China officially released Blu-ray high-definition products CBHD players - AVS Forum
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post #1 of 25 Old 04-22-2009, 12:11 AM - Thread Starter
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China officially released Blu-ray high-definition products CBHD players
2009 sale of 2,000 on 22 day 04 years Sina Technology 14:00
"China ray" highlights the pattern of industry

Barriers to break through a single standard CBHD

As a next-generation optical disc format for high-definition competitors, China's high-definition Blu-ray discs (CBHD) high-definition image of China has finally launched a formal attack on the market

Sina Tech News on April 22, China's high-definition optical disc industry to promote the League in Beijing this morning formally announced the Blu-ray high-definition products in China. DVD manufacturers such as TCL and the mainstream New CBHD players has introduced products, Warner Brothers, singing Corporation in support of content providers in China to speed up the Blu-ray high-definition up-to-market. This means that the "China ray" from the moment it was born since then has won the industry's expectations and support.



Shinco CBHD players

Tracing to its source, "China's Blu-ray" a very long time experienced and careful technical preparation of the preparations for the industry. In order to obtain the international high-definition optical disc standard-setting and market the right to speak, in May 2005, CD-ROM, Tsinghua University and China National Electronics Institute of Science and Technology Corporation, the third to the international DVD Forum to submit proposals, recommended the establishment of the China market specifically for the Chinese new standard for high-definition Blu-ray discs CBHD; 2007 years 2 months, the international DVD Forum has approved the physical format of CBHD standards. July 2008, CBHD Mastering the first production line in China's Record Company Limited in Shanghai was completed and a joint CD-ROM production for the disc publishers editing, compression, processing of large-capacity 15GBx2 layer Mastering CBHD high-definition programming. By the end of February 2009, Warner Bros. announced support CBHD, and officially launched in China plans to issue video CBHD.

Why do consumers need to CBHD?

Survey data show that in 2009 China has a high-definition TV up to 27 million users in 2011 will reach 72 million. This means that matching with the high-definition DVD market for tens of billions of dollars. On the other hand, Blu-ray Disc (BD) format camp tight step-by-step, in which case, the Chinese local companies to share business opportunities in high-definition is not an easy task, it is faced with changes in industry costs and prices, strong pressure from various aspects.

In 2008, the developed country markets such as Europe, America and Japan by the Blu-ray Disc (BD) standards, "dominate the political arena." However, Tsinghua University, Optical Memory National Engineering Research Center, deputy director of land has said that this does not mean that the Chinese market is bound to adopt such a standard. CD-ROM disc as a result of the regional characteristics and inter-regional flows are rare, so the Chinese can be in accordance with the interests of businesses and consumers to make a choice.

Tradition of non-HD DVD reached a peak in 2006, Taiwan's 19 million, successfully completed the high-end products from the evolution of consumer goods to the public. Professor Lu Da believe that a few decades, high-definition Blu-ray category of product demand will be the same rules of evidence, reaching tens of millions of units owned. "We must not turn a high-definition Blu-ray Disc or CD-ROM that is used in high-end enthusiast product, it is the mass of consumer goods, which is part of product development and design can not throw away the most basic purpose." Is the most sensitive to price factors. The price is too high for the Chinese market demand for a country's consumption habits and consumption patterns can not be a format change or a product. On the other hand, China is the world's largest producer of optical discs, currently China's DVD player output of about 100 million each year the size of Taiwan's total global production of more than 80%. Other related products such as PC peripherals, CD / CD-ROM drive to burn the production is accounted for 70 percent of global production, has been owned by a huge industrial base. Such a large industrial base, if the succession and continuity can not be completely close to the BD standard, will face "all start all over again," the enormous cost of waste and consumption, even for a long period of time the local CD-ROM image hurt the Chinese industry turn-around, missed opportunities for development.

Chinese CBHD with Blu-ray products at lower prices, better suited to the needs of Chinese consumers. The development of the Chinese CBHD discs have begun to enjoy the field of patents and the right to speak, would reduce the royalties, so that the existing industrial base can fully play its role. CBHD of China's information industry, CD-ROM copy of audio-visual publishing industry as well as provide new opportunities for development.

In April 22 before the official launch CBHD products, has entered the part of a prototype store on-site demonstration, about to begin a formal sales, CBHD players pricing yuan in 2000, consumers in China more popular, laid a good foundation .





