View Full Version : Will Sony do anything to combat Transformers next week?


Rich Peterson
10-12-07, 12:52 PM
What (if anything) will Sony or the other BDA software companies do to combat the anticipated high Transformers sales next week? It seems to me without some kind of fight HD DVD will win the Nielsons for that week at least. I would be surprised if the BDA will just sit back and concede the week to HD DVD.

So what might they do? Maybe run some sales? Or other promotions?

I know nothing about the mechanics of new day-and-date releases, but is there any way Sony could allow the BD version of Spidy or the box set to be sold 2 weeks early assuming it has made it to the retail channels? Is that possible? Would they consider it?

xradman
10-12-07, 12:55 PM
They are already. BB and number of other retailers are running BOGO deals. Fry's is selling bunch of Sony BDs at $9.99 including their brand new release, Bram Stoker's Dracula. Heck , I even bought 4 Blu-rays today and will pick up few more this weekend at BB.

D-Nice
10-12-07, 12:55 PM
Who really cares?

Figgie
10-12-07, 12:56 PM
HDDVD wins nielsens for the week!

OMG the world will end!

Seriously Blu has been ahead on that chart and now HD will be. And then in the future Blu again, then back to HD and blu and hd, ad nauseum.

b.greenway
10-12-07, 12:57 PM
Who really cares?

No doubt, none of this crap is keeping food off my table, gotta seriously wonder about anyone that acts as if it does.

isaidme
10-12-07, 12:57 PM
"Who Cares?"

True! But if they really wanted to combat Transformers they would have thrown money
at Paramount to stay in the first place. Sony is not being agressive enough!

nyg
10-12-07, 12:59 PM
No doubt, none of this crap is keeping food off my table, gotta seriously wonder about anyone that acts as if it does.

LOL!

My two cents though I don't really give a rats ass either:

Transformers have propel HD DVD to a slight victory next week. Two weeks later Spidey ensures Blu-ray is back in the lead by a considerable margin. In any case, I'm buying both and enjoying both regardless of how many others do the same.

Rich Peterson
10-12-07, 01:01 PM
Who really cares?
I don't think there is any doubt that an HD DVD win for one or two weeks will be spread far and wide by the HD DVD promotion group and picked up by the press. And since this is a war of perception as much as anything else, that may get a lot of mileage. But I agree with others that it will only be for 2 weeks...

I am not suprised we are seeing some of the sales xradman mentioned for this very reason.

JE3146
10-12-07, 01:09 PM
I don't think there is any doubt that an HD DVD win for one or two weeks will be spread far and wide by the HD DVD promotion group and picked up by the press. And since this is a war of perception as much as anything else, that may get a lot of mileage. But I agree with others that it will only be for 2 weeks...

I am not suprised we are seeing some of the sales xradman mentioned for this very reason.

Could be a good week to pickup catalogs :)

rveras
10-12-07, 01:30 PM
HDDVD wins nielsens for the week!

OMG the world will end!

Seriously Blu has been ahead on that chart and now HD will be. And then in the future Blu again, then back to HD and blu and hd, ad nauseum.

+1

Instead of looking at Nielsons ratings go and enjoy your movies in Hi-Def. Life is too short and this war is not going to end based on how good the sales number for Transformer end up being.

Figgie
10-12-07, 01:37 PM
...and this war is not going to end based on how good the sales number for Transformer end up being.


Hahah
that would be funny..

If transformers >= 1,000,000 then bluray dies.
Else HDDVD dies.

SUDDEN DEATH!!

jblank74
10-12-07, 01:38 PM
Not trying to be a jerk, but like the others have said, who really cares? I'm buying it on HD DVD, but I am also buying some BR movies also. No big deal to me, the more HD the better.

Rich Peterson
10-12-07, 01:42 PM
Look, I didn't ask if you thought it mattered or not I asked if they would do something and what it might be. One person replied on topic the rest has been useless.

rboster
10-12-07, 01:47 PM
Not trying to be a jerk, but like the others have said, who really cares? I'm buying it on HD DVD, but I am also buying some BR movies also. No big deal to me, the more HD the better.

Here, here.

Isn't getting boring seeing threads about boycotting Transformers, what will happen if Transformers wins next week? What's Sony going to do to combat this?

Or on the HD software side...

OMG, my Best Buy in Lost Nation, Iowa has THREE shelves of BD and only TWO of HD this week...everyone needs to sign this petition and call your local BB/Target/Walmart managers and let them know how you feel!!!!!

