even if it rolls at 10, that is much, much better than 30. for those of us that can get in the upper teens, losing between 30 and say 18, thats a big piece of the spectrum. i would take 10 any day....beyond that i don't think im missing much. or, let me rephrase...at this point im not willing to set up 10 18" subs with 10 million watts to experience 10 and below, nor do i want to spend that much money. but when you take a great action movie that is cut off at 30, and something blows up and it just "feels" like it's missing something to make it seem real....that's what i have issues with. especially when it's due to catering to the people that don't care enough to have a capable system. i just feel that if you are going to tout HD with bluray, it should be no holds barred and designed for the audio enthusiast. especially with the large amount of storage on a blu, there should be room for an audiophile grade track. either that, or neuter the non HD track for each disk and leave the other ones full bandwidth.