them just before midnite last nite. There was a demo during the pregame show but I was still cutting out the glasses. Without the glassas the picture was almost unwatchable. Kinda like an analog TV with double image.

Meijers in Lansing and DeWitt MI both were out quite quickly, but I was able to get 3 sheets at the Krogers.

Woo Hoo!!!

I went to like 6 big chain stores in my area (including Target and Walmart) and I couldn't find a single one with the glasses. Not even a display. I got tired of looking.

Oh well.

Found mine in the beer section of the local Food Lion. In a large Monsters vs Aliens cardboard stand near the SoBe section in flat sheets of four. The stand was facing the rear wall so if you hadn't been looking around for beer or searching for the glasses there is no way you would stumble across them.

Probably why they had almost a full stand full of them.

http://img264.imageshack.us/img264/8382/3dglassesuo6.jpg (http://imageshack.us)
http://img264.imageshack.us/img264/3dglassesuo6.jpg/1/w500.png (http://g.imageshack.us/img264/3dglassesuo6.jpg/1/)

Damn that was horrible!

Only a vaguely 3D effect at the best of times and the blue filter made my right vision just uncomfortably blurred.

Looks to me like 3D hasn't progressed very much
If this is the future of TV...count me out.

That was 3D?

That was 3D?

When those objects like the ball and knife were "flying out of the screen" the closer they got to the foreground the less recognizable they were. On a still image the blue and yellow frames of the knife are not even close to synching correctly.

I ripped the filters off and taped them to my glasses and it was slightly improved over the tiny viewing holes in the cardboard frames. And by slightly I mean that in the nano sense.

Look at green objects or grass after taking them off. They really mess with color perception of your eyes. Until that changes wearing the glasses is a poor implementation of 3D. Get it to where the naked eye can see 3D and that is realistic. Fooling the eyes with color changes in this manner is perceptive annoyance. :D

I have used the anaglyph glasses on PC games like WOW and have gotten the same or better affect and that is not even really 3D.

Epic fail. And someone had them delivered UPS. Maybe he can call UPS and have them returned. :D Oh the humanity. !!

Barring a few things in the Monsters commercial.. I thought the ad after looked better. I will say the few times Monsters did the cliched lots of objects falling it looked quite better than I can recall from color differential 3D in the past.

I was looking forward to this all week, but was disappointed by the result.

The colors just looked wrong, which is somewhat to be expected, but it was too distracting. The effects with the bouncing ball and the line up of the marching aliens looked good, but for most of the shots the color shifts and color-ringing only added to the muddy-looking picture.

Three things did improve it a little: Putting the 3D glasses inside my regular glasses instead of on the outside, adjusting the colors of my projector so that some of the color ringing went away, and turning up the brightness of the projector.

I guess if this is the best 3D technology has to offer, you can count me out. Maybe if they can get the 3D LCD shutter glasses working it will be worth it.

Scott

The glasses really didn't do a lot for objects coming 'at you' but I thought they did a wonderful job at showing 3D 'depth'

The SoBe commercial was a lot better in my mind though for the 3D stuff.

I wasn't very impressed. Other than the sobe commercial (and that wasn't great) I wasn't that into it. I got the blurry vision that everyone was talking about. I just think that a properly set up display with a decent looking movie can get almost the same effect.

This Monsters vs Aliens is a Dreamworks animation and those, along with Pixar, are already great looking movies. No need to try to "fix" them or improve dramatically as this.

Until they can get up to the level of the "Bugs Life" attraction at Disney's Animal Kindom, I think I'll pass. If they can do that on a mass scale, count me in. No way I could sit through 2 hours of a movie like what was just shown.

The best TV 3D I've seen in the last few years was during the early days of PBS HD and they were running their flyover shots of landscape.

On my old 36" Sony HD CRT those shots had real looking out of a window depth.

is NBC doing DD 5.1 audio?
my receiver is not showing 5.1 audio being broadcasted :(

is NBC doing DD 5.1 audio?
my receiver is not showing 5.1 audio being broadcasted :(
Yes it has been 5.1 throughout the broadcast and day for me. What is your affiliate/provider?

Wmaq

Opps nevermind.. i just checked.. i had the wrong input selected on my Audio receiver :(

Wmaq
I watched on WMAQ-DT as well and had the 5.1 throughout.

