Our dream flat panel. It out performs OLED on specs with
something like 20,000 ANSI :eek: with infinity on/off.
Im more interested to see what 20k ANSI looks like more so then the on/off.
18000 LED that can be modulated and turned off.
47" panel. It goes on sale 4th qtr here in the states.
press release (http://www.businesswire.com/portal/site/home/template.MAXIMIZE/permalink/?javax.portlet.tpst=109286a930d73fc47972709ddb808a0c_ws_MX&javax.portlet.prp_109286a930d73fc47972709ddb808a0c_viewID=ne ws_view&javax.portlet.prp_109286a930d73fc47972709ddb808a0c_newsLang= en&javax.portlet.prp_109286a930d73fc47972709ddb808a0c_ndmHsc=v2 *N1000837&javax.portlet.prp_109286a930d73fc47972709ddb808a0c_newsId=20 090203005468&beanID=1995963876&viewID=news_view&javax.portlet.begCacheTok=com.vignette.cachetoken&javax.portlet.endCacheTok=com.vignette.cachetoken).

If you already own a LED back lite LCD flat panel display and are reading this on it right now you should be able to see this extreme high contrast in this picture :)

http://gallery.avsforum.com/data/509/screenshot_0134.jpg

I remember the first time I saw a Sim2 LCD. I could normally tell the difference between LCD and Plasma at 10 feet, but I could *not* figure out what the Sim2 was, so I finally asked. "LCD". "But, but......how?!?" It was incredibly expensive, but it was by far the best LCD I'd ever seen. I'd love to see this, not that I'm willing to look at such a tiny screen any more ;)

Looks really cool here but my monitor only has 200 ANSI .:D

Art

I just changed my Sony CRT in the family room to the Samsung 55 inch LED LCD. I love the colors and the brightness over the Pioneer Plasma.

JC

Some more info.

Amsterdam, February 3, 2009— SIM2 Multimedia and Dolby Laboratories, Inc. (NYSE:
DLB) are proud to unveil the latest in high-dynamic-range (HDR)–enabled LCD flat-screen
display technology featuring Dolby® Vision during the 2009 Integrated Systems Europe (ISE)
Show, February 3–5 in Amsterdam. SIM2 plans to make the new SIM2 Solar Series available
in the second quarter of calendar 2009.

SIM2’s Solar Series includes a 47-inch LCD display utilizing Dolby Vision technology. Dolby
Vision features a proprietary algorithm that manages LEDs behind the liquid crystal panel.
Each LED is controlled individually in concert with the image on display. By selectively
turning off the backlight behind black areas in scenes, Dolby Vision allows those areas to
become truly black. Dolby Vision also has the ability to selectively brighten the backlight
behind bright areas, allowing them to truly radiate. SIM2’s Solar Series delivers outstanding
contrast combined with crisp brightness for a picture quality that matches real-world visual
perception of depth, detail, and color.

“SIM2 was able to design Solar Series displays that deliver images so realistic that the display
becomes a window into the world,” said Domenico Toffoli, Director, Professional Systems
Business Unit, SIM2. “SIM2’s research and development team has worked tirelessly to
incorporate breakthrough technologies into this design, bringing it from concept to reality
and providing a benchmark by which all others LCD displays will be judged.”

SIM2 worked in collaboration with Dolby for reference design and prototype development,
while simultaneously designing the production models from the ground up. Using proprietary
technologies, SIM2 created not only an unmatched reference quality display capable of
delivering spectacular images, but one that leads the next generation of flat-panel displays.

“Dolby and SIM2 have been working diligently to deliver the next evolution in LCD display
technology and SIM2 has accomplished something extraordinary in the Solar Series,” said
Bharath Rajagopalan, Director, HDR Marketing, Dolby Laboratories. “The SIM2 Solar Series
is a true example of what can be accomplished with Dolby Vision, showing the world that LCD
display technology has a very bright future.”

About the Solar Series
The Solar Series display is able to handle 16-bit processing for HDR signals, producing an
astounding 65,536 shades per color, smashing the number of colors (1,024) shown by the
most advanced current displays. The new display renders smooth images that jump from the
screen—the result is simply amazing compared to conventional displays.

The core of the system, the Back Light Unit (BLU) and Dolby Vision processing, enables the
display to deliver astonishing picture quality, while maintaining the overall power efficiency
of the system. What’s more, SIM2’s HD scaling and de-interlacing capabilities maintain
purity under actual content-playback conditions, and do much to enhance the perceived
quality of lesser formats.


