Originally Posted by LarryChanin
Thanks for your insights.
There's been a lot of debate from both sides on the value of connectivity and interactivity to the consumer. I was wondering if you would provide us with your views, if any, on how the studios see this?
Oh, the studios we work with (and some in BD camp) think it is the best thing since sliced bread. I would venture to say that they may even consider it a better selling factor than HD audio/video, especially for some titles. They know that average person can see these features, but may not at all appreciate the difference in audio/video quality.
The other reason might be strange to you all. But it is also about bragging rights. You can walk up to your boss, and show all of these "cool" features and show that you are not behind times in era of internet delivery and fancy PC/Console games. This is very similar to putting together cool web pages for the movie. Selling ideas internally is super important when the business itself is not profitable.
In addition, to providing a value-added differentiator do you think that the studios see interactivity as a potentially powerful means of marketing their titles or even cross-marketing other's products?
They do. The larger picture is having a connection with their customer to understand their needs and desires to fine tune their future products. Today, they can put a ton of interactivity on DVD, and sell it through Wal-Mart and have no idea if anyone ever touched them. With networked interactivity through HD DVD, they get an immediate pulse. For example, Warner knows now how useful the clips feature is in 300 because people register with them to share the lists. This is incredibly valuable to them and puts them way ahead of where they are today. They now know what else they need to do on that front.
They can also keep the content fresh and build up brand loyalty. While you all know who made which movie (I am continuously amazed at the knowledge of who has made which movie in this forum!), how many consumers know Warner made this movie and Fox another? By going on-line, you get to build that awareness and goodwill if you do a good job.
For example, supposed I've just finished viewing a title from a particular studio that I enjoyed. Wouldn't that be the perfect time for the studio to offer me the opportunity to buy more of their HD titles via my player? I see it as a very attractive extra that benefits both the studios and the consumer because the consumer only uses the extra feature if they wish, rather than having it thrust upon them like typical commercials.
Absolutely. This is why I say that if you have long term vision of this space, it must include a world where the lines are blurred between physical and virtual delivery. You buy what you like on optical, and get the rest through digital distribution.
My pleasure. Good points btw