View Full Version : Where to find Bluray sales vs DVD


Z07VETTE
02-24-08, 05:20 AM
Can someone please direct me to a site than tracks sales of DVDs compared to Bluray. A friend of mine is insisting that Bluray Disc sales are doing WAAYY better than just 1% of DVD sales and I would like to give him some proof as to whats going on so far.

Thanks...

Z07VETTE
02-24-08, 01:05 PM
:confused:

Jamie E
02-24-08, 01:28 PM
I haven't seen any sites that are tracking that yet, but I'm sure we'll start seeing those figures now that the format war is settled. DVD is the next hill for Blu-ray to climb!

splinters
02-24-08, 01:43 PM
I don't think there is an explicit numbers site that details the exact percentage, but it is known that Nielsen does have a rough estimate on this with the weekly numbers they get on BD, HD-DVD, and DVD.

Here's a link to the feb 17th edition. (http://www.nxtbook.com/nxtbooks/questex/hom021708/)

-Splints

PooperScooper
02-24-08, 05:37 PM
Google is your friend: (this is $$$, not units. Look at all the DVDs you can buy for $5-10 new each week - not new releases, but discounts/sales).

"The DEG, which draws its research in collaboration with the vid arms of the majors and indie labels, pegged 2007 DVD sales at $16 billion, down $600 million from the previous year, with DVD rentals holding flat at $7.5 billion. Org tallied $23.4 billion in consumer spending on DVD, down nearly 3% from the previous year."

"High-def formats didn't make up for the declines in standard DVD format, now well into its maturity. According to the DEG, consumers spent $300 million on Blu-ray and HD DVD discs over the course of the year. Org did not break this tally down between the rival Blu-ray and HD DVD formats."

You do the math... :)

http://www.variety.com/article/VR1117978576.html?categoryid=20&cs=1&nid=2562

Milt99
02-24-08, 07:39 PM
According to DEG, high-def discs and VHS titles still in circulation added a fraction more to the overall spending tally of $23.7 billion, down 2% from $24.2 billion in 2006.
That's nice, lumping HDM with VHS


And many are no doubt taking heart from Warners' decision to throw its weight behind Blu-ray exclusively; there's been a growing belief, among those in the Blu-ray camp especially, that a quick resolution to the high-def format war will jump-start sales in the coming year.
That's shocking revelation;)

I for one, would like to see units sold, not dollar amounts.

Z07VETTE
02-25-08, 12:28 AM
Now that there is one HD format and all studios aboard, I hope we see more detailed reports in the coming months as to how HD media is doing against DVD.

When the movie "300" came out, they said it sold more copies on DVD than all HD movies combined on both formats?

I had no idea the HD stuff was so far behind.

asj2006
02-25-08, 12:59 AM
Google is your friend: (this is $$$, not units. Look at all the DVDs you can buy for $5-10 new each week - not new releases, but discounts/sales).

"The DEG, which draws its research in collaboration with the vid arms of the majors and indie labels, pegged 2007 DVD sales at $16 billion, down $600 million from the previous year, with DVD rentals holding flat at $7.5 billion. Org tallied $23.4 billion in consumer spending on DVD, down nearly 3% from the previous year."

"High-def formats didn't make up for the declines in standard DVD format, now well into its maturity. According to the DEG, consumers spent $300 million on Blu-ray and HD DVD discs over the course of the year. Org did not break this tally down between the rival Blu-ray and HD DVD formats."

You do the math... :)

http://www.variety.com/article/VR1117978576.html?categoryid=20&cs=1&nid=2562

So it's about 2% of DVD sales.

coolhand
02-25-08, 02:02 AM
Well if HD DVD AND BD were 300M vs DVD 23.4B for 2007 that means that Blu was UNDER 1%.

There was discussion in another thread that this 300M was not being close to truthful and that that was likely to be 300M worth of HDM (MSRP). There were at most ~8M disks sold. If 8M disks were sold that makes for an avg sale of $37.50. With 75%+ of sales in the last quarter when disks were heavily discounted I don't think there is any way that could be close to accurate.

_Noah_
02-25-08, 02:11 AM
I don't know why all the comparisons of BR vs DVD? It's a fact that dvd is on the decline while BR is on the incline. Its only a matter of time before BR becomes the dominant format. The two formats aren't even in competition, BR is simply dvd's successor.

Z07VETTE
02-25-08, 03:44 AM
The two formats aren't even in competition, BR is simply dvd's successor.

HD is DVD's successor. The format is yet to be decided and may not even be optical disc.

PooperScooper
02-25-08, 07:38 AM
I for one, would like to see units sold, not dollar amounts. I don't think you'll see numbers because it's the $$$ that people who make/lose money care about. And what point of the "chain" should numbers be counted? How many made? Left the distributors warehouse? Rented by NF or BB? Returned to distributor? Promo discs?

larry

Xylon
02-25-08, 07:57 AM
HD is DVD's successor. The format is yet to be decided and may not even be optical disc.

I hope not.

Evan_H
02-25-08, 08:38 AM
I don't know why all the comparisons of BR vs DVD? It's a fact that dvd is on the decline while BR is on the incline. Its only a matter of time before BR becomes the dominant format. The two formats aren't even in competition, BR is simply dvd's successor.
Ford sales are on the decline while Porsche is on the incline. That doesn't mean Porsche will ever make and sell more cars than Ford.

