Australia Clearly Blu
Posted June 14, 2007 by Josh

Sony Australia has announced that of the whopping 6,000 HD titles sold in Australia during the first quarter of the year, 90% of those titles were Blu-ray. The report also says that for the third straight quarter, total "HD category sales" are higher than non-HD models, though it is unclear what exactly is counted in these HD category sales.

The announcement was made in conjunction with the release of the Sony BDP-S1E Blu-ray disc player, and the announcement of 30 Sony Blu-ray titles (all currently available in other parts of the world). With these recent announcements, and the continuing success of Blu-ray in Australia, some Aussies are saying, "What war?"

Source: www.blu-ray.com

Sony always says the war is over.

Australia Clearly Blu
Posted June 14, 2007 by Josh

Sony Australia has announced that of the whopping 6,000 HD titles sold in Australia during the first quarter of the year, 90% of those titles were Blu-ray. The report also says that for the third straight quarter, total "HD category sales" are higher than non-HD models, though it is unclear what exactly is counted in these HD category sales.

The announcement was made in conjunction with the release of the Sony BDP-S1E Blu-ray disc player, and the announcement of 30 Sony Blu-ray titles (all currently available in other parts of the world). With these recent announcements, and the continuing success of Blu-ray in Australia, some Aussies are saying, "What war?"

Source: www.blu-ray.com

Was starting to worry, havent heard BLU has won the war in awhile :rolleyes:

I'm in Australia and I haven't seen a HD DVD on a retail store shelf here yet. I've heard reports, but the discs are pretty scarce.

Plenty of Blu-ray discs around; not "tons" but you do see them pretty often.

I stick to Amazon for all my HD/BD ordering needs.

Also a negative to buying a HD DVD or BD locally is you get this chunky ass looking case that doesn't match up to the nicer US ones.

That bothers me. I must have OCD. :)

Sony always says the war is over.


NO, i said that. But not worldwide, i said in austrailia.

I'm sure Lex Luthor, ruler of Australia, will be pleased with the news! :rolleyes:

Wow that's impressive 6,000 discs sold, might as well call it over huh? Woo hoo break out the champagne. Wonder how many 8-track tapes were sold during the same time? Gees Sony needs some serious help with their PR dept.

Do we really need to have sensational thread titles like "the war is over"? I've never seen Sony nor any BD company say that, but many authors and bloggers make that declaration and then readers here claim the BD companies have said it. (For the record, BD often says they will be the eventual winner of the war and that BD winning is "inevitable" but not that the war is over.)

Thread titles like this just compound this misunderstanding.

Do we really need to have sensational titles like "the war is over"? I've never seen Sony nor any BD company say that, but many authors and others take their comments and make that declaration and then readers here claim the BD companies have said that. (For the record, BD often says they will be the eventual winner of the war and that BD winning is "inevitable" but not that the war is over.)

Thread titles like this just compound this misunderstanding.

why? in austrailia it seems to be over, am i wrong? i mean 90% to 10% ?? Is there realy a chance for HD DVD to catch up again? please correct me if im wrong :)

@ swanlee no need to be like that "wow 6000" it doesnt matter, the thread clearly said " AUSTRAILIA" not worldwide.

"swanlee no need to be like that "wow 6000" it doesnt matter, the thread clearly said " AUSTRAILIA" not worldwide"

Yeah I know but 6,000 discs sales even in Australia isn't exactly a huge enough number for a company to declare war over. It's actually pretty pathetic.

Sony probably sent a guy down to buy all the 6000 discs.

why? in austrailia it seems to be over, am i wrong? i mean 90% to 10% ?? Is there realy a chance for HD DVD to catch up again? please correct me if im wrong :)



I'd think there's always a chance to catch-up if so few people aren't in the game. It's like taking a school of 1000 kids, and asking 10 to choose Coke or Pepsi. If 9 choose Coke, that doesn't mean Coke's won the war. 990 kids still haven't choosen anything yet. It'll be them that decide things. Of course maybe they choose Coke too, particularly if their friends have it. But so many undecideds leaves something to the unknown.

"swanlee no need to be like that "wow 6000" it doesnt matter, the thread clearly said " AUSTRAILIA" not worldwide"

Yeah I know but 6,000 discs sales even in Australia isn't exactly a huge enough number for a company to declare war over. It's actually pretty pathetic.

not if hdtv penetration in the country is low. some ppl expect too much too early out of a new format, especially one that is currently in the middle of a format war.

Let's put this in perspective...

"In some markets, vinyl sales are staging a surprising comeback. The sale of 7-inch singles in the United Kingdom rose from about 180,000 in 2001 to more than 1 million in 2005, according to the British Phonographic Industry. Music retailer HMV predicts that sales will reach 1.5 million annually, figures that haven't been seen since 1979."

In the UK in 2005 about 84,000 vinyl albums were sold a month. In Austrailia in 2007, 5400 Bu-Ray discs (90% of 6000) were sold in 3 months.

I think this thread topic should be "War is over and SD won". Heck, I bet VCR tapes sales were 50 times Blu-Ray/HD-DVD sales combined.

Is Sony supposed to have a press release to say something other than they won?

