The last quarter of 2007 is seen by many as a crucial time in the life of both HD formats.

Q4 critical for competing HD formats (http://www.hdtvinfo.eu/news/hd-video-formats/q4-critical-for-competing-hd-formats.html)

Understanding & Solutions (U&S) comes to this conclusion by their latest assessment.

It is also a crucial time for PS3, having underperformed last year in the U.S. market due to its high price, delayed availability and the unexpected success of the Wii gaming console.

Q4 is VERY critical. To see if the consumer even wants HD movies on disc.

Imho "Joe average" will wait after drastic price drops & after the format war. I think this war will be ended after 2 years.