Lee Stewart
09-05-07, 12:49 PM
Sony invites Toshiba to join Blu-ray
By Duncan Madden
Reported today on Pocket-lint.co.uk after conducting an interview at IFA, Sony Pictures has invited HD-DVD stalwarts Toshiba and Microsoft to join the Blu-ray Disc Association.
Don Eklund, executive vice president of advanced technologies and Rich Marty, vice president of new business development, both agreed that these were the two companies they would most like to have in the Blu-ray Disc Association. ,p> In reaction to Toshiba's aggressive HD-DVD pricing and marketing strategies, Eklund commented, 'Tosh can't keep dropping prices much more. It may be a strategy for fighting a format war but for us it has to be profitable'.
Added Marty concerning the drive away from DVD towards the next gen formats, 'The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market. We believe consumers are smart enough to realise the benefits and pay the extra accordingly'.
Both then believe Blu-ray is here to stay and are still confident it will become the next gen format of choice, despite the threat of new technologies like movie downloads. 'People aren't interested in downloading videos at the moment. The internet is a good way of delivering music but not video,' commented Eklund. 'Blu-ray has a good eight to ten years before the internet catches up.'
www.pocket-lint.co.uk
http://www.avreview.co.uk/news/article/mps/UAN/1350/v/4/sp/332915698858344945236
By Duncan Madden
Reported today on Pocket-lint.co.uk after conducting an interview at IFA, Sony Pictures has invited HD-DVD stalwarts Toshiba and Microsoft to join the Blu-ray Disc Association.
Don Eklund, executive vice president of advanced technologies and Rich Marty, vice president of new business development, both agreed that these were the two companies they would most like to have in the Blu-ray Disc Association. ,p> In reaction to Toshiba's aggressive HD-DVD pricing and marketing strategies, Eklund commented, 'Tosh can't keep dropping prices much more. It may be a strategy for fighting a format war but for us it has to be profitable'.
Added Marty concerning the drive away from DVD towards the next gen formats, 'The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market. We believe consumers are smart enough to realise the benefits and pay the extra accordingly'.
Both then believe Blu-ray is here to stay and are still confident it will become the next gen format of choice, despite the threat of new technologies like movie downloads. 'People aren't interested in downloading videos at the moment. The internet is a good way of delivering music but not video,' commented Eklund. 'Blu-ray has a good eight to ten years before the internet catches up.'
www.pocket-lint.co.uk
http://www.avreview.co.uk/news/article/mps/UAN/1350/v/4/sp/332915698858344945236