TCL CBHD players

"Content than the form of" war

The support of content providers is the ultimate CBHD win in the market the most basic conditions, continued availability of low-cost, high quality content will drive further to attract manufacturers to promote market penetration as well as an important factor. Including Hollywood films, including the source of provider choice and orientation, can influence the future market development.

Finally, CBHD win the choice of the market: the mainstream Hollywood studios Warner said recently issued in China CBHD disc format. Attitude of content providers is also considered when CBHD quantities can be listed with the "east." Time Warner film company Hollywood film company the United States has the largest number of film and television programming company. Warner announced that China supports the CBHD, its recognition of the technical indicators of CBHD, digital copyright protection mechanism that is more suitable to China's national conditions, which may also be other Hollywood film companies to choose the future format of CBHD discs issued in China.

TCL and the new Division of CBHD players available now. TCL Corp., said Li Dongsheng, chairman and president, if we can sell 10 million year-Taiwan high-definition LCD TV, you can sell 10 million Taiwan CBHD players.

CD-ROM format to promote not only dependent on technological progress and, more importantly, to promote industry and market. Department of Public Works under the guidance of the letter to set up "China to promote high-definition optical disc industry Union (CHDIA)", the domestic and foreign content providers, CD-ROM disc manufacturers, CD-ROM production equipment providers, broadcast equipment manufacturers, component providers and broadcast equipment hardware and software vendors and other related businesses united to promote the building of a complete industrial chain of China's Blu-ray and mature healthy market.

CBHD has a variety of video resources. Hollywood giant Warner, China Record Corporation, has launched dozens of album CBHD high-definition. Warner recorded Fang Lin, general manager, said: in 2009, recorded CBHD format Warner plans to issue at least 100 large, in order to provide a more rich Chinese families, a more perfect enjoyment of home entertainment

http://www.sina.com.cn
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post #2 of 25 Old 04-22-2009, 10:46 PM
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For anyone curious here is the original Chinese article. From the sounds of the article CBHD players cost 2,000 yuan ($292). It will be interesting to see how CBHD does in China since even with $89 players the Chinese developed EVD format didn't do that well and that was with Chinese CE companies (representing 97% of the DVD manufacturing in China) stating that they would switch exclusively from DVD to EVD by 2008. Personally I would like to see some YouTube videos of the CECT interactive layer in action since besides the name I haven't heard anything about it.
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post #3 of 25 Old 04-22-2009, 11:50 PM
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Quote:
Originally Posted by Richard Paul View Post

For anyone curious here is the original Chinese article.

No, this is the original article.

The second article says CHBD uses AVS codec and capacity is 15GB/30GB for single and double-layered discs.

Audiosceptics accept audio trials using 25 people. A recent Oxford study with over 353,000 patient records from 639 separate clinical trials shows for every 1,000 people taking diclofenac or ibuprofen there would be 3 additional heart attacks, 4 more cases of heart failure and 1 death every year.

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post #4 of 25 Old 04-23-2009, 01:32 AM
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Quote:
Originally Posted by Kilian.ca View Post

No, this is the original article.

The second article says CHBD uses AVS codec and capacity is 15GB/30GB for single and double-layered discs.

I see, and I will fix the link. For anyone curious here is the original Chinese article and here is a different Chinese article.
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post #5 of 25 Old 04-24-2009, 08:03 AM
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this really pisses me off, i watch a lot of chinese movies (kungfu). It would be amazing to see them in high def 1080p from my projector. But now china decided to go and create their own bluray format. So what does that mean? i need buy ANOTHER player on top of hddvd and bluray. Enough is enough!!

http://www.engadget.com/2009/04/24/c...-format-war-i/
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post #6 of 25 Old 04-24-2009, 08:17 AM
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Quote:
Originally Posted by gagaliya View Post

this really pisses me off, i watch a lot of chinese movies (kungfu). It would be amazing to see them in high def 1080p from my projector. But now china decided to go and create their own bluray format. So what does that mean? i need buy ANOTHER player on top of hddvd and bluray. Enough is enough!!

http://www.engadget.com/2009/04/24/c...-format-war-i/


The studios are not going to want to have to author different formats of their movies, anymore than software companies of the 80's wanted to support IBM, MacIntosh, Commodore 64 and Amiga and a host of others. Personally, I think the Chinese are too late, they should have been in the game 3 years ago.
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post #7 of 25 Old 04-24-2009, 08:23 AM
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I wouldn't completely dismiss that. Consider that if disks are selling 1.99 and players are selling at 99, many people would buy them just to complete their formats. And then it may just generate some momentum.
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post #8 of 25 Old 04-24-2009, 08:31 AM
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I would not worry about this. China while being the center of the universe for manufacturing does not drive the software. A few years back I read about how China to get away from paying DVD royalty fees on their players was working on an alternative to DVD. Never came to be. They make what we want to consume, now another 10 years from now that may change, but not for a while.
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post #9 of 25 Old 04-24-2009, 09:26 AM
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It looks like nothing has been learned from the format war between Blu-ray and HD DVD.