That is what they are supposed to say. It makes no difference what Sony or Universal or anyone says. When you can't buy one format or the other anywhere... then and only then is when it's over. I am in the camp of hoping the studios absolutely stop talking so we can enjoy the movies we have and quit quoting every PR man's quotes. :rolleyes:

"swanlee no need to be like that "wow 6000" it doesnt matter, the thread clearly said " AUSTRAILIA" not worldwide"

Yeah I know but 6,000 discs sales even in Australia isn't exactly a huge enough number for a company to declare war over. It's actually pretty pathetic.

I find that 10% HD DVD sales is pretty pathetic.

It doesn't matter if the numbers are low. If Blu sells 90% of all HD content in the first quarter and HD DVD sells 10%, than that's a big worry for Tosh. It seems Tosh is losing grip in the East.

Ok, not were pushing it.

Australia Clearly Blu
Posted June 14, 2007 by Josh

Sony Australia has announced that of the whopping 6,000 HD titles sold in Australia during the first quarter of the year, 90% of those titles were Blu-ray. The report also says that for the third straight quarter, total "HD category sales" are higher than non-HD models, though it is unclear what exactly is counted in these HD category sales.

The announcement was made in conjunction with the release of the Sony BDP-S1E Blu-ray disc player, and the announcement of 30 Sony Blu-ray titles (all currently available in other parts of the world). With these recent announcements, and the continuing success of Blu-ray in Australia, some Aussies are saying, "What war?"

Source: www.blu-ray.com

5,400 in a Q adds up to 1,800 a month. I'd say the format was hasn't even started here....let alone ended!

We are talking about a $150K market in a quarter!!! So people are seeing BD in store shelves and that is pretty much where they live right now....it's a case of of stuffing the channels with no buyers. WOW!!!

I'm in Australia and if the Blu ray supporting studios pulled their finger out and released their discs on time instead of delaying most of them for upto 2 months (ala pirates 1 & 2) im sure that 6000 discs sold number would easliy be doubled. As much as i want the titles which i could easily import, i would prefer to support the local market so am forced to wait.

Having said that Blu ray kicks ass compared to hd dvd here. I have had to search high and low for hd dvd discs and have only ever seen 4 at a target store on a bottom shelf against the back wall with bluray on display on the main aisle:D

I find that 10% HD DVD sales is pretty pathetic.

It doesn't matter if the numbers are low. If Blu sells 90% of all HD content in the first quarter and HD DVD sells 10%, than that's a big worry for Tosh. It seems Tosh is losing grip in the East.


There is no market. % means nothing when the monthly market is 50K! It is called a non-existant market. BD should be worried if they have spent money on marketing and sales and generated this little interest....should give a lot of confidence to the HD DVD folks that there isn't much of a deficit to overcome at all :eek:

"6,000" :D The War is Over...again :p

I think this thread topic should be "War is over and SD won".

You got that exactly right. If only 6,000 discs were sold in the entire country, nobody won. They both lost.

Why can't you HD trolls go back to your own forum cave?

The worst thing that could happen to Toshiba is the lack of interest over HD DVD in their home market. This doesn't mean that people are Into the Blue but BD is almost declared the format war for time-being.

Do we really need to have sensational thread titles like "the war is over"? I've never seen Sony nor any BD company say that, but many authors and bloggers make that declaration and then readers here claim the BD companies have said it. (For the record, BD often says they will be the eventual winner of the war and that BD winning is "inevitable" but not that the war is over.)

Thread titles like this just compound this misunderstanding.

They sure did:

http://bluray.highdefdigest.com/news/show/Industry_Trends/Disc_Sales/Sonys_New_Blu-ray_Marketing_Message:_Format_War_is_Over/468

Why can't you HD trolls go back to your own forum cave?Amen. No need to be douche-nozzles with the "Those *******s at Sony have declared the war is over again" BS when they haven't, you know, actually said it.

You got that exactly right. If only 6,000 discs were sold in the entire country, nobody won. They both lost.


WRONG!!!! you never went to school? how can you say "nobody won" if Blu-Ray allready leads 90% to 10%. Its a CLEAR won for Blu-Ray stop trying to deny it

Do you really think the number "6000" is for good? It will go higher for sure.


ONCE AGAIN!
Its NOT about the number 6000, its about the fact, blu-ray-discs are selling better then HD DVD in austrailia and it will grow!

This is incedible how the HD DVD fanboys try to begrudge the success of Blu-Ray.
I would NEVER EVER do that with HD DVD, if HD DVD got better sales, more successfull or other better statistics than Blu-Ray, i would totaly admit it.

WRONG!!!! you never went to school? how can you say "nobody won" if Blu-Ray allready leads 90% to 10%. Its a CLEAR won for Blu-Ray stop trying to deny it

Do you really think the number "6000" is for good? It will go higher for sure.


ONCE AGAIN!
Its NOT about the number 6000, its about the fact, blu-ray-discs are selling better then HD DVD in austrailia and it will grow!

This is incedible how the HD DVD fanboys try to begrudge the success of Blu-Ray.
I would NEVER EVER do that with HD DVD, if HD DVD got better sales, more successfull or other better statistics than Blu-Ray, i would totaly admit it.