For the love of HDM, enjoy the fricking movies and celebrate the releases....let's get back to where HT is the discussion and not the format war. Even though it was played out to the 9th degree, the Dracula thread was at least a focus on content and not format. :)

(steps off soapbox and releases a heavy sigh)

Ron

JulesH
10-12-07, 01:48 PM
Look, I didn't ask if you thought it mattered or not I asked if they would do something and what it might be. One person replied on topic the rest has been useless.

Why don't you call the psychic hotline and ask them. No one here cares. IMO this thread is useless. I agree with rboster.

Merrick97
10-12-07, 01:48 PM
Yeah, the BOGO deals should help quite a bit, but make no mistake, expect an HD-DVD win this week. They spent $150 Mill, I think they deserve to WIN one week.

bboisvert
10-12-07, 01:49 PM
I would be surprised if the BDA will just sit back and concede the week to HD DVD.

So what might they do? Maybe run some sales? Or other promotions?

I hope the BDA isn't so short-sighted as to place that much importance over winning a SINGLE WEEK in the Nielsens. If they are, that's definitely a sign of trouble.

HD DVD will likely win the week. (Shouldn't they? They're releasing a frickin huge hit film.) If they don't win, it's not the end of the world for HD DVD. If they do win, it's not the end of the world for BD.

I assume that both sides have a bit more perspective than some of the breathless hyperbole that we see over here at AVS. Frankly, the BDA should be focusing on hardware sales at this point and not worrying too much about if the SW ratio swings a few points in either direction. Razors sell the blades.

Johnsteph10
10-12-07, 01:51 PM
How about everyone quit whining and just enjoy high def movies?

If you are BD only, enjoy the deals on catalog titles
If you are HD DVD only, buy Transformers.

If you are format neutral, you get to enjoy both. :D

Figgie
10-12-07, 01:53 PM
<-- puts on Aluminum Foil Beanie Deflector (http://zapatopi.net/afdb/) to clear the goverment waves from my psychotic abilities...............

scanning...........

Scanning.............

hmmmm.
My future senses tell me that Sony will do something, yes! They will sit on the sideline and watch sales with intrest.

/end psychotic trance.

xradman
10-12-07, 02:00 PM
I hope HD DVD side comes back with some good sale during Spiderman 3 week:)

Rich Peterson
10-12-07, 02:10 PM
No one here cares. IMO this thread is useless.
Thanks for speaking for all the AVS members.

If you don't care then ignore it.

threefirstnames
10-12-07, 02:13 PM
What (if anything) will Sony or the other BDA software companies do to combat the anticipated high Transformers sales next week? It seems to me without some kind of fight HD DVD will win the Nielsons for that week at least. I would be surprised if the BDA will just sit back and concede the week to HD DVD.

So what might they do? Maybe run some sales? Or other promotions?

I know nothing about the mechanics of new day-and-date releases, but is there any way Sony could allow the BD version of Spidy or the box set to be sold 2 weeks early assuming it has made it to the retail channels? Is that possible? Would they consider it?

from a business standpoint, i think it makes more sense for them to just let transformers have the week and stick with their overall 4Q release calendar which looks more favorable than HD DVD (or at least, more prolific).

Rich Peterson
10-12-07, 02:15 PM
Whoa, someone just told me about this big sale at J&R. (http://www.jr.com/JRSectionView.process?Section_Path=/Promos/Movie18/&JRSource=chemail.weekendSale.101207). It seems there are sales at BB, Fry's, and this. Looks like they may be fighting back.

WilliamR
10-12-07, 03:16 PM
I can't believe there is a thread about "fighting back". Shouldn't we be happy that an awesome movie is coming out in HD that we can enjoy. Who cares what format. This thread just cracks me up.

Rich Peterson
10-12-07, 03:35 PM
Shouldn't we be happy that an awesome movie is coming out in HD that we can enjoy.
This is the Blu-Ray forum. More than likely only those who can play HD DVDs now (or don't mind buying more hardware) are happy that Transformers is coming out.

Presumably most readers here care about BD sales and special deals that may be offered to them by the BDA companies "fighting back".

But yes, I think those who can play HD DVDs should be happy they will get a great movie.

dildatonr
10-12-07, 03:37 PM
Shouldn't the question be is Universal doing anything to counter Spiderman 3 or the Spiderman trilogy?

RAVEN56706
10-12-07, 04:08 PM
as an owner of both, i win either way... go HD....

bboisvert
10-12-07, 04:20 PM
Shouldn't the question be is Universal doing anything to counter Spiderman 3 or the Spiderman trilogy?

Apples meet oranges.

