Online video viewing per user has jumped 58% in the past year as Internet content broadens while longer-form video sites such as Hulu gain popularity, Nielsen said in a report released yesterday.

The typical online video user spent almost three hours watching Web videos last month, up from two hours and 10 minutes a year earlier, Nielsen said.

The surge in amount of time spent watching online videos is consistent with earlier reports stating that the typical online video is lengthening. Nielsen said in February that the average length of a video stream had risen 22% from a year earlier.

Meanwhile, last month, ComScore reported that Hulu boosted its video streams by 14% in March, making it the third-most popular U.S. online video site last year. That marked its highest ranking since NBC Universal and News Corp. launched the site last year.

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