So you think someone is going to throw in the towel because the other side sold 5,400 titles in 3 months! This is negligible market penetration by both sides. Neither side can claim victory with these kinds of numbers. If I see 1 disk and someone sells zero, do I win because I have 100% of the market? Makes one wonder what kind of school you went to, or perhaps you haven't gotten far enough to figure out sales and marketing yet....hopefully you will!

So you think someone is going to throw in the towel because the other side sold 5,400 titles in 3 months!


PLEASE dont put any words in my mouth that i have NEVER said!
you should read my comments correctly.

Why can't you HD trolls go back to your own forum cave?


Im sorry, but this is a heathy debate, i only see one troll post here ??? We are HD lovers (As in HD content), just becasue someone has a different view, or is even an HD-DVD FANBOY, doesnt mean there a troll. A troll is someone who doesnt contribute to the thread, and trolls for a topic, to add his negativity to it, with little or no substance.


90% of 6000 is a good margin, but its still only 6000 sold, the formats have not even started yet. This is yet another premature press release by Sony. Or is this even an offical press release? Its good though to see HD being addopted in Australia though. When i was there 2 years ago, not one of my family members was even thinking about an HD-TV let alone HD players. From this angle, this is good news for all HD lovers.

Why can't you HD trolls go back to your own forum cave?
I love how half a dozen of them were ready to immediately pounce on this thread in the Blu-ray forum. Unbelievable.

PLEASE dont put any words in my mouth that i have NEVER said!
you should read my comments correctly.

5,400 movies sold in 3 months is NOT a success criteria for any format IMHO. Nobody can deny that. This is after people are reporting that BD movies and players are easily found while HD DVD is difficult to find. Tells me that the BDA is investing a lot more in sales and marketing in Australia and the ROI so far is close to zero...

We have under 5,000 TOTAL disks the seperate the two formats in Australia over a 3 month period. So, instead of saying BD has won makes no sense whatsoever.

I love how half a dozen of them were ready to immediately pounce on this thread in the Blu-ray forum. Unbelievable.

Because sprading misinformation seems to be a speciality of the blue side. Gotta look out for the BS ;)

5,400 movies sold in 3 months is NOT a success criteria for any format IMHO. Nobody can deny that. This is after people are reporting that BD movies and players are easily found while HD DVD is difficult to find. Tells me that the BDA is investing a lot more in sales and marketing in Australia and the ROI so far is close to zero...

We have under 5,000 TOTAL disks the seperate the two formats in Australia over a 3 month period. So, instead of saying BD has won makes no sense whatsoever.
There's always an excuse for HD DVD. "Even though HD DVD is losing, it isn't really losing because..."

Because sprading misinformation seems to be a speciality of the blue side. Gotta look out for the BS ;)
:rolleyes:

Lets se here PS3 was released in the same quarter.

A couple PS3 buyers also bought a movie with their PS3.

So how many PS3 did they sell in Australia the same period?


Didnt Bluray get a boom at the US release aswell?

WRONG!!!! you never went to school? how can you say "nobody won" if Blu-Ray allready leads 90% to 10%. Its a CLEAR won for Blu-Ray stop trying to deny it

Do you really think the number "6000" is for good? It will go higher for sure.


ONCE AGAIN!
Its NOT about the number 6000, its about the fact, blu-ray-discs are selling better then HD DVD in austrailia and it will grow!

This is incedible how the HD DVD fanboys try to begrudge the success of Blu-Ray.
I would NEVER EVER do that with HD DVD, if HD DVD got better sales, more successfull or other better statistics than Blu-Ray, i would totaly admit it.

No really no one has won... Is tosh packing up in aus? Are they not selling HD players over there any more? Really no one can say that ANYONE has won unitl the other side gives up and stops producing.

"Why can't you HD trolls go back to your own forum cave?"

Yep I'm surely an HD-DVD troll with over 60 BLU-RAY discs and owning currently one of the most expensive BLU-RAY players on the market.

Don't see why BLU-RAY only owners get their panties in a bunch so much. It's obvious that the total number of discs sold over several months for an entire country being this LOW is absolutely pathetic for both sides. The problem is Sony has taken these horrid numbers and tried to claim WAR OVER from it. It's a sad and pathetic attempt to claim victory on such a small scale.

There's always an excuse for HD DVD. "Even though HD DVD is losing, it isn't really losing because..."


:rolleyes:


Lets face the facts here:

1. Total disks sold 6,000
2. Time = 3 months
3. BD sold 5,400
4. HD DVD sold 600
5. Difference = 4,800
6. Conclusion: BD has won in Australia. Format war over!

Who is the BDA trying to fool? This only proves the absolute desperation of the BDA in needing a quick victory to survive....hence any straw you can grasp at.

Was the format war over in Aug of 2006 in the US when HD DVD had a big % lead over BD? Of course not!

The bottom line is that it is not % that matters, it is $ sales. That is fundamentally how business is run. It is about the $$$$ not the %. No business wants 100% of a $1M market v. 10% of $1B market. Some people here are using % in totally the wrong context.