View Full Version : US NPD Sales Data: XBOX-360 Specific


admonish
10-13-06, 12:13 PM
I thought it would be interesting to track 360 sales each month, not to compare it with any other console.

NOTE: NPD is able to come up with such specific figures in part because it receives point-of-sale data directly from store checkout scanners. So if a store (think mom & pop) does not scan a purchase NPD will not be able to account for the sale.

**Wal-Mart no longer cooperates with market-research companies like NPD. NPD says Wal-Mart stopped sharing its data in 2001;

** UPDATE 1: amazon.com does not share info with NPD.


MONTH YEAR UNITS

Nov. 2005 ~ 326.0k
Dec. 2005 ~ 281.4k
Jan. 2006 ~ 249.0k
Feb. 2006 ~ 161.0k
Mar. 2006 ~ 192.0k
Apr. 2006 ~ 295.4k
May. 2006 ~ 220.9k
Jun. 2006 ~ 277.0k
Jul. 2006 ~ 206.0k
Aug. 2006 ~ 204.0k
Sep. 2006 ~ 259.5k
Oct. 2006 ~ 218.0k
Nov. 2006 ~ 511.0K
Dec. 2006 ~ 1,132.0K
Jan. 2007 ~ 294.0k
Feb. 2007 ~ 228K.0k

admonish
10-13-06, 12:33 PM
These are the numbers for the original XBox



Nov. 2001 722k
Dec. 2001 699k
Jan. 2002 128k
Feb. 2002 139k
Mar. 2002 136k
April 2002 78k

Price dropped to US$199

May 2002 229k
Jun. 2002 265k
July 2002 154k
Aug. 2002 137k
Sep. 2002 173k
Oct. 2002 239k
Nov. 2002 468k
Dec. 2002 1,033k
Jan. 2003 164k
Feb. 2003 197k
Mar. 2003 165k
April 2003 128k

Price Dropped to US$179

May 2003 124k
Jun. 2003 167k
July 2003 138k
Aug. 2003 146k
Sep. 2003 172k
Oct. 2003 176k
Nov. 2003 490k
Dec. 2003 1,122k
Jan. 2004 192k
Feb. 2004 204k
Mar. 2004 198k
April 2004 297k

Price dropped to US$149

May 2004 217k
Jun. 2004 262k
July 2004 202k
Aug. 2004 217k
Sep. 2004 265k
Oct. 2004 217k
Nov. 2004 708k
Dec. 2004 1,044k
Jan. 2005 242k
Feb. 2005 212k
Mar. 2005 227k
April 2005 153k
May 2005 129k
Jun. 2005 168k
July 2005 133k
Aug. 2005 134k
Sep. 2005 124k
Oct. 2005 110k

StreetPreacher
10-13-06, 01:33 PM
These are the numbers for the original XBox



Nov. 2001 722k
Dec. 2001 699k



360
MONTH YEAR UNITS

Nov. 2005 ~ 326.0k
Dec. 2005 ~ 281.4k


So compared to the 360, it looks like the original xbox sold more than twice as many units during the first copule of months. Does anyone know how many xboxes were available at launch? I know that the 360 was in much shorter supply, but I'm curious whether the sales numbers for the old xbox also reflect a sell-out?

Character_Zero
10-13-06, 01:45 PM
Nov. 2002 468k
Dec. 2002 1,033k

Nov. 2003 490k
Dec. 2003 1,122k

Nov. 2004 708k
Dec. 2004 1,044k




Thats some crazy christmas sales

Daekwan
10-13-06, 01:52 PM
Just wait till christmas this year.. MS could probably hit the 2 million mark.. because the 360 is widely available this year, big titles like Gears of War, HDDVD interested consumers and the gobs of frustrasted shoppers looking for a PS3..

DeepFreezed
10-13-06, 07:19 PM
wow, look at NOV and DEC

can any console do bad during those 2 months. I say 1.5 million 360s in DEC.

Chief Ediri
10-13-06, 08:38 PM
There was Xbox 360 shortages.

admonish
11-09-06, 08:51 PM
updated to show the NPD OCT 2006 data

BuGsArEtAsTy
11-09-06, 09:13 PM
So, I'm predicting at least 9 million Xbox 360s sold by the end of calendar 2006.

I'm also predicting (http://www.avsforum.com/avs-vb/showthread.php?t=746543) many, many hundreds of thousands of HD DVD add-on drives sold by that time too.

TheLidlessEye
11-10-06, 01:56 AM
and here's hoping for another 360 price drop to coincide with the ps3 release :D

FrankJ.Cone
11-10-06, 06:32 AM
wow, look at NOV and DEC

can any console do bad during those 2 months. I say 1.5 million 360s in DEC.

