http://www.watch.impress.co.jp/av/docs/20070613/uni.htm

???????????????????????????? HDDVD ??????????????????????????Blu-Ray ?????????? ??????? ??????????????

http://www.watch.impress.co.jp/av/docs/20070613/uni.htm

Not much new here. Nothing we didn't already know-very pro HD DVD. Here's a rough translation from Babelfish:

Format war" of the next generation optical disk of HD DVD and Blu-ray Disc being brought by the market, 1 year elapsed.

They are both formats which continue keen competition, but the only, it is universal at the major Hollywood studio to support "only HD DVD". Adjusting to the Toshiba HD DVD recorder concert, it visited Japan, asked the real intention of HD DVD support to Kenneth グラフェオ upper-class vice president of universal studio foam/home entertainment.

* With network application to "next" HD DVD

-Inthe concert, (the number of title around the player sales is) it is not height and the game machine of attaching rate, it had emphasized concerning the importance "of the player" product. You call PLAYSTATION 3 which, loads BD already you can teach the difference of the buyer "of the game" and exclusive use "player" a little concretely?

グラフェオ: As for the DVD player, utilization with the central television of home becomes prerequisite. In other words with home it is installed in the best place. As for the HD DVD player the majority is connected to HDTV, but the game machine has not been connected that much. In other words, utilization frequency as "a player" is not high.

You think that you say) you can verify the tendency even at attaching rate, that (HD DVD is many with 4:1. In addition, buying layer as for the game 15 - 25 years old the center, on the one hand, in the player product differ from 35 years old or more rather.

- In HD DVD not only picture quality/the sound quality, there is various features such as interactive function and network function. You feel that the area of which is accepted to the consumer?

The HD DVD software of each company which is exhibited in the Toshiba RD-A600/300 concert

グラフェオ:Don't you think? first it is picture quality and the sound quality. It can offer the new experience where the big difference with DVD is transmitted to all people. Don't you think? those where the reaction of the consumer, "image and sound are different preponderantly", are large portion. Our not rubbing keep appealing this point.

Of course, benefit and the picture in picture (PinP) etc. also Advanced Capability is important. In case of DVD, the heavy user of approximately 2 tenths, has occupied 60% of sale quantity, it has reached big buying layer. As for picture quality of course, as for such enthusiastic user, you adhere to the function of benefit and the picture in picture etc.. You think that in the future, more and more it becomes important.

Concrete, PinP and book mark function "of wild speed X3 TOKYO DRIFT" and the "Miami vise" have obtained very high support. In addition, Warner (in North America) sells has planned sale "Blood Diamond" and, in August, (the television drama series of the United States NBC) it includes also new function in "Heroes". In the future, planning offer utilized the net function "of パーソナライズ". This we would like to try looking at echo, don't you think? is.

- Universal title has the unique interactive function of U-Control and the like. Simply, when interactive function of the title such as "king コング" of the Japanese edition and "TOKYO DRIFT" and the "Miami vise" as the Japanese consumer, compares to the North American edition it becomes matter of concern to be abbreviated, but....... .

グラフェオ:If you referred to example of the Miami vise, time was not enough, (laughing). The case where the material is received from the Michael man of supervision, because release day and time has already approached, it was necessary the North American edition (to include Japan and) the job of international edition to advance parallel. In international edition, man-hour such that many languages are inserted, time occurs. However, there is also a download function of the additional contents which utilize network in HD DVD. Future, compared to you think that it reaches the point where it can do the addition of benefit softly, is answered to demand.

- As for the download which used the net it probably is when to be started from time?

グラフェオ:It sells it enters into "Heroes" in late August.

- As for abbreviation of function, without being the case that, you neglect Japan, the shank?

グラフェオ:Production policy of title, is the thought of producing two of the North American edition and the international editions which include Japan. As for former how many titles there are Japanese private ones, but in the future as for the title which is sold in Japan it becomes international common specification.

- Japan is the market where the recorder is very strong. What kind of difference is felt in comparison with the United States?

グラフェオ:Don't you think? the United States is the market which is different completely. As for the diffusion rate of DVD as for the United States with 90% or more the greatest in the world. There is a DVD purchase quantity around household and statistics, annual 14 title, it is the market which can sell DVD. In Japan, there is a very strong rental market. In Japan the recorder has spread, but the United States is equal to there is no market.

In regard to the recorder, "ワオ" only you can say, don't you think? is, (laughing). You think that it is the product which had enormous value. Simply, as for consumption culture you felt that it is different completely in America and Japan.

- As for the existence impression of North American HD DVD you think that it is very high. However, in the Japanese market now one existence impression has not been shown.