SIM2 Solar Series Specs in Brief
• Display: LCD panel and power LED BLU (2,206 high-power LEDs) plus HDR
technology
• Peak brightness: >4000 cd/m2
• Resolution: 1920 × 1080 Full HD
• Contrast ratio (full on/full off): Infinite (over 1000000:1)
• Full 16-bit processing (65,536 shades per color) and widest range of displayable colors
• Luminance uniformity: more than 95 percent through the LCD panel
• White point: adjustable
• Professional inputs, including HD-SDI
• Silicon: Xilinx Virtex field programmable gate array (FPGA) chipsets

SIM2 and Dolby will unveil the revolutionary new Solar Series display in SIM2’s booth, 1L49
in Hall 1, during the 2009 ISE Show in Amsterdam.


Forward-Looking Statements
Certain statements in this press release, including statements regarding the performance,
features, and capabilities of Dolby HDR technologies and the SIM2 Solar Series; the potential
benefits that may be derived from Dolby HDR technologies; the planned availability of the
SIM2 Solar Series; and the delivery of dramatic improvements of LCD picture quality by
Dolby’s HDR technologies are “forward-looking statements” that are subject to risks and
uncertainties. These forward-looking statements are based on management’s current
expectations. The following important factors, without limitation, could cause actual results to
differ materially from those in the forward-looking statements: risks that Dolby HDR
technologies may not perform as anticipated or become commercially available as currently
anticipated; risks associated with building market acceptance of and demand for Dolby HDR
technologies by manufacturers, content creators, and audiences; competition risks for digital
and video technologies; rapid changes in technical requirements for manufacturing
technologies specifically, and entertainment technologies in general; risks associated with the
health of the television industry in general; risks associated with developing, maintaining, and
strengthening relationships with industry participants; and other risks detailed in Dolby’s
Securities and Exchange Commission filings and reports, including the risks identified under
the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K.
Dolby disclaims any obligation to update information contained in these forward-looking
statements, whether as a result of new information, future events, or otherwise.

About SIM2 Multimedia
SIM2 Multimedia is the leading provider of high-performance large screen systems (for
control rooms, information, communication, and simulation) and professional projection
systems for E–cinema applications, and worldwide leading manufacturer of award winning
home theater products. Over the years, SIM2 has gained in reputation meeting the industry's

demands for new emerging technologies, offering high-quality and reliable products with the
most innovative performances. Products are designed and manufactured in Italy. The
company has a world-oriented marketing policy with a direct presence in Italy
(headquarters), Germany, UK, China, and USA (sister companies) and in over 60 countries
worldwide through qualified partners.

About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential
elements in the best entertainment experiences. Founded in 1965 and best known for high-
quality audio and surround sound, Dolby creates innovations that enrich entertainment at the
movies, at home, or on the go. Visit www.dolby.com for more information.

Tentative MSRP?

What an achievement! But at what price point? Is it the technology inhibiting the limited screen size or the cost?

How is the Dolby Vision different from the already available tech called 'local dimming'? Are the LED lamps individually controlled (1 by 1) instead of in groups of lamps as in 'local dimming'? Could not figure this out even after visiting the Dolby page.

Also, not sure if one can claim superiority over OLED re contrast ratio. OLED's also easily exceed 1 million : 1.

Found answer to my own question above.
Check out here : http://www.hemagazine.com/SIM2_Solar_Series
The answer is '2,206 individually addressable LEDs'. Each lamp is controlled 1 by 1.
This is much finer control than other makers' 'local dimming', for example Philips' best has around 1/10th or abt 200 separately controlled group of LED's.

This set should be fantastic, but not surpass OLED's due fundamental difference of OLED's not requiring back lights because the pixels are self luminescent. Anyhow, Sim2 is my kind of company... they are pushing the envelope in all directions.

I heard this thing is very bright, well beyond OLED. This can only be achieved via back lit. I wonder how much current this draws.






.

Good point, as 4000 cd/m2 is way more than a typical LCD TV brightness of 500 cd/m2. Samsung's 'high brightness' LCD panel for use under outdoor bright light settings is still only 1500 cd/m2. Wonder how Sim2 uses this extra brightness. Maybe to simulate shiny light on screen?

Is there any reasonable way to put a lens on this and shoot it onto a big screen (like a rear projection setup)? 4000 cd/m2 is about 1200 ft-lamberts. At about 6.5 square feet that comes out to over 7000 lumens. Of course it probably wouldn't be that bright after calibration, but does make me wonder if there is a way to drive a much bigger screen with it.

--Darin

http://www.dolby.com/promo/hdr/
http://www.google.nl/search?hl=nl&safe=off&q=brightside+hdr&btnG=Zoeken

I wonder how well this panel does in terms of off-axis black level and color accuracy. To date, this has been the big weak point of all LEDs that have tried to achieve very high contrast ratios.