I for one am glad to see this. Many of you keep saying you want choice, but choice will just cause HD movies to remain a niche product. Regardless of what side you may be on, we all agree that a single format is best. Hate or love Sony /Toshiba, do we all want this to turn out like DVD Audio/SACD did? If HD-DVd has to die for Blu-Ray to move on as the standard, then a quick death to HD-DVD then. I just want all the movies in one format, and for player prices to drop. still not quite understanding the Sony hate, they are not alone in the BDA, or am I wrong. Sorry to get off topic, its great that I will be able to go locally and rent Blu-ray movies. I use their online service, and taking them back to the store is a great feature that Netflix cannot match. and so far, Amiable-Akuma has had the best post I 've read on this thread so far. Plain and simple, one of these formats must die, or they'll both die. I won't cry for either or, as they are all backed by multinational companies that really only care about my money, and not me. And there are some of us that will continue to watch movies, even when the PS3 finally gets the heavy hitters. To think otherwise is just dumb. Why not get the movies, I 've already got the player.