They sold every last console available. You cannot sell hardware thats not yet produced.

admonish
12-07-06, 06:29 PM
updated to show the NPD Novemember 2006 data

admonish
01-02-07, 07:19 AM
LINK (http://www.gamesindustry.biz/content_page.php?aid=21958)
According to the firm's preliminary estimates, as reported by CNBC, around 2 million Xbox 360 units were sold in North America from November up until December 25.

NPD numbers will be released later this month

lovebuzz#836
01-02-07, 07:35 AM
LINK (http://www.gamesindustry.biz/content_page.php?aid=21958)


NPD numbers will be released later this month

Cool, but I can't wait to see the Dec. 26th - Jan. 1st numbers as well. The 360's didn't stop at Christmas, tons of people were spending either money or gift cards on Hardware in that area.

admonish
01-02-07, 10:15 PM
Cool, but I can't wait to see the Dec. 26th - Jan. 1st numbers as well. The 360's didn't stop at Christmas, tons of people were spending either money or gift cards on Hardware in that area.

if this early report is true then i am surprised simply because i thought the supply of people willing to pay $400+ for a game console had ran out! the most the original xbox sold in DEC was 1.1 million

fjtorres
01-03-07, 09:02 AM
Thing is, the number of people willing to shell out $600 hadn't. ;-)
And with no box to spend the $600 on...

Sounds like they hit 10 million plus change after all.

Jetrii
01-03-07, 09:05 AM
Even if you count conservatively, they hit a minimum of 9 million units since they passed the 7 million mark a few months back.

William Mapstone
01-03-07, 10:18 AM
According to www.vgcharts.org, the xbox360 hit 8.13 million.

Jetrii
01-03-07, 10:31 AM
According to www.vgcharts.org, the xbox360 hit 8.13 million.

And according to nexgenwars.com, it hasn't. The point is, neither of these 2 sites are accurate. Just wait until Microsoft announced the official count in a little while.

ice1874193
01-03-07, 10:44 AM
And according to nexgenwars.com, it hasn't. The point is, neither of these 2 sites are accurate. Just wait until Microsoft announced the official count in a little while.

? nex gen is at 9.4

~Ohdee~
01-03-07, 10:53 AM
All I can say is what I seen last week. I was at Wal-Mart in a city with a population of 250,000 people. There were three 60 gig PS3’s behind the glass and no Xbox 360’s available. I was actually shocked. Sony has to be feeling it. How on earth could there be three PS3’s available while the 360’s are completely sold out?

Joe Diver
01-03-07, 11:14 AM
All I can say is what I seen last week. I was at Wal-Mart in a city with a population of 250,000 people. There were three 60 gig PS3’s behind the glass and no Xbox 360’s available. I was actually shocked. Sony has to be feeling it. How on earth could there be three PS3’s available while the 360’s are completely sold out?

Because the PS3 initial hype is over...they're not selling for $$$ on ebay anymore and there are really no games out yet. Why spend $600+ on that? PS3 is DOA.

William Mapstone
01-03-07, 11:39 AM
8.13 million is a sh!t load of consoles in my opinion. Sony has a lot of work ahead of them if they don't want to lose market share to MS. It will be very hard them them to catch up. Games like Motorstorm, Heavenly Sword and Lair better damn well kick ass! Not bashing Sony, I have a PS3 and like it a lot.

mboojigga
01-03-07, 01:25 PM
8.13 million is a sh!t load of consoles in my opinion. Sony has a lot of work ahead of them if they don't want to lose market share to MS. It will be very hard them them to catch up. Games like Motorstorm, Heavenly Sword and Lair better damn well kick ass! Not bashing Sony, I have a PS3 and like it a lot.


As of 1 Jan it actually starts for all consoles to see what happens at the end of the year to see what the trend is. It will be interesting. I think overall it is the price that will be the issue for the PS3 but stumbling out of the blocks and 06 problems throughout the year have caught up to the brand name recognition.

SixkillerNYC
01-03-07, 02:09 PM
8.13 million is a sh!t load of consoles in my opinion. Sony has a lot of work ahead of them if they don't want to lose market share to MS. It will be very hard them them to catch up. Games like Motorstorm, Heavenly Sword and Lair better damn well kick ass! Not bashing Sony, I have a PS3 and like it a lot.

It's really not that many when compared to the more than 100 million PS2s sold.

mboojigga
01-03-07, 02:38 PM
It's really not that many when compared to the more than 100 million PS2s sold.


