PSound
05-05-09, 07:23 PM
Amid such results, Disney is looking to broaden its revenue sources for studio titles as well as its broadcasting division by expanding the number of Web sites offering digital distribution of its movies and television shows.
Last week, Disney said it would acquire a stake in Hulu, the No. 3 U.S. online-video site, in a move that boost’s the studio’s investment in long-form Web videos and makes it a business partner of rival media companies News Corp. and NBC Universal. Disney, which also had discussions about putting its content on Google's YouTube, didn’t disclose how much it’s investing or what percentage of the company it will own.
"What we had in Hulu was an opportunity to become an equity partner and to be part of a play that’s primarily a long-form play," said Iger, adding that Disney is likely to widen its audience because the average Hulu user is younger than the typical ABC audience. "It doesn’t have to sell itself as something new."
Additionally, Iger reiterated an earlier statement that Disney would develop a subscription-based site offering digital content, though he would only say that the service would be available "one day" and that its release of digital content would be "compatible with any deals we have in the pay window."
http://www.videobusiness.com/article/CA6656597.html
Last week, Disney said it would acquire a stake in Hulu, the No. 3 U.S. online-video site, in a move that boost’s the studio’s investment in long-form Web videos and makes it a business partner of rival media companies News Corp. and NBC Universal. Disney, which also had discussions about putting its content on Google's YouTube, didn’t disclose how much it’s investing or what percentage of the company it will own.
"What we had in Hulu was an opportunity to become an equity partner and to be part of a play that’s primarily a long-form play," said Iger, adding that Disney is likely to widen its audience because the average Hulu user is younger than the typical ABC audience. "It doesn’t have to sell itself as something new."
Additionally, Iger reiterated an earlier statement that Disney would develop a subscription-based site offering digital content, though he would only say that the service would be available "one day" and that its release of digital content would be "compatible with any deals we have in the pay window."
http://www.videobusiness.com/article/CA6656597.html