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post #1 of 114 Old 09-05-2007, 03:17 PM - Thread Starter
 
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Press Release Source: North American HD DVD Promotional Group


HD DVD Continues to Deliver the Most Affordable Hardware Plus the Year's Biggest Box Office Hits

Wednesday September 5, 6:00 pm ET
Promotional Group Rolling Out 4th Quarter Marketing Campaign to Support More than 125 Movie Titles Representing $3 Billion in Box Office Revenue; HD DVD Announces Season-long Partnership with NBC Television Station Group for Sunday Night Football Broadcasts

DENVER, Sept. 5 /PRNewswire/ -- Today at the CEDIA EXPO 2007, the North American HD DVD Promotional Group showcased undeniable momentum for the high def format, announcing an aggressive fourth quarter marketing campaign to support a strong slate of more than 125 high definition movies, as well as expanded hardware offerings that take the consumer experience to new levels. Fueled by support from major Hollywood studios, including Warner Bros, Universal, and the recently exclusive Paramount and DreamWorks Animation; from leading hardware manufacturers including Toshiba and Onkyo; and from four of the top five PC Notebook manufacturers in the world; HD DVD continues to offer the best overall experience and the most affordable prices of all next generation formats.

In a clear show of marketing muscle leading into the holidays, Toshiba announced a season-long promotional campaign partnering with the NBC Television Station Group and its broadcasts of Sunday Night Football. This campaign includes 30 second HD DVD ads to air in key NBC television markets broadcasting Sunday Night Football, web sponsorships promoting the format, as well as special on-air HD DVD vignettes that will help educate consumers on how they can receive the ultimate high definition experience through their HDTV. The HD DVD vignettes will air in shows such as "Football Night in America" hosted by Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki Barber and Jerome Bettis. This season-long campaign will communicate the many benefits of HD DVD to more than 72 million households through the holidays and into 2008.

"Today's announcements leave no doubt about the level of commitment driving this format -- HD DVD is the best choice for consumers and it's available today," said Ken Graffeo, co-president of the HD DVD Promotional Group. "With a strong line up of hardware and software, as well as key promotional activities through Sunday Night Football, we're making HD DVD an easy choice for the holiday and a must for every home theater."

Universal, Paramount Studios and Warner Bros announced a broad slate of more than 125 titles for 4th quarter, featuring blockbuster new releases and catalog titles that delivered box office returns of more than $3 billion. Toshiba also reaffirmed in its press conference today that it continues to hold a majority lead in dedicated high definition players in the U.S.

HD DVD currently offers more than 300 titles available in the US, with player pricing starting at under $300 for dedicated CE players and $179 for the Xbox 360 HD DVD drive. HD DVD is also the only format with mandatory features on every machine such as a network connection to access web-enabled content and picture-in-picture capabilities to personalize the movie watching experience. To help future proof your home video collections, HD DVD also exclusively offers combo discs (DVD on one side and HD DVD on the other).

About HD DVD

The DVD Forum develops and defines DVD formats. Its more than 200 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. In November 2003, the DVD Forum selected a single technology as the next-generation, post-DVD standard for high capacity, high definition optical discs -- HD DVD. HD DVD is fast becoming the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established to promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit http://www.TheLookAndSoundOfPerfect.com.

http://biz.yahoo.com/prnews/070905/aqw155.html?.v=11




--------------------------------------------------------------------------------
Source: North American HD DVD Promotional Group
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post #2 of 114 Old 09-05-2007, 03:22 PM
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^^About time ...I've been waiting for thei marketing ads to expand ... and a better way to do it is Monday Night Football !!!

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post #3 of 114 Old 09-05-2007, 03:24 PM
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I wonder where they got the number 125 from?

I don't suppose anyone offered up a list did they?

125 HD DVD movies being released in just the 4th Qtr. would be great though, thats for sure.

And Sunday Night Football is exactly what J6P watches.

If the NFL tells them to buy HD DVD I would imagine a lot of them will.
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post #4 of 114 Old 09-05-2007, 03:25 PM
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So, no new studio defections to the RED side, no new CEMs jumping ship etcetera?? Just announcements of some more PR plans, which they frankly should have been implementing already?

Looks like a CEDIA letdown, right now.
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post #5 of 114 Old 09-05-2007, 03:28 PM
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What's this, promotion ad for promotion ad?
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post #6 of 114 Old 09-05-2007, 03:29 PM
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Hopefully there is more than this fluff.
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post #7 of 114 Old 09-05-2007, 03:29 PM
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Quote:
Originally Posted by raaj View Post

So, no new studio defections to the RED side, no new CEMs jumping ship etcetera?? Just announcements of some more PR plans, which they frankly should have been implementing already?

Looks like a CEDIA letdown, right now.

It's only the first day of CEDIA, give it another

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post #8 of 114 Old 09-05-2007, 03:31 PM
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Quote:
Originally Posted by zalahmar View Post

It's only the first day of CEDIA, give it another

I'd love to. But this is the press release of the HD DVD PRG, for crying out loud. I would expect that they would bring out all the big guns, if there ever were, in the PR. Seems like they were carrying a few empty holsters.
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post #9 of 114 Old 09-05-2007, 03:31 PM
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Stay tuned for spin from the other side; news at 7:00

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post #10 of 114 Old 09-05-2007, 03:34 PM
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Its funny, everyone expecting PDW type news.

LOL

I'd love to get my hands on a Blu Monster's Ball.-LilStinky

Refering to a possible release of said movie on BD LOL
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post #11 of 114 Old 09-05-2007, 03:36 PM
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No mention of Weinstein in the news release?
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post #12 of 114 Old 09-05-2007, 03:38 PM
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I think they need a discussion with Dana White...that would also be huge. Imagine an HD DVD logo right in the middle of the octagon during UFC events...why not other sporting events.... HBO Boxing, etc.

