The article follows my own sentiments pretty well.
The question isn't about being "fair" or "nice", the question is: what is good business.
It is good business for Sony to reach out to HD DVD supporters and try to bring them on board. It will be good business for Toshiba to remember that they will want to sell folks something else later.
Some sort of trade-in or compensation is very strongly in the interest of these companies. You only need read this forum to understand this.
Also: Whether you agree or not with this column, consider the following. "Swanni" is doing a very good job of covering the entire HDTV marketplace. I read a ton of stuff every day, and his column is a good summary. [I have also contributed to his column and periodically correspond with him, he knows his stuff. If he does make a mistake, he fixes it.] I think that what he has done in the last year is also very much improved.
Folks, please reconsider these posts.