If you are curious about the UI (which many people here have praised) and would like to see it in action, take a look here. (http://www.engadget.com/2007/03/23/video-apple-tv-menu-and-interface-walkthrough/)

The more I see it, the less excited I am. I do agree with PC fan boys that media center does look nicer with the blues, greys, drop shadows, etc. I don't like the black & white, too flat.

I just saw that. I always start my morning out with engadget. I need to go to the Apple store and see how the quality of video play back looks.