PSound
05-26-09, 08:04 PM
The June movie slate is packed with films debuting on video-on-demand the same day they hit DVD, at least if they’re from Warner Home Video.
The studio is continuing its strategy of releasing nearly all of its films simultaneously on DVD and VOD with ensemble anti-date flick He’s Just Not That Into You on June 2, Clint Eastwood’s Gran Torino June 9, Friday the 13th June 16 and fantasy/adventure Inkheart June 23.
Warner has said the simultaneous release strategy boosts VOD sales without hurting disc sales.
Doug Sylvester, president and chief operating officer of TVN Entertainment, which packages VOD movies for cable companies and others, said in a statement about June’s day-and-date releases that consumers are responding “in a big way.”
http://www.videobusiness.com/article/CA6660722.html?desc=topstory
The studio is continuing its strategy of releasing nearly all of its films simultaneously on DVD and VOD with ensemble anti-date flick He’s Just Not That Into You on June 2, Clint Eastwood’s Gran Torino June 9, Friday the 13th June 16 and fantasy/adventure Inkheart June 23.
Warner has said the simultaneous release strategy boosts VOD sales without hurting disc sales.
Doug Sylvester, president and chief operating officer of TVN Entertainment, which packages VOD movies for cable companies and others, said in a statement about June’s day-and-date releases that consumers are responding “in a big way.”
http://www.videobusiness.com/article/CA6660722.html?desc=topstory