NBC has the worst audio on the planet. Snap, crackle, pop every day of the week since I went digital early 2004.
Cashier at HEB had glasses. Had to ask for them, no display.
Should have tested the glasses first because I spent the entire commercial trying to adjust brightness an contrast. Then had to reset everything afterwards. Never again.

3D for TV is not ready for primetime (or any other time).

I was hoping this might be better than the time Medium did their 3D episode...but no.

Don't have great hopes for Chuck tomorrow, but I'll give it a go.

check out...

www.colorcode3d.com

for some pretty decent pictures... There's a one of a woman's chest too which is nice ;)

The Monsters movie trailer was really cool in 3D. I couldn't really tell in the Sobe and Chuck commercials. Maybe it's because I wear glasses?

check out...

www.colorcode3d.com

for some pretty decent pictures... There's a one of a woman's chest too which is nice ;)

I did actually yesterday and that got my hopes up. Those still shots and the short videos looked pretty good. Not sure why the SB clips were so bad.

I did actually yesterday and that got my hopes up. Those still shots and the short videos looked pretty good. Not sure why the SB clips were so bad.

HQ images shown on a compter have a far wider color range and are shown in true RGB displays most of the time. So well made red & cyan and ColorCode anaglyphic images on the net will always look better than their video counterparts.

A lot has to do with how color is handled in consumer analog and digital delivery formats.

Analog video only devotes a small portion to the color bandwidth. Ditto for digital. The color in ATSC HDTV is 4:1:1 digital. While being component in nature and therefore has a huge advantage over composite analog, it only gets 25% of the space the b&w information gets. That is normally a very acceptable compromise for color 2-D video, but it hurts anaglyph 3-D. Then try to do full color images that are suppose to look correct looking through colored gels. There are tweaks that do help a little, but there's no way to have 100% correct natural color with anaglyph. B&W encoded anaglyph works far better, but then you're losing one enhancement (color) for another (3-D).

Anaglyph 3-D is also what I call a fragile format, if the colors are slightly off on your display device, or there's something even slightly degrades the color signal, anaglyph suffers.

Once you break away from anaglyph (using colored lens - be they red & cyan or amber/blue) and use one of the more advanced 3-D video formats like field-sequential, Sensio, dual stream, etc, these factors are no longer an issue. The CEA and SMPTE have groups studying these advanced 3-D video formats and will each recommend a universal advanced standard.

^^ IMO get 3D to work without glasses and it is game on. I don't care if 100 million pairs went out and people used them for a one time "gimmick". While the technology can become mainstream wearing the glasses on a regular basis will not.
It is not the tech or how it looks that is an issue, it is the glasses. Right now with glasses one's perception is changed. CHange the reality and you have a winner.

Monsters was pretty dim on my projector. No matter how I adjusted it, I couldn't get it looking decent. I watched the NBC news promo with the glasses on my SD TV and the overall effect was much better with less distortion on the small screen (combined with the tube picture). For example, the space shot with the asteroids looked decent on the small SD screen and just looked bad on the projector in HD.

My projector's color has always been a bit off (needs a filter I don't have), but with 2D it's not that hard to get used to. I think the 3D really emphasized the shortcomings of my projector, inaccurate colors, dimness and off color halos, even with the glasses.

The odd thing was that from shot to shot, there were big differences, some shots looked okay, while others looked non-3D and just looked like the 3D effect was mis-aligned (like bad color convergence). Cutting from good to bad shots was very abrupt in some cases.

I'll try to sit through Chuck, but from the Monsters trailer, I don't think I would want to try to endure a full feature film with this technology on my projector screen.

Barring a few things in the Monsters commercial.. I thought the ad after looked better. I will say the few times Monsters did the cliched lots of objects falling it looked quite better than I can recall from color differential 3D in the past.

I agree the Sobe lizards in the white background looked really nice.

Monsters was pretty dim on my projector. No matter how I adjusted it, I couldn't get it looking decent. I watched the NBC news promo with the glasses on my SD TV and the overall effect was much better with less distortion on the small screen (combined with the tube picture). For example, the space shot with the asteroids looked decent on the small SD screen and just looked bad on the projector in HD.

My projector's color has always been a bit off (needs a filter I don't have), but with 2D it's not that hard to get used to. I think the 3D really emphasized the shortcomings of my projector, inaccurate colors, dimness and off color halos, even with the glasses.

The odd thing was that from shot to shot, there were big differences, some shots looked okay, while others looked non-3D and just looked like the 3D effect was mis-aligned (like bad color convergence). Cutting from good to bad shots was very abrupt in some cases.