The same can be said about the nintendo 64. We are not discussing past gen systems. We are talking about the current gen systems of the 3. I don't see the point of bringing old systems up thats been heard before and being cheaper then all 3 next gem systems I would expect it to sale alot of systems at the price it is at. If all 3 systems were at the same price they would be sold like hotcakes too at the price of the PS2.

William Mapstone
01-03-07, 03:29 PM
Originally posted by mboojigga
I think overall it is the price that will be the issue for the PS3 but stumbling out of the blocks and 06 problems throughout the year have caught up to the brand name recognition.
Price may or may not be an issue, but that can always be lowered in Fall of 07. I don't think the PS3 "stumbled out of the blocks", because Sony sold more PS3's between Nov/Dec06 than MS sold xbox360 during Nov/Dec05. Sony just has a lot of catching up to do...

On Edit:
According vgcharts 2005 yearly summary, which should be accurate since it is a summary and not a prediction, MS sold 674,500 xbox360 in America and 86,750 in Japan in 2005. PS3 sales predictions of the same time period in 06 range anywhere from 800,000 to 1,300,000 consoles.

FrankJ.Cone
01-03-07, 03:46 PM
The PS3 launched into a world where the 360 had 6M+ consoles out and the Wii sold 3M+. The 360 launch was bungled to be sure, but not to the point the PS3 was. The 360 launched less units but it had more exclusives and probably sold more software.

The PS3 launched and sold less than the other console launching with it, had competition already out with millions sold and had a terrible attach rate. According to the Nov NPD even the best selling title sold under what are considered the weakest of 360 launch titles.

According to vgcharts R:FoM sold 80K in Nov 2006, PD:0 sold 180K in 2005.

Its hard to say the PS3 launch was successful unless you were talking about its BR playback. Especially when the PS3 was delayed to holiday 2007 and still had the launch it did.

William Mapstone
01-03-07, 06:46 PM
Originally posted by FrankJ.Cone
The 360 launched less units but it had more exclusives and probably sold more software.
The 360 had more exclusives and sold more software simply because there was no other next-gen console to compete with. It is clear to me that although I am a firm believer in Sony using a next generation drive, I am pretty certain that they will NOT be able to surpase the 360 by 2010. MS head start of 8 million is BIG in my opinion.

mboojigga
01-04-07, 02:02 AM
Price may or may not be an issue, but that can always be lowered in Fall of 07. I don't think the PS3 "stumbled out of the blocks", because Sony sold more PS3's between Nov/Dec06 than MS sold xbox360 during Nov/Dec05. Sony just has a lot of catching up to do...

On Edit:
According vgcharts 2005 yearly summary, which should be accurate since it is a summary and not a prediction, MS sold 674,500 xbox360 in America and 86,750 in Japan in 2005. PS3 sales predictions of the same time period in 06 range anywhere from 800,000 to 1,300,000 consoles.


But saying what happen in 05 for the 360 compared to 06 for the PS3 doesn't really matter. Today is what matters. If the PS3 had launched in Spring of 06 as originally planned would it make much difference in which system sold. I don't think we would have seen a differents in units sold between the two. But it didn't happen none of that really matters except for what is today. What I am saying is we all know what happen last year to today but what matters is what it is now. Its the same pointless comment people make about the PS2.

Sure the price can be lowered, but are they not already in the red with the PS3? I mean what good will that do if they lowered it at $50 or $100 dollars. That means they are further in the red with investers and they will have another woman standing up at the next conference asking where is her money to Trent. On top of that, All MS has to do is say we would like to announce our price drop which even if Sony did announce a price drop I don't see a reason for MS to be concerned to change the price right after an announcement like that would be made. MS isn't losing as much but they have investors also of course too. If MS drops price too then that is again a problem for Sony, more loss of money on the system and still the same gap between cost of the 360 and PS3. It is an uphill battle no matter which comes about just like you said.

Extra
01-04-07, 02:40 AM
Well, Microsoft not only has the "amount of units sold" advantage, but they also have a head start in development kits, firmware support, price, and online network. Currently Sony is lagging behind in all of them, and they couldn't even show that they have superior hardware or third party support.

It's just as likely that Microsoft's "10 million head start" would increase over time.

admonish
01-11-07, 10:25 PM
updated to show the NPD December 2006 data

talbain
01-11-07, 11:18 PM
Well, Microsoft not only has the "amount of units sold" advantage, but they also have a head start in development kits, firmware support, price, and online network. Currently Sony is lagging behind in all of them, and they couldn't even show that they have superior hardware or third party support.

