From Video Business (http://www.videobusiness.com/article/CA6695244.html)

DIGITAL: Nielsen also says 43 million Americans play casual games
By Danny King -- Video Business, 9/8/2009

SEPT. 8 | DIGITAL: The typical U.S. online video viewer spend 45% more time per day watching videos over the Internet than a year ago but still spent far less time than watching TV, according to a report released late last week.

The online video population spends an average three minutes and 11 seconds a day watching Internet videos, up from two minutes and 12 seconds a year earlier, Nielsen said in the report. Still, Americans slightly increased the amount of time per day they spend in front of the TV, to about two hours and 20 minutes a day, Nielsen said.

"American consumers appear to be adding video consumption platforms, not replacing them," Nielsen said in the report.

From Video Business (http://www.videobusiness.com/article/CA6695244.html)

3 minutes and 11 second... Youpeedooo!

3 minutes and 11 second... Youpeedooo!

What is the average time it takes for one of the usual suspects to troll in a thread in this sub-forum?

:D

From Video Business (http://www.videobusiness.com/article/CA6695244.html)
Yes, it was obvious when you saw figures in the past like 145 million people watching 8 billion videos in a month that they had to click through them at a very quick pace. The numbers seem impressive until you break it down per view.

3 minutes and 11 second... Youpeedooo!This was posted in response to another thread that states “Survey: 1 in 4 Skips Broadcast in Favor of Web TV”. If the average viewer is spending 140 minutes per day in front of the TV and only 3 minutes of that from the internet then I say the folks that did the Survey is full-of-it.

I suggest you contact HomeMediaMagazine.com and let them know your concern.

:-)

I don't think they're skipping broadcast as much as using web tv as a dvr to view missed installments of favorite shows. It's a long time between reruns and broadcast doesn't do encore like an HBO.

Yes, it was obvious when you saw figures in the past like 145 million people watching 8 billion videos in a month that they had to click through them at a very quick pace. The numbers seem impressive until you break it down per view.I would wager a lunch that most all the streamers will advance their counter by 1 count anytime someone clicks a video no matter how much of that video is actually watched. During a 10 minute session I may click 20 or more videos and only watch less than 2 minutes total. I believe that is the very reason advertising revenue is so low for internet video. There is no correlation between the number of clicks and the amount of content actually watched.

Specifically you may want to point out that per the Nielsen report (http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/09/3ScreenQ209_USRpt_final.pdf) the data is as follows:

As of 2Q09 the 290 million people in the U.S. with TVs spend on average 141 hours: 3 minutes each month tuning into television. June 2009
data (used in this report in place of 2Q09) shows that 134 million people watching video on the Internet spent on average 3 hours:11 minutes during the month doing so. As of 2Q09 the 15 million people who watch mobile video in the U.S. spend on average 3 hrs:15 minutes each month watching video on a mobile phone.

BTW... that turns out to be a 45.5% jump in time spent watching Video on the Internet in just one year!

It also looks like Nielsen is still learning how to properly measure online video.

Another report to look at is the one from comScore:

http://www.comscore.com/Press_Events/Press_Releases/2009/8/U.S._Online_Video_Market_Soars_in_July_as_Summer_Vacation_Dr ives_Pickup_in_Entertainment_and_Leisure_Activities_Online

# The average online video viewer watched 500 minutes of video, or 8.3 hours.
# 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
# 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
# The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.

What is the average time it takes for one of the usual suspects to troll in a thread in this sub-forum?

:D

It took you 3 minute 11 second to write this then? :p

Look where the broadcast viewing ranks: ABC -.6%/ CBS - .7%

The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
Unless my calculator needs new batts that is 12 - 6 minute videos.

I won't try to deny people are "watching" lots of online video (even while they are watching regular tv at the same time :D -according to these surveys). I don't see anything in the surveys that says 1 in 4 have given up watching Lost or Bones to watch on the web. Perhaps you can point that section out.

One of the surveys says consumers are not replacing but adding platforms to their viewing which is alot different than saying 1 in 4 skips broadcast to watch web tv instead.

Specifically you may want to point out that per the Nielsen report (http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/09/3ScreenQ209_USRpt_final.pdf) the data is as follows:

3 hour 11 minute = 191 minutes / 30 days = 6 minutes 36 second per day.

Yeah you are right. Web video just doubled its viewer air time :D

3 hour 11 minute = 191 minutes / 30 days = 6 minutes 36 second per day.

Yeah you are right. Web video just doubled its viewer air time :D
The huge numbers are "formulated" to sell advertising.

When you break the numbers down they are pretty small.

The huge numbers are "formulated" to sell advertising.

When you break the numbers down they are pretty small.Last I heard Hulu was at a break even point and You Tube was still losing money. At this point in time it appears there is not much money to be made in internet video streaming.

Just trying to make sense of the data...and you?
Compare 6 minutes 36 seconds per day of video viewing to 282 minutes per day of tv viewing.
Placing video growth and civil rights in the same paragraph is just off the wall.

Just trying to make sense of the data...and you?
Compare 6 minutes 36 seconds per day of video viewing to 282 minutes per day of tv viewing.
Placing video growth and civil rights in the same paragraph is just off the wall.

Those are averages. I guarantee you that not everyone watches 5 hours of TV a day.

Likewise there are going to be people who watch a YouTube clip a couple of times a week, and those who use Hulu to watch several different series.

I know of at least a few people who use Hulu that way.


The comment about civil rights is a very basic analogy. There were certainly people who were blind to the inevitable change. There seem to be people here who seem to have their heads in the sand regarding the continued growth of Digital Distribution. The stories that came out today about Netflix's streaming fueled growth and the continued introduction of streaming enabled devices from virtually every major CE manufacturer paint a clear and undeniable trend of growth and acceptance.

If this report is trying to imply that people prefer watching video online, it's neglecting the fact that the video services measured are available to watch at no charge to the user — that's the draw and reason for the increase in viewing. If I want to watch The Daily Show on cable I have to pay $50/mo for a package that includes Comedy Central. If I watch it on Hulu it's free. People are poor right now, especially college kids, so free is better. If any of these services (YouTube, Hulu, MySpace) cost the user money, they'd be dead almost overnight.

If this report is trying to imply that people prefer watching video online, it's neglecting the fact that the video services measured are available to watch at no charge to the user — that's the draw and reason for the increase in viewing. If I want to watch The Daily Show on cable I have to pay $50/mo for a package that includes Comedy Central. If I watch it on Hulu it's free. People are poor right now, especially college kids, so free is better. If any of these services (YouTube, Hulu, MySpace) cost the user money, they'd be dead almost overnight.

Of course that totally fails to take into account Netflix's growth, fueled by their streaming feature.

It also does not take into account Sony's discussion about the growth of the Playstation Network, including their growth and expansion of the video on demand services.


I won't disagree that being advertiser based is fueling their growth. But to suggest that there is not a market for paid streaming services simply does not take into account the currnt market realities.