I'm talking about it from the POV of the consumer in order to quickly educate them into how to read what's said, what's not said, and the ways consumers are marketed to. Make them more aware.
Most of us learn this as a life lesson. And for most of us, we learn it many times and we still "don't learn". Why that this is purely marketing on Monster's part doesn't "sink in" is beyond me.

For those who are expressing concern for the poor unwitting consumer, I commend you but I also think you are hiding behind that as an excuse to pursue this further in these forums. What response do you expect here, whether people agree or disagree? Have you contacted any watchdog organizations regarding your concerns or did you just come to bitch in this thread where you know that the usual drones would hop on board the train?

What is your goal for this thread? Because you know that you are preaching to the choir. I've yet to see ANYONE post here thanking you for enlightening them.

It IS a brand. That is exactly what it is as it is used on a package of Monster cables; a brand. Period. THX calls it that themselves. Find the press release where Monster announces that they will now display the "THX brand". It is a brand in exactly the same way that NFL is a brand. Ask a business lawyer. It is a "brand". I already discussed this earlier in the thread.



What your quote says is:

"So, Monster joined forces with THX, the leader in audio/video quality assurance programs for select movie theatres, home theatre components, and DVDs. And a new breed of home theatre cable was born."

The also call the cable "THX Certified Cable". Nowhere does it say "Approved/Certified by THX" (unless I missed it). And even if it did, why do you folks think certified in this instance means ANYTHING in particular regarding ANY sort of standards. It's meaningless, as many here, myself included, have asserted.



It does say CERTIFIED, here it is again.

"Monster Ultra™ Series THX® 1000 Speaker Cable with Monster Tips® (http://monstercables.com/productdisplay.asp?pin=2561)
This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."

What is your goal for this thread? Because you know that you are preaching to the choir. I've yet to see ANYONE post here thanking you for enlightening them.

All Seriousness aside, I would like to thank you all for enlightening me to this topic and also for finding an avenue to waste so much of my precious time. I mean really I could be outside playing with the dog or something instead!:rolleyes: That was a tongue in cheek dog comment, I am not picking a fight.

"Monster Ultra™ Series THX® 1000 Speaker Cable with Monster Tips® (http://monstercables.com/productdisplay.asp?pin=2561)
This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."

Funny as how the only thing that is 'certified' is the wire itself but not the 'monster tips'...;)

Without the tips being certified the benefits of the wire being 'certified' are lost...Too funny...:)

The also call the cable "THX Certified Cable". Nowhere does it say "Approved/Certified by THX" (unless I missed it). And even if it did, why do you folks think certified in this instance means ANYTHING in particular regarding ANY sort of standards. It's meaningless, as many here, myself included, have asserted.

It does say on this page here: http://monstercables.com/thx/default.asp

"surpassed requirements for THX Select certification"......Um I think that means that it is to have PASSED THX Select Certification.......But I could be reading this wrong. Siva I am sure you will tell me if I have, won't you?:)
Joe

Funny as how the only thing that is 'certified' is the wire itself but not the 'monster tips'...;)

Without the tips being certified the benefits of the wire being 'certified' are lost...Too funny...:)

That is a good point. Kinda funny like how your supposed to use 12 Ga. or whatever FAT cable from receiver to Speaker but alot of speakers have 16 Ga. or smaller wire from the plate on the back to the actual crossover, woofers, and tweeters........ Ever open one of your speakers up?

Then again if you let your speaker CABLE lay on the ground you are asking for all sorts of 'bad kharma' err I mean electrical problems, you have to put your speaker WIRES on a riser!!!!:rolleyes:

It does say CERTIFIED, here it is again.

"Monster Ultra™ Series THX® 1000 Speaker Cable with Monster Tips® (http://monstercables.com/productdisplay.asp?pin=2561)
This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."
Yes, it says "Introducing Monster Ultra Series THX-Certified Speaker Cable". So what? We've known that since before the thread started.

But I don't see where it says "This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound." Forgive me if I missed it. I searched on the word "copper" and couldn't find what you are quoting. But even if it says that, it does NOT say that it is because it is "THX certified speaker cable".

It does says it "exceeds THX certification standards". It must be some REALLY good sh!t. "With Monster, you've got the power!"

Funny as how the only thing that is 'certified' is the wire itself but not the 'monster tips'...;)
What's funny about that? What is funny is that "Monster Tips" is a registered trademark. But so are "Q-tips", so it ain't that funny.


Without the tips being certified the benefits of the wire being 'certified' are lost...Too funny...:)
And what are the benefits of the wire being certified?

Yes, it says "Introducing Monster Ultra Series THX-Certified Speaker Cable". So what? We've known that since before the thread started. But I don't see where it says "This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound." Forgive me if I missed it. I searcehd an othe word "cooper" and couldn;t find what you are quoting. But even if it says that, it does NOT say that it is because it is "THX certified speaker cable".

