Due to this region coding BS and not many titles in EU region, I'll get my BR and HD-DVD player from US. But most of these US model players are 110V/60hz. I can use a transformer to get the 220V down to 110V but what about the difference in frequency? Does it matter for these players if fed with 50Hz?

I can use a transformer to get the 220V down to 110V but what about the difference in frequency? Does it matter for these players if fed with 50Hz? I'm using a Pana player with a 220>110V transformer right now and I'm doing the same with a Toshiba HDA1. No problems so far.
I'm no expert but I don't think the frequency difference matters much since internally they don't work with those 110V. The 110V AC are changed in the player to something like 5 or 12V DC and everything inside works at those DC voltages.

Thank You, this is good news :)

Just choose a real transformer rated at 100W or more, not one of those small electronic things.

Yep ! A good 220v to 110 transformer will do the job !

Im running a Panny Blu-Ray Player, Escient DVDM-552 and 2 400 disc Sony 777ES DVD Changers from the US of a 1000VA 220 to 120V transformer 50HZ.

Everything works fine as none of the electronics are sensitive to the difference in frequency, since everything gets converted to DC rail voltages internally.

Keep in mind that a PS3 draws a LOT of power - its rated at 380 Watts, so if you go that route, you'll need a beefy transformer.

Even 2000VA transfo are easy found ! No big deal !

But yes it is important to get a big one that can work long time (24/24 7/7).

I am running my Sony BDP-S1 on a 150W transformer no probs.

Keep in mind that a PS3 draws a LOT of power - its rated at 380 Watts, so if you go that route, you'll need a beefy transformer.

Of course, don't remember where I read it, but I seem to remember the PS3 shipping with a 100-240V power supply, even if it says 110V on the back... Anyone willing to test??? ;)

The PS3 power supply is universal; it will work on that socket no problems.

Excellent. Thanks much. :)

If ya don't mind me asking...where are u guys located in Europe?