Why not have a dvd store that loans a memory stick to it's customers.
Each memory stick can hold a blu ray movie, so it is 50GB memory stick.
The customer tells the dvd store which movie they want and they put it on their memory stick.
The customer sticks the memory stick into their dvd player and the memory stick only plays the movie, it cannot be transferred to the dvd player.
The customer must bring the memory stick back to the dvd store to be erased or else get late fees.
Then the dvd store only has to buy one movie, rip it to their pc and use that copy multiple times distributing it to their customers.
It can be expensive or cheap as you need to make a profit and generate interest in product.
Then when you sell the movie you sell the blu ray disk, not memory stick, so you can sell it at cost or more for profit.
There is new, and then you are new.
This is a moral of the bears and their cereal.