Join Date: May 2004
Location: Los Angeles, CA
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Just back from the CES show and officially back at AIX Records/iTrax.com full time. As some of you may know, I've been employed during the past three years at a game start up company as their VP of Media Engineering and Production...I developed the core technology/procedures for the game about 4 years ago and then took the job. That ended on the 5th of January. I enjoyed the time, learned a lot about bigger businesses and am glad that I'm back at my studio every day doing what I love most.
Let me make a couple of comments about the discussion that's been on going on lately. In creating the new and improved version of my AIX Records web site, I encountered a lot of sites and blogs that are ripping commercial HD-Audio discs and putting them on file servers...and they're doing it to everyone's discs including mine. I wrote to a Chinese site that is actually charging money for other things that they ripped and they just laughed at me.
As most of you know, I started AIX Records over 10 years ago to demonstrate the benefits of recording and delivering HD-Audio especially in surround. I put out DVD-Audio titles and have since moved to file downloads and Blu-Ray discs. I've spent too much money that I don't have and too many hours working towards a goal that I may never achieve. The world of real HD-Audio and surround music may not survive in this world of false high definition tracks, vinyl and even analog tape. But I still thrill when I demo one of my tracks in full HD surround (like I did repeatedly in the Thiel Room at the CES) and the group turns to me and says, "why isn't everyone doing this?" Great quality audio can convert even the staunchest stereophile when they hear it (if they're open and honest).
I don't have a problem with customers downloading the 5.1 WAV files and using something like Cirlinca or Minnetonka software to make DVD-Audio discs...but if you're still playing discs, the way to go is to purchase the actual discs themselves. They are a much better bargain....with multiple mixes, videos and lots of extras.
I'm a fairly trusting individual. I like to believe that what I do is worth paying for. I know they are expensive but rarely does someone complain that they didn't get their money's worth. I take a great deal of pride in our customer service. Just today a gentleman called to discuss iTrax.com and HD downloads and I spent 45 minutes on the phone. I'm against ripping other people's property but not against making copies of things you've purchased. I hope people will respect that I need to make a return on my investment in order to make more products. If this was making me rich or even generating a profit, things might be different. Honestly, I continue because there are enough people that write of call relating their appreciation of our work that I keep on going.
To those that are looking to get something for nothing...imagine how you would feel if someone took your work and refused to pay you. Stealing or ripping music or movies is the same thing. Just because you can, doesn't make it right.