It's just as likely that Microsoft's "10 million head start" would increase over time.


the software price advantage is huge. older 360 games are being discounted to the point where you'd have to be freaking insane to get the ps3 and its counterpart. case in point: fight night round 3 is $60 for the ps3 and is now $30 for the 360. and the 360 version is the better looking game...

FrankJ.Cone
01-12-07, 06:20 AM
According to www.vgcharts.org, the xbox360 hit 8.13 million.

And according to nexgenwars it hit 9.8M. They are just guestimate sites William. And not even professional ones like NPD and Charttrack.

JackBau3r
01-12-07, 08:51 AM
So I better hurry up and get my two cents in here. These threads are getting locked. I couldn't even reply in the one on the PS board. :(

SixkillerNYC
01-12-07, 09:28 AM
So I better hurry up and get my two cents in here. These threads are getting locked. I couldn't even reply in the one on the PS board. :(

Good to hear. These threads serve no purpose.

JackBau3r
01-12-07, 09:39 AM
That's true, but if you really dig deep, you can see that it does matter. Low sales for any platform could result to developers getting their priorities straight, and moving on to another platform. Just look at DQIX for DS.

SixkillerNYC
01-12-07, 09:53 AM
That's true, but if you really dig deep, you can see that it does matter. Low sales for any platform could result to developers getting their priorities straight, and moving on to another platform. Just look at DQIX for DS.

That's not digging deep at all. And these threads are nothing more than fanboy pissing contests and I'm glad to see them getting locked. They never amount to any meaningful discussion.

footbag
01-12-07, 02:28 PM
The 360 launch was bungled because MS couldn't produce them fast enough. The PS3 launch was bungled because there was not enough demand to buy up all available units.

Whoever sells the most units over the next few months will be the true winner. I think the Wii stole a lot of the PS3's thunder.

steve68
01-12-07, 05:33 PM
MS didn't bungle the launch because they couldn't produce them fast enough. By that definition any product that sells out at launch was a bungled launch.

So they should have stockpiled 10 million 360's in 2006 and released them to coincide with the release of PS3? There are production economics at work. Aside from a possible high launch console defect rate their launch went pretty much as planned.

ChrisFB
01-12-07, 05:57 PM
I'd bet a lot of money on MSFT hoping they had more units available for launch given that it coincides with the biggest spending season of the year. As I remember their calls and projections production got behind and delayed resulting in much fewer units available for sale through the holiday.

Bottom line - they did not produce according to their original plan and although they might still have sold out, they intended to have more units on the market. Whether that is bungled or not is for someone else to judge.

paudemge
01-12-07, 06:11 PM
**Wal-Mart no longer cooperates with market-research companies like NPD. NPD says Wal-Mart stopped sharing its data in 2001;

** UPDATE 1: amazon.com does not share info with NPD.

If the largest retailer in the world doesn't participate and neither does one of the largest online retailers,I can't see how these numbers are very usefull

ChrisFB
01-12-07, 07:15 PM
Trends mainly, certainly market share if one assumes mix is the same among nonparticipants as participants which would be reasonable, or a bare floor estimate or you could figure what Wal-Mart and Amazon's share is (not that easy) and then extrapolate from there.

ferrisg
01-13-07, 09:47 PM
NPD does estimate sales for the retailers that don't provide them with numbers. Apparently they're pretty good at it, too.

cnickersonjr
01-15-07, 02:16 AM
My local Fry's told me they get a couple, 3-4 PS3's in with their shipments. I ask how many they had right now, and he 40-50! :eek: I told him nobody wants to pay $600 for a system, hah? He said everyone is asking about the wii.

lastdon00
01-15-07, 02:26 AM
yep at futureshop here in canada, i saw a lot of xbox disappear during the holidays,

but also i saw a lot of them being returned.

I wonder what the return rate was..

lastdon00
01-15-07, 02:28 AM
ANd for the people that say these thread serve no point.
well In a way they do.

Some people actually do buy things, because of how much of the product is being SOLD.
actually i know a lot of people that will buy something that has been sold a lot because then they say they wont have to worry about support.

If fan boyz start to jump in here and defend whatever blah blha, let a mod delete the post, issue a warning, why lock up threads, that some people find useful.

admonish
02-21-07, 03:16 AM
to Kysersose:

if this is considered a numbers thread then i completely understand.

i started this thread as a way to track xbox sales and not to compare or contrast it with any other console...except for the xbox-360


~ andre

updated to show jan. 2007 numbers

admonish
03-15-07, 09:11 PM
updated to show feb. 2007 numbers