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Lee Stewart's Avatar Lee Stewart 05:36 AM 08-07-2007
Warner's 300 Debuted 'Same Day' On Cable HD, DVD
The film is the biggest box office hit yet to get the same day treatment.
By Swanni

Washington, D.C. (August 6, 2007) -- Warner Bros.' DVD release of the blockbuster war film 300 generated considerable media attention last week.

However, totally ignored by the press was the fact that 300 was added to some cable HD On Demand lineups on the same day.

In some Time Warner markets, including Columbus, Ohio, 300 was added to the On Demand lineup on July 31, the same day it was released on standard and High-Definition disc (Blu-ray and HD DVD).

Comcast, the nation's largest cable operator, plans to add 300 to its HD On Demand menu on August 14, just two weeks after the DVD release.

In the past, home viewers would have to wait at least 30 days before seeing a new video release on cable or satellite VOD. But Warner Bros. has been testing 'same day' releases in select markets across the country.

The decision to release movies in the 'same day' format is another challenge to video retailers who are increasingly concerned about new video distribution methods.

Without the traditional "window" between the DVD release and the VOD premiere, there is less reason for the average viewer to rent the film from a video store.

In the past, Warner has tested the same day approach with lesser titles such as The Astronaut Farmer. But 300, which made $70 million during its opening weekend release, is far and away the biggest box office hit to get the same day treatment.

The film recounts the ancient clash between 300 Spartans and the Persian Army.


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