The war in China has just begun. Sony is backing the BD based format while Warner announced last month that it will release movies on the HD DVD based CBHD format.

Quote:


Chinese High-Definition Format War Sees New CBHD Players

By Chris Tribbey | Posted: 23 Apr 2009
ctribbey@questex.com

The high-def format war is alive and well in China, with two companies releasing players for the China Blue-High Definition (CBHD) format, which is based on HD DVD. Chinese manufacturers TCL Corp. and Shinco will be the first to release players.

The China High-definition DVD Industry Association and the DVD Forum are backing CBHD. Blu-ray Disc was the first to get software into the Chinese market, with Sony Pictures releasing titles in November, but CBHD got a boost in March when Warner Bros. announced it would release titles on the former HD DVD format there this year.

While Blu-rays in China cost roughly the same as they do here in the United States, CBHD discs are reportedly going to be priced at under $10. CBHD players are reportedly being priced at just under $300 to begin.

A story from CDRInfo.com in Britain quotes Li Dongsheng, chairman and president of TCL, as saying the company plans on selling 10 million CBHD players this year.

From here: Home Media Magazine
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post #10 of 25 Old 04-24-2009, 10:34 AM
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Thread move and merge.

larry

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post #11 of 25 Old 04-24-2009, 12:25 PM
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I wonder wonder if this will be well accepted world wide like the VCD standard ?

2014
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post #12 of 25 Old 04-24-2009, 12:37 PM
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you guys are not understanding my frustration. I dont expect major US movie studios to back the new china format. But there are a lot of cool kung fu movies that are made IN CHINA by chinese studios, i am sure those will be forced to release in the china format and not bluray as the HD choice.

Which really sucks
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post #13 of 25 Old 04-24-2009, 01:15 PM
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Quote:
Originally Posted by gagaliya View Post

you guys are not understanding my frustration. I dont expect major US movie studios to back the new china format. But there are a lot of cool kung fu movies that are made IN CHINA by chinese studios, i am sure those will be forced to release in the china format and not bluray as the HD choice.

Which really sucks

Well, if it wasn't this, it'd be BD region coding f'ing up your parade. I guess we'll have to wait and see if they actually make any sort of impact on the global market. My *guess* is that it'll be small, if any, but I could be wrong.
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post #14 of 25 Old 04-24-2009, 01:20 PM
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bluray region coding is very easy to deal with
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post #15 of 25 Old 04-24-2009, 07:36 PM
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It won't fly... Didn't the BR alliance just sign a contract with the major mainland china CE manufacturer with a discounted price on the BR right? I remeber reading about it here in a thread somewhere.

Then why would the chinese produce and popularize a format that isn't compatible with the rest of the world and thus cuting themselves from the lucrative media market.
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post #16 of 25 Old 04-24-2009, 08:12 PM
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Originally Posted by Nosferax View Post

Then why would the chinese produce and popularize a format that isn't compatible with the rest of the world and thus cuting themselves from the lucrative media market.

From what I have read the Chinese government would prefer to have a Chinese video format take off in China. There have been several attempts to make a Chinese video format and for example a Chinese video format called HD NVD was released a few months ago.
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post #17 of 25 Old 04-24-2009, 11:32 PM
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Quote:
Originally Posted by gagaliya View Post

you guys are not understanding my frustration. I dont expect major US movie studios to back the new china format. But there are a lot of cool kung fu movies that are made IN CHINA by chinese studios, i am sure those will be forced to release in the china format and not bluray as the HD choice.

Which really sucks

Most kung fu movies came from HK not China. The studios in HK won't release anything on CBHD and they will stick with Blu-ray.

BD-A1010/CD-S1000/PF60
HTR-6290/A-S1000/KDL46V5100
NS-555/SOAVO-900C/NS-125F

BD - 242
HD - 7
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post #18 of 25 Old 04-25-2009, 02:29 PM
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Originally Posted by TuenMuner View Post

Most kung fu movies came from HK not China. The studios in HK won't release anything on CBHD and they will stick with Blu-ray.