What does Spidey have to do with Universal? And what could Universal or any other studio do to prevent someone from buying it? (Answer: nothing.) Spiderman will sell well on BD. Why does Universal need to "counter" that? They're already releasing Knocked Up, Evan, Chuck+Larry, Bourne, and some popular TV stuff. I don't see what they could (or should) do in regards to Spiderman. Seems like it doesn't have much to do with them.

Joon TV
10-12-07, 04:38 PM
You heard it here first. Nielson numbers for next week will be BD 52% and HD-DVD 48%. Watch....

edgebsl
10-12-07, 04:42 PM
Whoa, someone just told me about this big sale at J&R. (http://www.jr.com/JRSectionView.process?Section_Path=/Promos/Movie18/&JRSource=chemail.weekendSale.101207). It seems there are sales at BB, Fry's, and this. Looks like they may be fighting back.

Holy crap!

I'm going shopping.
I dont care what the reason for the sale is ...those are DVD prices!!!!!!!

ditch-digger
10-12-07, 05:31 PM
just got reign of fire..

what a sale:D

d james
10-12-07, 05:48 PM
I don't think they have to do anything, first we don't know how well it will sell, maybe it won't even win the week. Everyone thought POTC was going to sell through the roof-they did good, but not like many people thought. Second, its not like BR has been struggling through the year, they've had the lead all year, if HD wins a week, its not going to change much. I really doubt they are sitting around biting their nails unable to sleep every night.

chipvideo
10-12-07, 05:51 PM
Buy Spiderman3 get a free PS3.:)

lilstinky
10-12-07, 06:02 PM
Who are the jokers who keep giving me heartache over my competition is a good thing statements?:D Miss Spears(or is it still Mrs.)new song, Give Me More, sure fits my feelings on these sales.;)

joerod
10-12-07, 06:05 PM
If I were them I would have released Spiderman 3 at the same time...

phansson
10-12-07, 06:06 PM
Sony doesn't have to do anything.

Transformers will kick up hd dvd sales for two weeks max, Blu Ray will regain sales with Spidey and never look back.

This is a blip on the radar for Blu Ray.....

Rich Peterson
10-12-07, 06:13 PM
I was kinda hoping someone would comment on the bizarre idea that Sony would allow retailers to put out the Spiderman 3 two weeks early. Too outrageous?

Ergoguy34
10-12-07, 06:17 PM
Holy crap!

I'm going shopping.
I dont care what the reason for the sale is ...those are DVD prices!!!!!!!

Yip those are some great prices just picked up POTC and the Guardian. for $32.00

AaronSCH
10-12-07, 07:20 PM
They don't need to do anything. HD DVD gets an occasional spike in sales whereas Blu-ray is much more consistent. It won't be long before everybody forgets about Transformers.

lilstinky
10-12-07, 08:16 PM
They don't need to do anything. HD DVD gets an occasional spike in sales whereas Blu-ray is much more consistent. It won't be long before everybody forgets about Transformers.

I sure will with Mr. Bourne around.;)

Evan702
10-12-07, 08:21 PM
Bourne will do relatively well, no doubt. However, it wouldn't surprise me in the slightest if it got outdone by the 2nd week sales of POTC 3 & Superbad.

b.greenway
10-12-07, 08:24 PM
They don't need to do anything. HD DVD gets an occasional spike in sales whereas Blu-ray is much more consistent. It won't be long before everybody forgets about Transformers.

Or not.

lilstinky
10-12-07, 08:25 PM
Bourne will do relatively well, no doubt. However, it wouldn't surprise me in the slightest if it got outdone by the 2nd week sales of POTC 3 & Superbad.

Oh yeah I wasn't saying that. I just mean that both formats have plenty to look forward to. I love the spy stuff like Bourne and Bond.

AaronSCH
10-12-07, 09:02 PM
Or not.

It's pure crap I doubt it.

dildatonr
10-12-07, 09:19 PM
It's pure crap I doubt it.

Lacking a TruHD track... doesn't that make it compressed crap?

JAG1977
10-12-07, 09:39 PM
What (if anything) will Sony or the other BDA software companies do to combat the anticipated high Transformers sales next week? It seems to me without some kind of fight HD DVD will win the Nielsons for that week at least. I would be surprised if the BDA will just sit back and concede the week to HD DVD.

So what might they do? Maybe run some sales? Or other promotions?

I know nothing about the mechanics of new day-and-date releases, but is there any way Sony could allow the BD version of Spidy or the box set to be sold 2 weeks early assuming it has made it to the retail channels? Is that possible? Would they consider it?