It does says it "exceeds THX certification standards". It must be some REALLy good sh!t.

I stated several posts ago (that you replied to BTW) that I could not find anywhere on m.com that they stated that "But even if it says that, it does NOT say that it is because it is "THX certified speaker cable"."

I think I have found an issue with your replies, it is that you are changing around what I am saying to a degree. I am trying to be clear and I will assume you are trying to be clear also. I do think there might be a pattern to your responses confusing issues. I will send a few more responses to your posts with double ended meanings of my own and then put your responses into my 'IBM confusion is the best marketing' Machine and see if I can get to the bottom of this.......:confused:

I stated several posts ago (that you replied to BTW) that I could not find anywhere on m.com that they stated that "But even if it says that, it does NOT say that it is because it is "THX certified speaker cable".

You quoted this as being within your link:

"This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."

Where does it say that? I can't find that. But it's irrrelevant. Even if it does say that, that statement doesn't make any claims, does it? It doesn't say that because it is THX certified it "is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers." It doesn't say that If it's not THX certified cable then it cannot be "for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers".

And let's critique it further. Even though it's irrelevant to the subject of THX certification it IS relevant to whether or not people can read and comprehend things correctly. It says:

"Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."

This does NOT say "Ultra 1000 Speaker Cable features larger copper conductors that are necessary to deliver the power you need for powerful, dynamic home theatre sound".

What's funny about that? What is funny is that "Monster Tips" is a registered trademark. But so are "Q-tips", so it ain't that funny.My point is so over your head it is obvious by your reply that you will never get it so I refrain from explaining the clearly obvious...:rolleyes:



And what are the benefits of the wire being certified?Ask Monster...:rolleyes:

You quoted this as being within your link:

"This THX certified speaker cable is for highest performance hookup of home theatre system, AV receiver, or amplifier to home theatre speakers. Ultra 1000 Speaker Cable features larger copper conductors that deliver the power you need for powerful, dynamic home theatre sound."

Where does it say that? I can't find that. But it's irrrelevant. Even if it does say that, that statement doesn't make any claims, does it?


http://monstercables.com/thx/utilities/images/header.jpg
See you are doing it again, but this time you didn't knock and now she is looking for the mailman....

Trademark/copyright is only for manufacturing/advertising...Has zero to do with 'discussions'...;)

See you are doing it again, but this time you didn't knock and now she is looking for the mailman....
:confused: :D

http://monstercables.com/thx/utilities/images/header.jpg

And?

There, "Monster THX" is most definitely a brand.

Trademark/copyright is only for manufacturing/advertising...Has zero to do with 'discussions'...;)

Thank you....

Trademark/copyright is only for manufacturing/advertising...Has zero to do with 'discussions'...;)

Thank you....
Yes, thank you.

http://monstercables.com/thx/utilities/images/header.jpg

And?

There, "Monster THX" is most definitely a brand.

You are correct they are Marketed as a BRAND....I see now.

Nice, you slipped that edit in between me reading and clicking on the quote link....

Turn your contrast on your monitor up all the way and you can read the real 'MESSAGE'!!!!

See, I told you she was looking...;)

You are correct they are Marketed as a BRAND....I see now.

Nice, you slipped that edit in between me reading and clicking on the quote link....

Turn your contrast on your monitor up all the way and you can read the real 'MESSAGE'!!!!

See, I told you she was looking...;)
Communist

and click harder

Communist

:D:D:D:D:D:D:D:D:D:DLOL

:D:D:D:D:D:D:D:D:D:DLOL
Where does it say that?

Where does it say that?

Right Here:

:D:D:D:D:D:D:DLOL

You probably have your contrast up at 100 like the BB retailers do to make your TV's images look more pronounced and to counteract the bright lights in their stores.....You have to turn your contrast back down to a normal level to see it..

Geez, you guys just like to fight, don't you? Why do threads about wire generate 100x the posts of truly interesting stuff? I mean, c'mon, who really gives a sh!t about wire?

Oh well, just to get into the spirit of things, I THINK BOSE SPEAKERS ARE GOD'S GIFT TO AUDIOPHILES! ;)

Geez, you guys just like to fight, don't you? Why do threads about wire generate 100x the posts of truly interesting stuff? I mean, c'mon, who really gives a sh!t about wire?

