http://www.joystiq.com/2007/01/31/ps3-ads-turn-up-in-xbox-360-game-inadvertently/

The website of UK magazine 360 Gamer has discovered PS3 advertising in EA's Xbox 360-bound football (soccer) sim, UEFA Champions League 2006-2007. The story here isn't so much a case of surreptitious product placement, however, as it is a tale of the benefits that come from sponsoring the world's most prestigious club football competition.

As one of UEFA's main Champions League backers, Sony's advertisement hoardings (as seen in this Xbox 360 capture) are bound to appear in any official videogame interpretation of the event -- regardless of the formats those games are developed for.

There are at least two big ironies here, as far as we can see:

* UEFA Champions League 2006-2007 isn't scheduled for a PS3 release.
* The Xbox 360 version of the game is released in Europe on March 23, which is the same day Europe (finally) gets the PS3.

Don't know if someone already posted this, but I thought it was hilarious.

lol that's pretty funny :p I wonder if more of these "guerilla" type attacks will happen, even though this wasn't really intentional on Sony's part..

the fact that it happened may now alert the big 3 to be more careful in their dealings, lol :D

And sadly the table will be turned if/when this car is in GT5
http://en.wikipedia.org/wiki/Peugeot_908

And sadly the table will be turned if/when this car is in GT5
http://en.wikipedia.org/wiki/Peugeot_908

I'm sure that little sticker pretty much guarantees that the Peugeot 908 will never see the light of day on Gran Turismo ;)

I'm sure that little sticker pretty much guarantees that the Peugeot 908 will never see the light of day on Gran Turismo ;)

Or the sticker may "accidentally" not make it on the car when it is on GT5.

Either way it's not a like a sticker on a race car is going to make people playing GT5 go out and buy a 360.

Bwahahahahaha!! Thats funny stuff!!