They could bring Spiderman 3 forward and outsell Transformers 2-1, but I'm guessing they're more concerned with total Q4 sales than single weeks, heavily dictated by release schedules.

Weekly Nielsons come and go, Q4 totals are what really matters.

Blu-ray won this week 68-32, it's already done and dusted, brushed under the carpet.

If Transformers wins a single week by that margin HD-DVD will proclaim they've won the format war, lol.

Mr. Cinema
10-12-07, 09:53 PM
I don't think they have to do anything, first we don't know how well it will sell, maybe it won't even win the week. Everyone thought POTC was going to sell through the roof-they did good, but not like many people thought. Second, its not like BR has been struggling through the year, they've had the lead all year, if HD wins a week, its not going to change much. I really doubt they are sitting around biting their nails unable to sleep every night.
Of course, the big difference being that POTC was a catalog title which had already sold millions and millions of dvds. Transformers is a day & date new release, which sell much better than catalog titles as of now.

Mr. Cinema
10-12-07, 09:55 PM
Wow, still some are making bitter defensive posts about not being able to enjoy Transformers in high-def.

JAG1977
10-12-07, 10:09 PM
They are already. BB and number of other retailers are running BOGO deals. Fry's is selling bunch of Sony BDs at $9.99 including their brand new release, Bram Stoker's Dracula. Heck , I even bought 4 Blu-rays today and will pick up few more this weekend at BB.

Apparently you have to buy from Monday to be included in Transformers week.

townofturley
10-12-07, 10:13 PM
Why don't you call the psychic hotline and ask them. No one here cares. IMO this thread is useless. I agree with rboster.

Completely agree with all this. Who cares???? Other than the few (or numerous) war fanatics on the forums, who really cares???? Perception?? Bah, humbug. I'm not buying it only because I'm not interested in the movie. But I do have Jack Ryan HD DVD on order. Why? Because I like the movies. I'll also get some BD movies that I like. This "war" is becoming very boring and very annoying. The overwhelming percentage of people don't care. How about a "war" section for those who love to spend their lives plotting, analyzing, and doing everything but enjoying a movie?

townofturley
10-12-07, 10:16 PM
I was kinda hoping someone would comment on the bizarre idea that Sony would allow retailers to put out the Spiderman 3 two weeks early. Too outrageous?

Probably. But who really cares?

Enigma
10-12-07, 10:21 PM
Bourne will do relatively well, no doubt. However, it wouldn't surprise me in the slightest if it got outdone by the 2nd week sales of POTC 3 & Superbad.I'm not sure about that, it will be interesting to see how Bourne fairs, but I think that HD DVD probably will win the week it comes out.

AaronSCH
10-12-07, 10:27 PM
Completely agree with all this. Who cares???? Other than the few (or numerous) war fanatics on the forums, who really cares???? Perception?? Bah, humbug. I'm not buying it only because I'm not interested in the movie. But I do have Jack Ryan HD DVD on order. Why? Because I like the movies. I'll also get some BD movies that I like. This "war" is becoming very boring and very annoying. The overwhelming percentage of people don't care. How about a "war" section for those who love to spend their lives plotting, analyzing, and doing everything but enjoying a movie?

Don't discount other people's reasoning. You are neutral. Fine. I have my reasons for wanting Blu-ray to prevail. And they are just as valid as your desire to be neutral. If it is so boring to you why choose to comment? I have spent many years in marketing and advertising. Perception is an integral part of the marketing equation. I want the Blu-ray numbers to soar this holiday shopping season. Many of us find your position annoying as well. We have a right to our opinion regardless of whether you want to hear it or not.

Azzkker
10-12-07, 11:26 PM
if everyone waits to take advantage of the best buy BOGO deal till tues. then those sales will help the BD side the transformers week. but sales on sun and possibly mon will go for the previous week. i already bought 17 BD's this week, and plan to pick up 6 on tues from best buy.

every bit counts. and I'm with Aaron on this one, people that continuously post "go neutral" get annoying, as many of us do not desire to waist that kind of money on a new player for a few movies when one could purchase a ton of movies on BD with the money that would be spent on the other format. that's how i look at it as well as many others. i think they should make a Format Neutral forum so the people like Aaron and myself do not continually have to sift through the neutrality posts on the BD forum, and the Hd-DVD supporters do not have to put up with it on theirs.

the war is between the manufacturers, not the consumers, though some people would have you believe it was the opposite.

regardless, they keep having these sales and i keep spending money that i shouldn't on them, and i say keep those deals coming! :)

thanks
anthony

isaidme
10-13-07, 12:08 AM
"I can't believe there is a thread about "fighting back". Shouldn't we be happy that an awesome movie is coming out in HD that we can enjoy. Who cares what format. This thread just cracks me up."