Oh well, just to get into the spirit of things, I THINK BOSE SPEAKERS ARE GOD'S GIFT TO AUDIOPHILES! ;)

I am not an audiophile, is that why I can't have a set of Bose? Ok, I do have a set of their Mediamates on my desk for PC audio and believe it or not the are not that bad, for what they are. Now if I could only hook them up with Monster THX branded Speaker cables they would sound like this:

http://monstercables.com/thx/utilities/images/header.jpg

Geez, you guys just like to fight, don't you? Why do threads about wire generate 100x the posts of truly interesting stuff? I mean, c'mon, who really gives a sh!t about wire?
Who's fighting? And this isn't about wire. Those threads ARE boring.


[QUOTE=catapult;12771697]BOSE SPEAKERS ARE GOD'S GIFT TO AUDIOPHILES!
Hmmm. I've never seen them advertised as such.

Hmmm. I've never seen them advertised as such.

Actually their Marketing is much tamer than the M.....They just advertise their HT systems as Award Winning...Granted I won an award once, but then she came home and caught her hand in the mailbox.

This is too funny... totally down the tubes. If the mods want to delete this entire thread, go for it. I am now very apologetic and understand. I should have never re-opened the topic. My bad... eviL|Live :)

I'm hungry.

Somebody asked where I was, and I realized I'm having much more fun sitting back and reading:D.

This forum is like siblings that "fight" but we all get along.:D I just think fundamentally, we have differing opinions about marketing and whether it's evil or essential. These opinions tend to scapegoat convenient targets like Monster but ultimately it's a larger issue for some.

This is too funny... totally down the tubes. If the mods want to delete this entire thread, go for it. I am now very apologetic and understand. I should have never re-opened the topic. My bad... eviL|Live :)

It's becoming entertaining. I really don't think it's nasty, just impassioned. But, I'm not a Mod (fortunately for some of you;))...

But, I'm not a Mod (fortunately for some of you;))...

Thanks!!!!

Impassioned? No, IMO, obsessed with being "right".
Willing to listen and take other's opinions into consideration? No.
Compromise? No.

Selective reading? Yes.

Sad that we can't discuss without barbs.

I wonder if THX or Monster made jumper cables for cars if people would buy them. It's the same principle yet I doubt someone would pay thousands for it.

I wonder if THX or Monster made jumper cables for cars if people would buy them. It's the same principle yet I doubt someone would pay thousands for it.

Again, I don't think they are worth the money they get for them, BUTT they are not that expensive compared to the insane world of Boutique Cables..... I mean really if you want to get into the meat of dishonesty, goto Audiogon and look up speaker cables and you will see Marketing and 'Reviews'(not planted I am sure.....hint, hint) that would make you think the speaker cables alone are the MUSIC...It is seriously insane. My Father and I joke regularly that if we didn't have a collective conscience we would enter into the 'audiophile' manufacturing world and become RICH B!TCH, no slander intended I could just hear Dave Chappelle as I was typing this!:D

Nowhere in that quote does it attribute or even imply that the reason it "delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier" is because it is THX certified. If that is what it means to you, then their marketing "worked" on you, too.

I'll paraphrase that statement for you. It says:

OUR CABLE "delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier".

And that is ALL it says. If it means what you are trying to say it means, you've been duped. Consumers really need to learn to read and think for themselves.

BTW, in case you didn't figure it out, MOST ALL CABLE "delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier".



On it's own, that statement is not even connected to the cable's THX certification. But even if it said:

Our THX certified cable "delivers more power transfer than those ordinary cables providing an accurate, total spectrum of solid sound".

All that it would be saying is:

OUR CABLE "delivers more power transfer than those ordinary cables providing an accurate, total spectrum of solid sound".

Nowhere in either of those quotes does it say:

Because our cable is THX certified, it "delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier".

Because our cable is THX certified, it "delivers more power transfer than those ordinary cables providing an accurate, total spectrum of solid sound".

Nowhere.

You can hem and haw all you want. What you are quoting does not say what either you think it says (which would indicate that you either are not a discerning reader or you fell for the marketing). And it doesn't say what you wish for it to say for the sake of your argument.

We're talking about advertising and marketing here and your claims would never, ever hold up in a court of law. EVER.

No the marketing did not work on me. I am smarter than that. You on the other hand can not seem to understand that they are claiming that the THX makes it better. The quote is all one sentance. If they had wanted to break it up like YOU did they would have done that. They WANT you to think its better. Here I will put in bigger letters for you maybe you have eyesight issues.


Monster Standard® THX-Certified Speaker Cable delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier.

Thats all ONE sentance. Not mine but monsters. They are telling the uneducated masses that anything else will not do. The salesturds at BB and CC and other stores say the same things to sucker folks in.

Speco,
Seriously you are spoiling my rant about Boutique Cables.......I was trying to get another topic that ties to this one that I am VERY PASSIONATE about started and you go and pick a fight with MilesDavis again, and at that you made your post a whole page long, burying my previously mentioned post and essentially any hope I had with it.

