Originally Posted by FilmMixer
I'm the first one to say it..
It's not show art, it's show business.
Remember however, that the studios also took a lot of financial responsibility in getting D-Cinema launched... it was by no means entirely on the backs of the exhibitors..
But I agree with almost all of your comments...
And that is why I am not coming at this as a "they need to invest capital to produce acceptable results.."
IMO, it's only a crusade to educated and bring the issue to light with the backing of my peers and the studios..
I don't expect any equipment changes, etc..
What I want is for my colleagues, the studios and the exhibitors to use what they have already as best they can.
While there may be some capital needed for calibrating, etc..... I'm not talking about embarking on a mission in trying to force them to do so..
I mean to start a discussion.. that's all..
If I'm loud, vocal and persistent, maybe I can start at least one small ripple in the current sea of indifference..
I'll let you all know how it proceeds.. my post was the basis for an email I sent to a bunch of my colleagues... I'll already gotten some responses.
As always, Marc, your comments and professional perspective are greatly appreciated. You're right, the studios did take on financial responsibility in launching D-Cinema, and I had overlooked that when I wrote about it. Thanks for pointing it out.
Your agenda has real validity and merit, and think it's a very good thing to pursue the discussion, especially at your position within the production sequence. People will take you seriously. If you personally have had less-than-great experiences at three of the recent theaters you've visited, and people here are complaining about it, it's gotta be a real issue. Turns out, it is. That's one reason I stopped visiting theaters. The last one I visited was a big auditorium in a Cinemark a couple of years ago. I can't remember what picture we were watching, but the audio was so loud and distorted, even after asking to have it turned down, that the film was unwatchable. My gf (at the time) and I walked out with ringing ears, but without asking for our money back.
The way I see it, the studios have taken the initiative with D-Cinema to address the PQ issues. Now they just need to do the same with AQ. Seems logical to me, and it's such an easy fix in so many cases where it's possible that the only missing piece is a (relatively) inexpensive calibration of each auditorium and notice to the popcorn kids not to mess with it.
I'll be interested to hear what's going on with it, and if there's any way I can assist or add to the discourse, please let me know.