Shaw Cable and Star Choice to Offer NHL Centre Ice

Over 200 Games in HDTV

CALGARY, ALBERTA--(Marketwire - Aug. 8, 2007) - Shaw Communications Inc. (TSX:SJR.B) (NYSE:SJR) announced that it will offer the NHL Centre Ice package to its Shaw Digital Cable and Star Choice Direct-to-Home satellite customers beginning with the 2007/08 hockey season. The NHL Centre Ice package consists of at least 1,000 regular season and selected play-off games from the first two rounds of the Stanley Cup playoffs. Centre Ice customers will have access to over 40 games per week drawn from a variety of regional and national networks in Canada and the U.S. In addition, over 200 games in the Centre Ice package will be available in high definition television (HDTV).

"We are pleased that we have reached a sound business arrangement with the NHL and can now offer our customers this exciting package of NHL Hockey. With the Centre Ice package, our customers can now watch their favourite teams wherever they're playing," said Peter Bissonnette, President of Shaw Communications. "We're also looking forward to providing over 200 games in HDTV to our rapidly growing HD customer base," he added.

In addition to NHL Centre Ice, Shaw will continue to provide hundreds of games on conventional television broadcasts, PPV, and various sports channels carrying hockey. Many of these games will also be offered in HDTV.

The NHL Centre Ice package can be ordered on Shaw Digital Cable by calling 1-888-472-2222 or visiting shaw.ca and on Star Choice DTH by calling 1-888-554-STAR (7827) or visiting starchoice.com

Shaw Communications Inc. is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Star Choice) to 3.2 million customers. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR).

http://www.marketwire.com/mw/release.do?id=758767

I wonder what BEV will do to compete with that. Hopefully D* steps up to the plate and offers us CI customers with something more than just HNIC coverage.

What will BEV do? That is simple. They have been offering NHL Centre Ice for years. Since somewhere around 98 I believe, and to go against the 200 HD games, Expressvu has been offering that since the end of the lockout. Last year was over 250 HD games, usually two a night, sometimes 4 or 5, and that doesn't include the games that were HD on CBC or TSN. So in reality, StarChoice is just catching up to Bell. I'm also hearing the price is going to be $200 for the early bird on Starchoice. Bell's last year was $179.

I wonder what BEV will do to compete with that. Hopefully D* steps up to the plate and offers us CI customers with something more than just HNIC coverage.

If you live in the US (as I do), and can get DBS, you can get Starchoice and get this package yourself.

I've had starchoice since January and love it. Sure you need a broker to set it up and maintain the acct, but it's well worth it.