People here would be surprised at the Customer Loyalty of Bose owners. In a document that I used to have, Bose Customer Loyalty exceeded that of Apple, IBM and others. Bose was in fact the highest in Customer Loyalty.
Their products are very expensive. Part of that is the ubiquitous advertising. How much is a full page ad in the AARP magazine?
Steve nn mentions Bose Outlet stores. They sell refurbs at a discount, and certain times of the year they take another 10% off, (on refurbs only)
When Bose brought out their 47 inch LCD TV for about $4,500, I thought it would be discontinued after a short time. Instead, Bose now sells a 55 inch LCD TV for about $6,000, in addition to the 47 inch LCD TV.
It is a matter of Bose not aiming its products at hobbiests or audio/videophiles