View Full Version : From Broadcast Engineering - New Cowboys Stadium gets Sony HD treatment


Ken H
05-08-09, 10:36 PM
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The new Cowboys Stadium in Arlington, TX, features a center-hung Daktronics video display that offers 72ft images.

Sony Electronics is completing installation of more than 3000 HD LCD digital displays throughout the luxury suites, concourses and concession areas of the new $1.1 billion Cowboys Stadium near Arlington, TX.

The venue, home of the NFL's Dallas Cowboys and scheduled to open in June, will offer fans viewing options that extend far beyond the action on the field. It will include a large video scoreboard suspended 95ft above the center of the playing field, which stretches from the 25- to the 25-yard lines and includes more than 30,000sq ft of space for digital display. Players appearing on the scoreboard will measure 72ft.

Denver-based systems integrator Burst designed and installed the video system that feeds the HD video boards. It's designed as a four-board cluster that features two 160ft by 72ft displays for sideline view and two additional 53ft by 30ft boards serving the end zones.

The HD video system spans three control rooms and features a Sony MVS-8000G production switcher, 16 cameras, Chyron and Click Effects graphics, EVS replay servers, Evertz terminal and multi-image display systems, an extensive fiber optics infrastructure, a Riedel Communications intercom system and TBC consoles.

Production for the new video displays will be provided by a variety of Sony HD equipment, including studio cameras, optical camcorders and production switchers.

Appearing at a Sony press conference in Las Vegas to announce the agreement, Jerry Jones, owner and general manager of the Dallas Cowboys, said he has spent a significant amount of time looking at ways to involve fans attending games and those watching at home. Employing state-of-the-art video technology was a key part of the design of the new stadium.

“We believe that the experience in this stadium will be so compelling, that when you leave you won't know whether you spent more time watching the live play or the large video screens,” Jones said. “We need the story of the game told in real time, and that’s why we're working with Sony to make it happen.”

Jones said fans can view replays, watch interviews with players and coaches and also see content produced exclusively for the stadium’s in-house TV network. The new venue “will be recognized as a contribution to not only technology but to new ideas for how stadiums will be built in the future.”
Sony has been named the “Official HD Television” provider for the Dallas Cowboys. Future plans and sponsorship opportunities may also include the use of Sony consumer electronics devices such as Blu-ray Disc players or PlayStation systems.

The HD monitors, which range in size from 19in to 70in, are being connected via RS-232 interfaces to a Cisco IPTV network. The network will carry digital signage in addition to other video programming.

The stadium’s new HD control room, which will feed the monitors throughout the venue, includes a Sony MVS-8000G production switcher and BVM and LUMA LCD displays. Sony HDC-1450 cameras, XDCAM HD PDW-700 camcorders and PDW-HD1500 decks are also being used in the stadium’s video facilities.

Sony is providing HD gear for a number of sports teams and stadiums. Among the most recent are the New York Yankees and the Cincinnati Reds baseball teams.

At Great American Ballpark (home to the Cincinnati Reds), there is a new HD control room complete with a Sony MVS 8000 switcher and HD cameras feeding a Daktronics video scoreboard. The park’s luxury suites include Sony 46in flat-panel displays connected to VAIO computers, which are used to run the interactive StadiumView network-based software. This allows fans to select from a variety of camera feeds from around the stadium via a touch-screen interface. Diversified Systems worked with Sony engineers to install all of the HD equipment.