Mac Slocum
04-19-07, 10:00 AM
Expert Interview: 5 Questions About Digital Rights Management
DRM expert Bill Rosenblatt discusses the pros and cons of this hot-button technology.
When you download content from a site such as iTunes or CinemaNow, you probably recognize there are limits on how you can use that material. For example, you’re limited in the number of copies you can make and which devices the material can be moved to, and in some cases you’re not allowed to burn a DVD backup. These restrictions are managed through Digital Rights Management (DRM) technology.
ElectronicHouse.com (http://www.electronichouse.com) spoke to Bill Rosenblatt, founder of GiantSteps Media Technology Strategies, editor of the DRM Watch Newsletter and a recognized authority on DRM to find out how DRM affects you as a consumer.
http://www.electronichouse.com/images/uploads/0407-drm-instory.jpg (http://www.electronichouse.com/article/expert_interview_5_questions_about_drm/)
1. What is DRM?
“DRM is technology that controls the way the consumer can access content, meaning on what devices, for how long a period of time, at what resolution and other characteristics,” Rosenblatt says.
Content owners can use two approaches, he explains, when applying DRM: a “proactive” approach, such as encryption, to limit your ability as a consumer to use the content in ways the content owner wants to prevent. Content owners can also employ a “reactive” approach such as watermarking technologies, which won’t limit your ability to use the content, but enables the content owner to catch you if you distribute the content illegally.
To read more of the DRM Q&A with Bill Rosenblatt, check out
http://www.electronichouse.com/article/expert_interview_5_questions_about_drm/
DRM expert Bill Rosenblatt discusses the pros and cons of this hot-button technology.
When you download content from a site such as iTunes or CinemaNow, you probably recognize there are limits on how you can use that material. For example, you’re limited in the number of copies you can make and which devices the material can be moved to, and in some cases you’re not allowed to burn a DVD backup. These restrictions are managed through Digital Rights Management (DRM) technology.
ElectronicHouse.com (http://www.electronichouse.com) spoke to Bill Rosenblatt, founder of GiantSteps Media Technology Strategies, editor of the DRM Watch Newsletter and a recognized authority on DRM to find out how DRM affects you as a consumer.
http://www.electronichouse.com/images/uploads/0407-drm-instory.jpg (http://www.electronichouse.com/article/expert_interview_5_questions_about_drm/)
1. What is DRM?
“DRM is technology that controls the way the consumer can access content, meaning on what devices, for how long a period of time, at what resolution and other characteristics,” Rosenblatt says.
Content owners can use two approaches, he explains, when applying DRM: a “proactive” approach, such as encryption, to limit your ability as a consumer to use the content in ways the content owner wants to prevent. Content owners can also employ a “reactive” approach such as watermarking technologies, which won’t limit your ability to use the content, but enables the content owner to catch you if you distribute the content illegally.
To read more of the DRM Q&A with Bill Rosenblatt, check out
http://www.electronichouse.com/article/expert_interview_5_questions_about_drm/