A nice discount for trying out a new service!


Blockbuster this week began offering discounts to first-time renters of downloadable movie titles in an effort to build its digital-delivery business.

Blockbuster will give a 25% discount for the first title customers rent through the company’s Blockbuster OnDemand video-download service, the U.S. movie-rental chain leader said in an e-mail sent to customers today. The customers must rent the title by May 22 in order to get the discount.

In January, the company agreed to join with online movie service CinemaNow to create Blockbuster Powered by CinemaNow, which will start delivering movies to Blu-ray Disc players, Internet-connected TVs, mobile phones and even the iPhone later this year. The multi-year preferred provider agreement between Blockbuster and Sonic Solutions, which acquired CinemaNow late last year, will put the rental giant on some of the same devices through which its main online rival, Netflix, has already begun streaming its own digital content.

http://www.videobusiness.com/article/CA6656274.html