As doing some more research I keep finding HD DVD movies/ifo with no HD DVD advertising. Another example:

http://www.emedialive.com/articles/readarticle.aspx?articleid=11638#ixa

SEE THE ADS there using to push YOU format.

Some tell them to fire the ad agency there using. :(

I want to see HD DVD every where there is any moive or information on the format of HD DVD. All review sites, rotten tomatos and imdb. Where's the 150 million?

Thx

It looks like they decided to give new purchasers of hardware 5 free titles. That's the best type of advertising as the customer walks away with something of value. I presume a customer that owns an HDTV will look into both formats before buying either one. The 5 discs and lower price point for HD DVD hardware are two great, tangible selling points right where it matters.

I also generally see print ads in most entertainment and home theatre magazines.