I'll try to sit through Chuck, but from the Monsters trailer, I don't think I would want to try to endure a full feature film with this technology on a standard screen.Interesting point about your PJ. I have a 720p Samsung (SP-710AE) that boasts amazing colors, and great contrast. My bulb was dim and cutting out after about 2years/1200 hours, so 2 weeks ago I got a brand new bulb.
Monsters wasn't that great, but the SOBE commercial was fantastic. Like someone said here already, they weren't "comin' at you", ut the depth in the screen looked very real. We had 10 people in the Theater, and we all thought that commercial was "very cool".
Was it something to do with Monsters being shot on film and the commercial being video ???

Look forward to watching Chuck tonight !

i forgot about getting the glasses. are they still available?

The 3D still isn't especially impressive, but knowing "Chuck", they will probably have some clever uses for it.

Well, I was pretty disappointed with the 3D. I had a tough time focusing my eyes and it actually made my eyes 'tear' a bit. It reminded me of trying to look at one of those pictures that you had to focus a certain way to see the hidden image (sorry, forgot the name for them). Funny though as I remember watching Jaws 3D when I was a kid and had no problems. I thought for sure with 20years of tech development it would have improved alot.

I'm hoping for better luck with Chuck tonight as that is one of my favorite shows to watch and would be bummed to not be able to watch it. I have a few things in mind to try.
- increase brightness on TV (I've read this in a few places)
- limit ambient light as I had a table lamp that I could see through the side of the glasses, and another light from behind me

Either way, IMO 3D is definately not ready for the masses. I hope this doesn't become the norm.

Thomas Edison:
I am not discouraged, because every wrong attempt discarded is another step forward.

I think we can now discard the Yellow-Blue anaglyph (aka ColorCode) right in the same dumpster as the Red-Cyan anaglyph. I guess we are one step closer to 3D-TV than we were before.

I agree with JDrider that yesterday's experiment was a failure and should be discarded.

Maybe the answer is 120 Hz and glasses with LCD shutters. I'd like to see how well that works.

Okay, I've just read through the thread again and I'm still missing one key point: What does Intel have to do with this?

Maybe Intel put some money into the 3D technology? Are Intel computers used in rendering the movie? Is Intel technology used in the production of bottled sugar water? Why is Intel wasting money on this? If they sponsored this, why isn't it more obvious what their tie-in is?

i forgot about getting the glasses. are they still available?


I just called the 800 number and they were out.

If you cannot get the glasses, all is not lost. I would assume someone will sell them on ebay really cheap.

Also, I'm sure you can really easily make your own. All that's in the cardboard glasses are colored gels. Assuming the colored gels are simply blue and yellow, simply place one over each eye for the same effect.

I've got a set of various colored gels for photography AND colored filters. Maybe that will work.

Is blue and yellow the color of the gels?

big disappointment. it just didn't work well at all.

after seeing great 3D at honey i shrunk the kids, this left
a lot to be desired.

after all the hype and trouble to make and distribute all those
glasses - this was the best 3D they could do?

After watching Bolt in 3D I was hoping to be amazed, I wasn't. There was some depth, but not a lot in the Monsters trailer. Even with the glasses there was too much red/blue around the different images. I thought the Sobe commercial was a lot better and showed more depth, especially with the guy dancing in the background. This was on an RPTV. We don't usually watch Chuck but we will tonight. Still won't watch it regularly though.

We lucked out and got ours at Target. We walked in a there was a lady giving out samples of drinks and gave us a sheet of glasses. A little kid told us there were the 3D commercials.

The people making these 3-D promos really need to keep "though the window" effects to a minimum and even better, totally eliminate them for the home viewing environment. If the "through the window" effect is truly needed for an ad, then the "distance" of how far something is coming through the window needs to be rather limited. This is because of the amount of cross-talk that takes place with this kind of viewing technology..."colored gels". It's too hard to see things when the effects get too close and too fast (due to cross-talk). Of course, "cross-talk" can be almost or totally eliminated with different technologies mostly not available in the home. And a testing environment is not the same as a home environment. Too many variables.

If we all saw what the director saw I'm sure we would all be impressed. Effects such as this when they look bad in the home environment, gives the whole industry a bad name. When in fact, it has come a long way!