Dude....... :-)

HAHAHA Why does this scam work on audiophiles and nowhere else? This is like your electrician telling you you should replace your house wiring because it will make your lights shine clearer.

Again, I don't think they are worth the money they get for them, BUTT they are not that expensive compared to the insane world of Boutique Cables..... I mean really if you want to get into the meat of dishonesty, goto Audiogon and look up speaker cables and you will see Marketing and 'Reviews'(not planted I am sure.....hint, hint) that would make you think the speaker cables alone are the MUSIC...It is seriously insane. My Father and I joke regularly that if we didn't have a collective conscience we would enter into the 'audiophile' manufacturing world and become RICH B!TCH, no slander intended I could just hear Dave Chappelle as I was typing this!:D


Very true.

HAHAHA Why does this scam work on audiophiles and nowhere else? This is like your electrician telling you you should replace your house wiring because it will make your lights shine clearer.

Absolutely, you are seriously wasting energy that could other wise be used to flow back into the atmosphere and then back down into the 'Copper Pyramid' that you are supposed to meditate under, all the while listening to Cable #9....The lights are a better analogy, I got probably a little too far off track with the whole flashback to a family member some years ago wanting me to goto a meditation where we sit under a pyramid made out of Copper Plumbing Pipes....

But all seriousness aside again, I really wonder how much of my music/HT I am missing by not using Boutique or even Monster cables for that matter? I would probably enjoy my music collection more if could hear all of the music. Has anyone ever heard a full Movie Soundtrack or all the instruments on a given album? I am interested in a review if you could post one. I would really like to kow what I am missing.

Speco - Good Lookin Out! :)

No the marketing did not work on me. I am smarter than that.

Ummm...

Monster Standard® THX-Certified Speaker Cable delivers the full dynamic range of soundtracks when hooked up to a surround sound speaker, A/V receiver or amplifier.

Thats all ONE sentance. Not mine but monsters. They are telling the uneducated masses that anything else will not do.

Actually they're NOT saying that. Clearly pulling wire and reading are not necessarily part and parcel.

What they're saying is that their product will do that-- NOT THAT OTHERS WILL NOT. Your interpretation of it after years of brainwashed skepticism is that, but others do not necessarily have the same reading comprehension challenges.

The salesturds at BB and CC and other stores say the same things to sucker folks in.

Possibly but ultimately irrelevant to the discussion.

What they're saying is that their product will do that-- NOT THAT OTHERS WILL NOT..

No... but it is implied.

Yes, it is implied along with any other personal opinions you may have regarding THX and George Lucas and all that. It's just like when manufacturers advertise their car won Road & Track car of the year or some JD Power awards. They pay for the privilige and the rights to use that with the expectation that it'll generate sales, increased profits, and what not.

Clearly pulling wire and reading are not necessarily part and parcel.

.


I have refrained from any personal attacks on you or others. You have not. That was completely uncalled for. I did have a nice obscene response but I have taken the high road. You are soon to be done here.

Give it up schticker!

Here is what Lee still claims himself and his speaker cable:

Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a laser-fusion design engineer at Lawrence-Livermore Laboratory, as well as an audiophile and professional drummer. Lee discovered that wires of different constructions produced varying degrees of audio performance when hooked up to loudspeakers. From this discovery, he developed a high performance speaker cable, named it Monster Cable, and literally created an industry. The invention of Monster Cable created a new product category that revolutionized the audio market. Prior to Monster Cable, most stereo systems were wired with ordinary "zip-cord," the same cable used for electrical household and lamp wire. Their inferior construction and cheap materials restricts power, dynamic range and clarity in the lows, mids, and highs.

Here is what his site says about THX speaker cable:

Delivers more power transfer than those ordinary cables providing an accurate, total spectrum of solid sound.

A clear claim that THX cable is better at power transfer than "ordinary cables".

No science, no standard, and a comparison to nothing at all, but clearly a reasonable man would conclude a claim designed to mislead.

He does not say "It sounds better to me" or "It might sound better to you". He says that it is better, but declines to show how it is better or state exactly what it betters. That's a sad thing for someone trained in science.

Well, we'd need to define what "ordinary cables" are. If it's something like 22 gauge, then the claim is valid.

Well, we'd need to define what "ordinary cables" are. If it's something like 22 gauge, then the claim is valid.

Exactly. They don't tell you what ordinary cable is, so it is a comparison to nothing at all and therefore a worthless and misleading claim.

Of course if they did say it was 22 AWG the game would be over.

Guys, this thread is getting old.

Anymore personal attacks in any thread will lead to banishment for some of the regular offenders.

The member who started up this previously closed/deleted thread has been suspended.

Everyone, if you have any issues with a thread closure... do not challenge the Mods publicly. Just send a PM.
This thread proves that the original thread was closed for a very good reason.