グラフェオ:The United States has become the main battlefield of format war. Don't you think? that it is the primary factor which becomes very large even with respect to number. As for Europe, HD DVD has permeated rather to the throwing PLAYSTATION 3 applying slowly partly due. You think that we want the flow which is similar to the United States and Europe, occurring even in Japan.

* As for HD DVD the format which actualizes the highest experience

- Is there a possibility universal entering into Blu-ray Disc?

グラフェオ: HD DVD, thinks the media which actualizes the highest experience. That is the reason of HD DVD support. Assuming, that temporarily, the experience whose Blu-ray is similar could be offered, the completely new line becomes necessary when guaranteeing and disk mass production of playback compatibility of the player. These are very big problem.

- Presently, as for the production manufacturer of the HD DVD player is just Toshiba. There is no insecurity, is?

グラフェオ:Also announcement of the BD/HD DVD dual player of Samsung positive thinks the thing. Also the HD DVD adoption with PC is advanced, has expected to also the match of the Chinese manufacturer.

In addition, in connection with the promotion which from April is started in North America, (299 dollars you say)"to buy it could actualize cheapness". This price has contributed to wide sales largely, response is felt.

- Lastly. The male does not have not just universal HD DVD title?

グラフェオ: "セレニティー" is good, don't you think? is. It was favorite the movie, but it became HD and it became more attractive. Don't you think? of course, you cannot remove "the matrix". "King コング", the "Miami vise" and "ヴァン hell singing" and, then is sold interactive function "of 300" the male is completed is already immediately (in North America).


J

Assuming, that temporarily, the experience whose Blu-ray is similar could be offered, the completely new line becomes necessary when guaranteeing and disk mass production of playback compatibility of the player. These are very big problem.


He seems a little confused there as to which format has the major portion of playback issues.

I don't believe he is reffering to playability isues but mass production. Where BD requires completely new production lines, whereas HD DVD can be produced from existing DVD lines. The cost of transition to BD from DVD is muvh much greater than transition from DVD to HD DVD.....he is talking about economics here. This is well known, hence why BD must win the format war before both formats require multiple mass production facilities and start biting into DVD market share. This is an ugly fact that the BDA is well aware of, and why they discount co-existance. With co-existance only HD DVD will prevail over time.

It is assumed that BDA subsidizes disc production. It is also assumed that HD DVD PG subsidizes hardware production. Until both stop subsidizes, saying one will prevail over the other is unfounded.

I would add that the BDA probably subsidizes hardware production as well (PS3 and new 1/2 price Pioneer with 5 movies). The BDA wins! Two subsidizes to one. :D

Cheers,

Grant

I would add that the BDA probably subsidizes hardware production as well (PS3 and new 1/2 price Pioneer with 5 movies). The BDA wins! Two subsidizes to one. :D

Cheers,

Grant

5 to 9 free movies with HD DVD = Two to Two, it is a tie! ;)

We can't expect anything else out of them, if they hint that they might go neutral in the future it could hurt HD DVD adoption now.

I don't believe he is reffering to playability isues but mass production. Where BD requires completely new production lines, whereas HD DVD can be produced from existing DVD lines. The cost of transition to BD from DVD is muvh much greater than transition from DVD to HD DVD.....he is talking about economics here. This is well known, hence why BD must win the format war before both formats require multiple mass production facilities and start biting into DVD market share. This is an ugly fact that the BDA is well aware of, and why they discount co-existance. With co-existance only HD DVD will prevail over time.

There were news coming out of Taiwan that some manufacturers got to raise additional capital through new stock offerings to build facilities specifically for BD.

I don't believe he is reffering to playability isues but mass production. Where BD requires completely new production lines, whereas HD DVD can be produced from existing DVD lines. The cost of transition to BD from DVD is muvh much greater than transition from DVD to HD DVD.....he is talking about economics here. This is well known, hence why BD must win the format war before both formats require multiple mass production facilities and start biting into DVD market share. This is an ugly fact that the BDA is well aware of, and why they discount co-existance. With co-existance only HD DVD will prevail over time.

Yeah, but if the software market ends up being substatially smaller for HD-DVD vs. Blu-ray then the economics work in BD's favor in the end. The incremental added cost is not eaten by the replicator but passed onto the consumer. The temporary marginal expense is amortized over time. This can happen if BD sustains a larger software volume (as is the case right now!). The marginal upfront captial costs for disk replication may be slightly higher for BD in the beginning but if the most the market adopts BD then replicators can justify the expense with a higher ROI. Plus converting a DVD line to accommodate HD-DVD also entails expense. So replicators will say show me the ROI! The consumer does not care since retail disk prices for both formats do not show any price advantage for HD-DVD. So consumers could care less. Plus this ignores the fact that the cost structure for replication will change as process improvments are made.