With colored gels, your targeted viewing audience will be more impressed when stereo effects are limited to simple depth (behind the window) as it's much easier to reproduce that rather than though the window, coming at ya, eye popping effects in the uncontrolled conditions of the home environment, when compared to the local theaters that are especially designed for such viewing.

Interesting point about your PJ. I have a 720p Samsung (SP-710AE) that boasts amazing colors, and great contrast. My bulb was dim and cutting out after about 2years/1200 hours, so 2 weeks ago I got a brand new bulb.
Monsters wasn't that great, but the SOBE commercial was fantastic. Like someone said here already, they weren't "comin' at you", ut the depth in the screen looked very real. We had 10 people in the Theater, and we all thought that commercial was "very cool".
Was it something to do with Monsters being shot on film and the commercial being video ???

Look forward to watching Chuck tonight !That's the same projector I was using. The colors on it are fantastic, which makes last night's presentation all that more disappointing. I even switched to the brightest mode, and that only made it slightly better (my bulb only has about 150 hours on it).

Scott

I was impressed, however some of my friends were, and some were not. I think thats because they wanted 3d that was in your face (which they tried but it didn't work on my setup) .

I got a Sanyo Z5 projector and was impressed with the depth on screen. having a bigger screen gives you a virtual reality feel. they tried a few eye screen poping effects but at that size the image separated to much.

I also like that they lightened the tint of the red gel from previous anaglyph glasses. I was able to better distinguish colors . although the blue was so dark, it made the pic look really dim. and probably hurt some eyes

The theaters with Intel's Intru 3d should be awesome. they render 3 passes of the film, left eye, right eye, and a middle ground. Instead of two cutting down eye strain.

Cant wait till the bring that kinda tech to a single affordable Front projector.

The theaters with Intel's Intru 3d should be awesome. they render 3 passes of the film, left eye, right eye, and a middle ground. Instead of two cutting down eye strain.

Everything I've read about "Intel's Intru 3D" has nothing noted about a "middle ground". At one point I read that audiences no matter where they sit, "have a seat in the middle of the action." But that can be true of any 3D movie.

My interpretation of "Intru 3D" is the rendering of the digital image...nothing more.


"With InTru 3D, Intel is enabling DreamWorks Animation to take that power up a notch, uniting the best in computer-generated movie making with the latest high-performance processing technologies. Thanks to the incredible performance of Intel® processors, DreamWorks Animation artists can fully utilize the newest, state-of-the-art 3D authoring tools to deliver an amazing visual experience with more inversive storytelling."

"Cutting down on eye strain" As far as I know, is a result of perfect sync and minimal or no "cross-talk"...cutting down and eliminating/minimizing eye strain. When they mention " old 3D technologies", they could be mostly referring to the 1950s when projectionists had to sync two interlocking 35mm projectors so the two images would align frame by frame. If there was a break in one the films, that would result in the loss of a few frames and watching the movie would then result in a flurry of miss synced images. Instead of watching two arms waving, there would be four. Plus the anaglyph red/blue glasses did not do a very good job of eliminating cross-talk. That, with the added mess that those colored gels messes with the colors of the film.

Today's polarized or LCD glasses don't have those kinds of distortions. There is some cross-talk, however it's been well minimized.

"The digital projection technology in theaters now allows a perfectly synchronized way to experience 3D without the eye strain and fatigue that was a problem with the old 3D technologies."


http://www.intel.com/consumer/learn/intru3d.htm

Anaglyph 3-D is also what I call a fragile format, if the colors are slightly off on your display device, or there's something even slightly degrades the color signal, anaglyph suffers.

Once you break away from anaglyph (using colored lens - be they red & cyan or amber/blue) and use one of the more advanced 3-D video formats like field-sequential, Sensio, dual stream, etc, these factors are no longer an issue. The CEA and SMPTE have groups studying these advanced 3-D video formats and will each recommend a universal advanced standard.Bing!


Like I said:

Will it look as good as linear polarized stereo? No.
Will it look as good as circular polarized stereo? No.
Will it look as good as Infitec stereo? No.
Will it look as good as active stereo w/CrystalEyes? No.

There are a number of ways to recreate visual depth perception by using left eye / right eye images. Unfortunately, most people have only seen color difference 3D. I strongly suggest you see the more advanced 3D systems, like the ones I listed above, before calling it a fad. 3D visualization is currently a valuable tool for use in research and industry. It's only a matter of time before it becomes common place in the home.

the episode of chuck had far better 3D than the commericals