PSound
09-28-09, 06:38 PM
Check off another video-on-demand first for Warner Home Video.
Days before the studio debuted September releases Observe and Report and Ghosts of Girlfriends Past on DVD, the studio quietly premiered them on VOD through Comcast in the Atlanta area.
It’s the first test by a major studio in releasing a film on VOD before DVD and is another first for Warner, which in 2007 began releasing films on DVD and VOD simultaneously. Both moves are attempts to boost revenue on VOD (for which the studio gets a bigger cut of rental revenue than with DVD) without hurting DVD sales, which are already in decline as the format matures.
In the Atlanta test, the studio promoted the releases to customers, by saying, “Watch on video-on-demand now and buy it Tuesday” on disc, WHV spokesman Jim Noonan said.
Both films debuted on VOD the Thursday before their Tuesday DVD release.
The studio hasn’t announced other VOD release dates for big fourth-quarter titles yet and wouldn’t say whether their VOD release would also follow the DVD. Nearly all of Warner’s titles this year have debuted on DVD and VOD simultaneously.
http://www.videobusiness.com/article/CA6699156.html
Days before the studio debuted September releases Observe and Report and Ghosts of Girlfriends Past on DVD, the studio quietly premiered them on VOD through Comcast in the Atlanta area.
It’s the first test by a major studio in releasing a film on VOD before DVD and is another first for Warner, which in 2007 began releasing films on DVD and VOD simultaneously. Both moves are attempts to boost revenue on VOD (for which the studio gets a bigger cut of rental revenue than with DVD) without hurting DVD sales, which are already in decline as the format matures.
In the Atlanta test, the studio promoted the releases to customers, by saying, “Watch on video-on-demand now and buy it Tuesday” on disc, WHV spokesman Jim Noonan said.
Both films debuted on VOD the Thursday before their Tuesday DVD release.
The studio hasn’t announced other VOD release dates for big fourth-quarter titles yet and wouldn’t say whether their VOD release would also follow the DVD. Nearly all of Warner’s titles this year have debuted on DVD and VOD simultaneously.
http://www.videobusiness.com/article/CA6699156.html