Today Bluesound and DALI Loudspeakers jointly announced a worldwide partnership whereby DALI will utilize the BluOS high-resolution, multi-room audio platform as part of its forthcoming wireless speaker system.
The seemingly simple announcement actually contain several pieces of significant news. Firstly, the press release included the language “BluOS is an award-winning proprietary, but brand-agnostic, platform.” That is rather significant, with this move Bluesound joins the ranks of DTS Play-Fi and Google Chromecast in supporting the products of other manufacturers.
Does this announcement portend more BluOS partnerships? That would be an interesting twist. Also significant is the fact of DALI entering the networked lifestyle audio competition. The company name stands for “Danish Audiophile Loudspeaker Industries” and the company has been in the business for 34 years. But this will be its first entry into this growing product category.
Unfortunately, this press release isn’t about actual product, so I don’t have any pictures to show you. instead, I’ve got the usual quotes to share. Here is what Lars Worre, DALI’s managing director had to say:
“There is a growing list and wide variety of wireless multi-room audio solutions that loudspeaker companies can choose to develop on. Our team reviewed the options and our performance values led us to the BluOS platform, which has earned an enviable reputation as a world leader in this space. For DALI this is a strong pathway for our future roadmap and it provides increased flexibility for discerning audio customers around the world.”
Gordon Simmonds, the CEO of Lenbrook Corporation (the company that leads BluOS development) threw in a word or two about why this is an advantageous partnership between his company and DALI:
“Given our roots in high fidelity audio, we simply will not allow computer technology companies to convince users that compressed audio is true hi-fi when we know it is not true hi-fi. Therefore, DALI’s decision to join the BluOS ecosystem is another important signal to the world that convenient and modern access to high resolution audio matters, and BluOS is the platform of choice for this ambitious task.”
The fruit of this partnership between the two companies will be revealed soon. It’ll be interesting to see what they come up with. And as for Bluesound, it’s nice to see it join the brand-agnostic party.