Elementalism
02-25-08, 10:59 AM
Judging by the ASP's of DVD vs HD formats. I'd expect the units shipped to be an even smaller slice of the pie than the revenues generated.

Considering the best BluRay player was a 400+ dollar PS3 and most HD-DVDs sold in 07 were 200+. And then the movie price difference. I could see the units shipped sub 1% compared to DVD.

penngray
02-25-08, 11:06 AM
I don't know why all the comparisons of BR vs DVD? It's a fact that dvd is on the decline while BR is on the incline. Its only a matter of time before BR becomes the dominant format. The two formats aren't even in competition, BR is simply dvd's successor.

lol, one isnt replacing the other just because sales for one increased and sales for the other decreased. There is not a one to one relationship here. Downloads, Rentals and so on impact sales numbers and honestly downloads will replace DVDs way before BR will because its simply economics. Lowest cost, easiest solution will win. Please go take a business class after you are done high school ;)

As long as SONY is controlling this it will never replace DVDs, BR is NOT the successor of DVD.

_Noah_
02-25-08, 11:19 AM
lol, one isnt replacing the other just because sales for one increased and sales for the other decreased. There is not a one to one relationship here. Downloads, Rentals and so on impact sales numbers and honestly downloads will replace DVDs way before BR will because its simply economics. Lowest cost, easiest solution will win. Please go take a business class after you are done high school ;)

As long as SONY is controlling this it will never replace DVDs, BR is NOT the successor of DVD.

A simple economics class? How about common sense? Digital downloads are a long way off from replacing a physical format, they still haven't replaced the CD for audio. The only thing DD are good for right now is renting. As more HDTVs are introduced into consumers homes, people are going to want to watch and own HD movies. Until we see a standardized format for DD it will remain for rental only.

HogPilot
02-25-08, 04:32 PM
As The Dude would have said, "This is a very complicated case, lots of ins, lots of outs..." Definitely lots of "ifs," but the biggest issue is perceived value/quality vs cost. This applies not only to the DVD vs. BD debate, but the BD vs. HD downloads debate.

I don't think anyone who frequents this forum would try to argue that BD isn't the "king" when it comes to audio and video quality (now defunct HD DVD excepted) - it definitely blows DVD away on a big screen and a neutral, accurate sound system. I also don't think anyone here would argue that HD downloads provide a suitable alternative to BD in terms of quality or reliability (BDs aren't susceptible to being erased or lost due to a HDD crash like downloads are).

However, it goes without saying that we nitpickers (and I mean that positively) here at AVS don't share the average consumer's priorities or expectations in the arena of home audio and video. In the whole DVD vs. download vs. BD debate, I think there are three main questions.

1) What does the average consumer deem sufficient when it comes to audio and video quality when watching a movie?

2) How much of a price increase for players/discs is the consumer willing to accept for the increase in quality that they perceive BD offers?

3) Is the consumer willing to trade the problems and benefits associated with tangible media for the problems and benefits associated with downloadable content?

The question of acceptable quality thresholds would probably be the most difficult to answer when conducting market research, simply because each person's requirements for "good enough" are different. Add to that the fact that the average consumer is not educated on what truly makes good or bad video or audio, as they often gravitate towards severely oversaturated pictures with blown out whites that really "pop", or sound systems that inaccurately overemphasize highs and bass for that extra "punch". Many consumers find their less expensive upscaled DVDs to be more than sufficient when watching on their HD displays, especially when those displays are on the smaller side. This isn't even counting the numerous people who still haven't switched from their 20" SD CRTs and have no use for HD content.

Some people also point to the success of music downloads as evidence of the possible success of video downloads, but I think it's important that we realize that our perceptions of audio and video are very different, even for those of us here at AVS who take this hobby seriously. Firstly, it's much easier for the untrained eye to see a difference between a given movie on BD vs. DVD than it is to for the untrained ear to hear a difference between a song in mp3 form vs in PCM form on a CD. This is compounded by the fact that the difference in SD and HD displays are much more readily apparent than the difference between the average consumer's inaccurate speakers and more expensive but accurate speakers. Sure, most people here could pick out the mp3 and the CD track or the HTIB speakers vs the Ascend Acoustics, but again we're more discerning than the average consumer. My point in all of this is that the step down in quality from CD to mp3 (or the more efficient AAC in the case of the popular iTunes store) is a lot less apparent that would be the step down in quality from BD to download (or to DVD). In other words, the success of the music download industry is not an automatic indicator of the success of video download.

Finally, ignoring the different "flavors" of video download (VoD vs. renting vs. permanent ownership and local storage), I'm not sure that the consumer is ready to give up the convenience and familiarity of physically owning a movie that they paid for only once and can pop into their player whenever they want.

All of this is meant for food for thought. So, constructive responses (if there are any) would be greatly appreciated over scathing ones indicating that my level of education is too low to discuss this topic :)

PooperScooper
02-25-08, 04:35 PM
Looks like we moved past the sales numbers. What a surprise! :)

larry