PSound
09-16-09, 01:09 AM
EMA’s event centered on the business of electronic delivery, however, early panels mentioned Blu-ray more than once, because if Blu-ray’s life eventually runs out, it may be the last hurrah for disc.
“Blu-ray is the final, mass market packaged media opportunity,” said Jim Bottoms, managing director of corporate development for Futuresource Consulting, adding that 3D will help extend Blu-ray’s existence.
“Cost is really the unsolved issue,” said Jason Kramer, chief strategy officer for research firm Interpret. “The majority of consumers aren’t going to pay the same they would for a DVD or Blu-ray that they would for a download or stream.”
He shared statistics with satellite and cable as the reigning No. 1 source of digital entertainment, but online videos are surging ahead, with 49% of survey respondents saying they had watched online video in the first quarter of 2009, compared to only 34% in the third quarter of 2008.
But the problem, Mandel suggested, is the studios “don’t have a good economy on the Internet.”
Jim Funk, VP of business development for Roku, the $99 Internet-connected movie box, said digital rights management (DRM) is the single biggest issue in the world of electronic delivery.
“[DRM] takes on a different meaning in the world of streaming, compared to downloading,” Funk added.
David Devisser, senior technical evangelist manager for Adobe Systems, said standards such as Flash drives have helped the world of electronic delivery, while Sean Besser, VP of business development for Rovi Corp., formerly Macrovision Solutions, praised the studios for experimenting with new delivery platforms and “embracing experiments.”
“The success of widespread, Web-based digital delivery … is the consumer watching what they want, where they want, without having to think about it,” said Mitch Mallon, VP of digital sales and marketing for Image Entertainment.
On the concern over windowing content for online consumption, Besser said that the studios know what they’re doing and know the demand for the product they have.
“It’s not a secret that the more you want to watch a movie, the more you have to pay for it,” he said. “People are used to paying for it, and it’s a social experience.”
Kramer added that he believes consumers care less about when they get content, and more about how good the product is when it’s delivered.
“I’d like to submit that for consumers to care about an earlier window, you need to provide a premium experience,” he said. “Cost is the big thing holding us back.”
http://www.homemediamagazine.com/conference-news/ema-conference-panelists-talk-blu-ray-electronic-delivery-17055
“Blu-ray is the final, mass market packaged media opportunity,” said Jim Bottoms, managing director of corporate development for Futuresource Consulting, adding that 3D will help extend Blu-ray’s existence.
“Cost is really the unsolved issue,” said Jason Kramer, chief strategy officer for research firm Interpret. “The majority of consumers aren’t going to pay the same they would for a DVD or Blu-ray that they would for a download or stream.”
He shared statistics with satellite and cable as the reigning No. 1 source of digital entertainment, but online videos are surging ahead, with 49% of survey respondents saying they had watched online video in the first quarter of 2009, compared to only 34% in the third quarter of 2008.
But the problem, Mandel suggested, is the studios “don’t have a good economy on the Internet.”
Jim Funk, VP of business development for Roku, the $99 Internet-connected movie box, said digital rights management (DRM) is the single biggest issue in the world of electronic delivery.
“[DRM] takes on a different meaning in the world of streaming, compared to downloading,” Funk added.
David Devisser, senior technical evangelist manager for Adobe Systems, said standards such as Flash drives have helped the world of electronic delivery, while Sean Besser, VP of business development for Rovi Corp., formerly Macrovision Solutions, praised the studios for experimenting with new delivery platforms and “embracing experiments.”
“The success of widespread, Web-based digital delivery … is the consumer watching what they want, where they want, without having to think about it,” said Mitch Mallon, VP of digital sales and marketing for Image Entertainment.
On the concern over windowing content for online consumption, Besser said that the studios know what they’re doing and know the demand for the product they have.
“It’s not a secret that the more you want to watch a movie, the more you have to pay for it,” he said. “People are used to paying for it, and it’s a social experience.”
Kramer added that he believes consumers care less about when they get content, and more about how good the product is when it’s delivered.
“I’d like to submit that for consumers to care about an earlier window, you need to provide a premium experience,” he said. “Cost is the big thing holding us back.”
http://www.homemediamagazine.com/conference-news/ema-conference-panelists-talk-blu-ray-electronic-delivery-17055