No, this is the Blu-Ray only forum, not the format neutral forum. People use Format Neutral in here as an excuse to promote HD-DVD. Stand for something and make a single choise.

OhioMike
10-13-07, 12:29 AM
Probably the bigger deal here will be seeing where HD media as a whole stands. This week will be the first BIG test of the Holidayish season, followed by the week Spidey comes out and then POTC 3.
This will be the gauge to see how many BD and HD DVD are sold versus SD DVD. With all the recent player discounts and deals, CE companies and Film Distributors will want to see a return on those deals even higher than the great results they got with "300". I'm not neutral..but good sales of Transformers means that HD media survives for awhile longer and encourages companies to keep on releasing titles and that's good for all of us. "If you build it, we will buy it" My 2 cents to broaden the picture a bit.

pidge
10-13-07, 02:43 AM
I can't wait until Transformers: THe Movie (Michael Bay Edition) comes out. Not because I want to buy it but because I am getting tired of HD-DVD Transformers threads on Blu-ray forum.

AaronSCH
10-13-07, 02:52 AM
I can't wait until Transformers: THe Movie (Michael Bay Edition) comes out. Not because I want to buy it but because I am getting tired of HD-DVD Transformers threads on Blu-ray forum.

LOL

lgans316
10-13-07, 03:04 AM
Time will speak the truth. Sony need not do anything now coz BDA studios have enough exclusive titles lining up for release.

Dr Kain
10-13-07, 12:40 PM
Does not matter, as Transformers is going to dominate HD sales next week regardless of what Sony does. I know I will be there buying the HD version.

MySassyGirl
10-13-07, 01:02 PM
$30 for Transformers? No thanks LOL. If it's $10, then i'll buy it.

UxiSXRD
10-13-07, 01:52 PM
Sony could... have should have released Spidey 3 early, and only on Blu-ray, both to promote the format and separate out those who are waiting for the whole trilogy. It would have also served as a useful counter to Transformers, too.

Even if HDDVD wins the week, no big deal. They are extremely unlikely to win any other week this year.

BrandonJF
10-13-07, 02:13 PM
Even if HDDVD wins the week, no big deal. They are extremely unlikely to win any other week this year.

I don't think there is any "if". These titles sell at such low volumes that Transformers will easily outsell any other single HD release this week. It isn't a big feat. Sure, it would've sold 3 times as much had it been released on both formats, but that is still nothing compared to what it will do on DVD.

phansson
10-13-07, 02:19 PM
Typically, how man Blu Ray/hd dvd discs are sold in a week?

Rich Peterson
10-18-07, 01:14 PM
OK, this week the Disney BOGO at many B&M and online retailers was the tactic used to offset Transformers. Now indications are there may be a Sony BOGO next week. Anyone confirm?

So far they haven't released Spidey early here in the states but I wonder if they will next week?

WilliamR
10-18-07, 01:40 PM
"I can't believe there is a thread about "fighting back". Shouldn't we be happy that an awesome movie is coming out in HD that we can enjoy. Who cares what format. This thread just cracks me up."

No, this is the Blu-Ray only forum, not the format neutral forum. People use Format Neutral in here as an excuse to promote HD-DVD. Stand for something and make a single choise.

No, I am just glad to have a high definition movie that I can watch. I wouldn't care what format it came out on, I want High Definition and quality High Definition at that. I don't care if its blu-ray, HD-DVD or the freaking TV cable. Give me good high defintion that I can enjoy on my great TV. Period.

oink
10-18-07, 05:59 PM
Disliked this movie when I saw it the theatre, although the soundtrack was awesome.
Now it is offered on HD-DUD without LOSSLESS??
No thanx.

hdm1080p
10-18-07, 11:16 PM
Well, I picked up Transformers, but I also got 5 blu-ray movies, since there is so many on sale with BOGO and/or just on sale cheap everywhere.... so I think I'm not alone, you will probably find a lot of people getting some extra disney blu-rays this week.

KapoostaKid
10-19-07, 09:48 AM
No, I am just glad to have a high definition movie that I can watch. I wouldn't care what format it came out on, I want High Definition and quality High Definition at that. I don't care if its blu-ray, HD-DVD or the freaking TV cable. Give me good high defintion that I can enjoy on my great TV. Period.


I agree. Anyway, its a marathon--not a sprint to the HD finish line.