T2k
06-24-09, 10:26 AM
New format desperately tries to avoid slipping into obscurity
When asked about his hard-fought victories over the Romans in 279 BC and 280 BC, King Pyrrhus of Epirus famously remarked, "one more such victory would utterly undo (me)." Today, over a year after having dealt a death blow to its competitor HD-DVD, Blu-ray, Sony's proprietary high definition format, faces a similar Pyrrhic victory.
In the world of digital media being ubiquitous is the key to success. The most successful storage formats have found their way into the homes, cars, or offices of the majority of consumers. Whether its EP/LP records, cassette tapes, CDs, or DVDs at the height of each of these formats they could almost always be found in every household.
However, Blu-ray is not. During its sales battle against HD-DVD observers always overlooked the fact that while it outsold its competitor, its own sales were not very large. Now with the market to itself, Blu-ray is still struggling to avoid joining the likes of Laserdiscs and Betamax as the next fizzled format...
Read the rest here: http://www.dailytech.com/BluRays+Pyrrhic+Victory/article15503.htm
When asked about his hard-fought victories over the Romans in 279 BC and 280 BC, King Pyrrhus of Epirus famously remarked, "one more such victory would utterly undo (me)." Today, over a year after having dealt a death blow to its competitor HD-DVD, Blu-ray, Sony's proprietary high definition format, faces a similar Pyrrhic victory.
In the world of digital media being ubiquitous is the key to success. The most successful storage formats have found their way into the homes, cars, or offices of the majority of consumers. Whether its EP/LP records, cassette tapes, CDs, or DVDs at the height of each of these formats they could almost always be found in every household.
However, Blu-ray is not. During its sales battle against HD-DVD observers always overlooked the fact that while it outsold its competitor, its own sales were not very large. Now with the market to itself, Blu-ray is still struggling to avoid joining the likes of Laserdiscs and Betamax as the next fizzled format...
Read the rest here: http://www.dailytech.com/BluRays+Pyrrhic+Victory/article15503.htm