I don't disagree that we could build rooms that go down much lower and deeper than we do... that's obvious.
But we have a standard in place in tens of thoussands of theaters... and many large rooms at that.
While we could do what you suggest, it would play nowhere else but in our stages..
While you and the other one percenters (owners of ULF capable HT setups) might be a vocal groups, and I for one wholly enjoy and appreciate your feelings and comments, anyone who works in our business always must balance our art with the commerce that allows us to keep creating it.
As I mentioned, we as an industry group are working on redefining our standards, measuring techniques and overall quality of sound for films.
D-Cinema has been a great boon for us.
We expect 35mm to be gone in the US by the end of 2013.
We as an industry need to help police the exhibitors and at the least get them to the point where the experience is consistent and as intended.
My local AMC has been really great in the last 2 years
All 16 screens have digital projection. We have a digital IMAX screen as well as an ETX auditorium (11.1 up mixed sound system. )
Those two rooms, which both have ticket surcharges, are consistently bright and at volume.
I was furious when I went to see Avengers in one of the smaller rooms.
Played at around 5 (about 4-6 DB low)
And the subs were OFF!!!!!!
Exhibitors need to get their acts together.
That's my rant.
Once again I appreciate your want for better reproduction systems.
But reality and our target venue will always drive how we set up our rooms.
To one of your other points....
Our B Chains are not cheap, but by no means are they expensive. A Meyer system for one of our larger rooms would run close to 100k....
Post sound isn't a huge money maker. Labor accounts for over 45-55% of what we charge per hour to... add engineering staff, runners, management, etc.
The relalsize that we are constantly upgrading our workstaions, servers, projectors, etc.
Outside of all that, however, we are in the business of client service.
Chairs and funrishing is important.
Not as important as what comes out of the speakers, or the talent that gets it there.
But I need to both make the client comfortable and also have a reasonably high confidence that I can take their mix, play it back in any theater tuned to our standard and it will translate.
Were working on getting it better for everyone....
PS. The Meyer systems are not wholly more capable that what we have...
Its the systems management, setup, efficiency and integration that are really fantastic.
Its not always about the specs.