HK kung fu movies now suck, all the good ones are made in mainland china now.
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post #19 of 25 Old 04-25-2009, 03:29 PM
 
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And the winner wil be . . .

The $1 pirated DVD's that dominate the Chinese home video on media market.
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post #20 of 25 Old 04-25-2009, 10:37 PM
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Quote:
Originally Posted by gagaliya View Post

HK kung fu movies now suck, all the good ones are made in mainland china now.

I prefer movies like SPL or Ip Man over any mainland-made "good ones". Are we even talking about the same genre here?

BD-A1010/CD-S1000/PF60
HTR-6290/A-S1000/KDL46V5100
NS-555/SOAVO-900C/NS-125F

BD - 242
HD - 7
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post #21 of 25 Old 04-26-2009, 08:30 AM
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Quote:
Originally Posted by Lee Stewart View Post

And the winner wil be . . .

The $1 pirated DVD's that dominate the Chinese home video on media market.

Agreed.

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post #22 of 25 Old 04-26-2009, 04:15 PM
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In case some people haven't realised this is a reincarnation of the stillborn CH-DVD, based on HD DVD. It could just turn out be a fleeting flirtation.

People often only talk about kung-fu films as if they represent the whole Chinese film genre but it is only one among many. There are films which have little interest outside the mainland, like those in the past which glorified the CCP. Those that will appeal to outsiders will likely be marketed outside in the usual BD format. The idea that China has its own format of something isn't new if you think about it.

Audiosceptics accept audio trials using 25 people. A recent Oxford study with over 353,000 patient records from 639 separate clinical trials shows for every 1,000 people taking diclofenac or ibuprofen there would be 3 additional heart attacks, 4 more cases of heart failure and 1 death every year.

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post #23 of 25 Old 05-04-2009, 03:41 AM
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All the Hong Kong distributors are already releasing on Blu-ray and would have to be forced at gunpoint to switch to this stillborn Chinese domestic-only format. Judging from how everyone in China completely ignore EVD, it's unlikely the fate of CBHD will be any different, and the government of China has way more important things to worry about than forcing Hong Kong distributors to change from Blu-ray to CBHD at gunpoint. Your kung-fu movies are safe.
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post #24 of 25 Old 08-01-2009, 07:13 AM
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Quote:
Originally Posted by Faceless Rebel View Post

All the Hong Kong distributors are already releasing on Blu-ray and would have to be forced at gunpoint to switch to this stillborn Chinese domestic-only format.

CBHD is hardly stillborn. Is is leading in sales by 3% over Blu-ray in China, mostly due to being around four times less expensive. Warner, Toshiba and Microsoft, among many other major firms, are behind it.

http://www.tv-tokyo.co.jp/nms/shincyouryu/post_663.html

http://formatwarcentral.com/2009/07/...-ray-in-china/

http://www.engadgethd.com/2009/07/25...nd-theater-of/

The Japanese news report (first link above) reveals that the cases are the same size and shape as HD or BD cases, but black-tinted instead of red.

It may remain domestic to PRC, as you say, due to the use of codecs not used by existing HD DVD players, although I understand that many software-based players such as VLC can decode them.
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post #25 of 25 Old 08-01-2009, 03:09 PM
 
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Quote:
Originally Posted by pointless2 View Post

CBHD is hardly stillborn. Is is leading in sales by 3% over Blu-ray in China, mostly due to being around four times less expensive. Warner, Toshiba and Microsoft, among many other major firms, are behind it.

http://www.tv-tokyo.co.jp/nms/shincyouryu/post_663.html

http://formatwarcentral.com/2009/07/...-ray-in-china/

http://www.engadgethd.com/2009/07/25...nd-theater-of/

The Japanese news report (first link above) reveals that the cases are the same size and shape as HD or BD cases, but black-tinted instead of red.

It may remain domestic to PRC, as you say, due to the use of codecs not used by existing HD DVD players, although I understand that many software-based players such as VLC can decode them.

This article says that CBHD is outselling BD by a 3 to 1 margin for players:

Quote:


The potential growth of the format in China has already become clear. In just a couple of months since it was launched, the cheaper all-Chinese CBHD players are thought to be outselling Blu-ray players at a rate of about three to one. The discs, priced at 50 yuan (£4.50), set consumers back about a quarter of the cost of a Blu-ray.

http://business.timesonline.co.uk/to...cle6732410.ece
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