Marcus Carr
03-19-09, 07:21 PM
Disney stations launching LiveWellHD network
By DAVID BARRON Copyright 2009 Houston Chronicle
March 19, 2009, 5:00PM
KTRK (Channel 13) and its fellow Disney-owned-and-operated stations are preparing for the launch in late April of a new lifestyle network called LiveWellHD that will air in Houston on KTRK’s digital 13.2 channel.
Henry Florsheim, Channel 13’s president and general manager, said each of the stations in the 10-station Disney group will contribute original programming for the digital network, which will be offered in HD over the air and to cable carriers, including Comcast.
“It’s an opportunity to fill a space that up until now has not had a lot of original content,” Florsheim said. “We have program producers at stations in the group that see an opportunity, and we’re excited about it.”
Channel 13’s as-yet-untitled show will focus on trends in fashion, beauty and health. Much like KHOU’s (Channel 11) Great Day Houston, it will include paid product placement and sponsorship opportunities for advertisers.
However, Florsheim said, “The primary goal of the product is to entertain and inform. We would entertain product placement, but that is not the end. The goal is to create product that viewers want to see and find informative.”
Channel 13.2 (channel 314 on Comcast) features re-airings of Channel 13 newscasts and station-produced programs, movies on weekends, high school football games during the fall and occasional reruns of the 1998-2002 show hosted by Deborah Duncan, now host of Channel 11’s Great Day Houston .
“We will continue to create or have some locally produced programs. We will continue to run movies, and it is our intent to run high school football games. But the basis of the programming will be the LiveWell network,” Florsheim said.
http://www.chron.com/disp/story.mpl/ent/tv/6321884.html
By DAVID BARRON Copyright 2009 Houston Chronicle
March 19, 2009, 5:00PM
KTRK (Channel 13) and its fellow Disney-owned-and-operated stations are preparing for the launch in late April of a new lifestyle network called LiveWellHD that will air in Houston on KTRK’s digital 13.2 channel.
Henry Florsheim, Channel 13’s president and general manager, said each of the stations in the 10-station Disney group will contribute original programming for the digital network, which will be offered in HD over the air and to cable carriers, including Comcast.
“It’s an opportunity to fill a space that up until now has not had a lot of original content,” Florsheim said. “We have program producers at stations in the group that see an opportunity, and we’re excited about it.”
Channel 13’s as-yet-untitled show will focus on trends in fashion, beauty and health. Much like KHOU’s (Channel 11) Great Day Houston, it will include paid product placement and sponsorship opportunities for advertisers.
However, Florsheim said, “The primary goal of the product is to entertain and inform. We would entertain product placement, but that is not the end. The goal is to create product that viewers want to see and find informative.”
Channel 13.2 (channel 314 on Comcast) features re-airings of Channel 13 newscasts and station-produced programs, movies on weekends, high school football games during the fall and occasional reruns of the 1998-2002 show hosted by Deborah Duncan, now host of Channel 11’s Great Day Houston .
“We will continue to create or have some locally produced programs. We will continue to run movies, and it is our intent to run high school football games. But the basis of the programming will be the LiveWell network,” Florsheim said.
http://www.chron.com/disp/story.mpl/ent/tv/6321884.html