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post #13 of 114 Old 09-05-2007, 03:38 PM
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Quote:
Originally Posted by Urza View Post

Its funny, everyone expecting PDW type news.

LOL

Except for the expected surge in the promotional campaign, is there any sliver of importance in that release?
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post #14 of 114 Old 09-05-2007, 03:41 PM
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The Monday Night Football promotion is pretty darn big. As a bluray fan, Im a little jealous.

However, dont forget that ABC/ESPN is owned by Disney and they get all those college football games. This could be blurays counter. We shall see

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post #15 of 114 Old 09-05-2007, 03:43 PM
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Originally Posted by Merrick97 View Post

The Monday Night Football promotion is pretty darn big. As a bluray fan, Im a little jealous.

However, dont forget that ABC/ESPN is owned by Disney and they get all those college football games. This could be blurays counter. We shall see

Sunday Night Football, on NBC, part of NBC Universal!
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post #16 of 114 Old 09-05-2007, 03:45 PM
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The college crowd wouldn't be able to afford the high price tag of BR players... HD DVD is in the college kids budget. he he.

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post #17 of 114 Old 09-05-2007, 03:49 PM
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Quote:
Originally Posted by delrmx01 View Post

The college crowd wouldn't be able to afford the high price tag of BR players... HD DVD is in the college kids budget. he he.

College football is watched by just as many, if not more, "non-college-kids" as do college kids. Some of those folks tend to have generous incomes to lavish on HDTVs and nice HD disc players to complement them. And Monday Night Football has more high profile matches and draws in more eyeballs than Sunday Night Football.
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post #18 of 114 Old 09-05-2007, 03:50 PM
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Originally Posted by delrmx01 View Post

The college crowd wouldn't be able to afford the high price tag of BR players... HD DVD is in the college kids budget. he he.

I assure you kids arent the only ones watching college football and ESPN when you consider how much money the programs get from boosters and such. Dont forget college kids do have a PS3. :-)

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post #19 of 114 Old 09-05-2007, 03:51 PM
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Originally Posted by Merrick97 View Post

I assure you kids arent the only ones watching college football and ESPN when you consider how much money the programs get from boosters and such. Dont forget college kids do have a PS3. :-)

Eh, don't be giving those BDA guys no fresh ideas !!


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post #20 of 114 Old 09-05-2007, 03:52 PM - Thread Starter
 
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125 titles in Q4? COOL! There are currently only 51 Q4 titles announced including the Warner Bros non combo re-releases. so that is at least 74 more HD DVD titles to be anounced before the end of the year.

Whoppee!
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post #21 of 114 Old 09-05-2007, 03:52 PM
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Quote:
Originally Posted by raaj View Post

College football is watched by just as many, if not more, "non-college-kids" as do college kids. Some of those folks tend to have generous incomes to lavish on HDTVs and nice HD disc players to complement them. And Monday Night Football has more high profile matches and draws in more eyeballs than Sunday Night Football.

Well, Monday Night Football is now broadcast on ESPN, which doesnt reach as many people as NBC's Sunday Night Football. Not to mention that the Monday Night Football is no longer considered the game of the week, while Sunday Night Football is. It almost always features a very good matchup.

Either way, having HD-DVD ads on NBC's SNF is big.

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post #22 of 114 Old 09-05-2007, 03:54 PM
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Originally Posted by delrmx01 View Post

The college crowd wouldn't be able to afford the high price tag of BR players... HD DVD is in the college kids budget. he he.

Are you kidding? Have you read the posts on various sections of AVS? There's a guy asking questions about putting his 50" Pio plasma in his dorm room!.

College kids always manage to get cool stuff. By the holidays there will be enough games out for PS3 that it will definitely be cool .

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Originally Posted by Enigma View Post

Are you kidding? Have you read the posts on various sections of AVS? There's a guy asking questions about putting his 50" Pio plasma in his dorm room!.

College kids always manage to get cool stuff. By the holidays there will be enough games out for PS3 that it will definitely be cool .

Yeah, Im a graduate student in biochemistry and I have a Samsung HPT5084 and a Samsung LNT4065F, a PS3, Xbox 360, HD cable and a Sony Surround system.

If I get into HD-DVD, I will get a standalone, not the 360 addon. I spoil myself.

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post #25 of 114 Old 09-05-2007, 04:04 PM
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I don't feel the Integra is a huge deal, it's great that there is going to be another hardware supporter out there, but based on the price I feel all HD DVD faithful that bag on BD for their insane prices look pretty foolish here. I doubt the the new Onkyo and Integra players will even tilt the war in any degree.
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post #26 of 114 Old 09-05-2007, 04:04 PM
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Sunday Night Football screams J6P. I hope the people here on AVS realize that they are not J6P and neither format is worried about us. It's all about mass market acceptance and what a great way to reach the masses with Sunday Night Football and cheap players. Don't be bitter. It's good news no matter how you spin it. Good job HD DVD!!!
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post #27 of 114 Old 09-05-2007, 04:11 PM
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"Universal, Paramount Studios and Warner Bros announced a broad slate of more than 125 titles for 4th quarter"



OMG!!!!!!!!!! How much of this has actually been announced
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post #28 of 114 Old 09-05-2007, 04:16 PM - Thread Starter
 
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Originally Posted by MichaelHDDVD View Post

"Universal, Paramount Studios and Warner Bros announced a broad slate of more than 125 titles for 4th quarter"



OMG!!!!!!!!!! How much of this has actually been announced

51 Q4 titles announced including the Warner Bros non combo re-releases. so that is at least 74 more HD DVD titles to be anounced before the end of the year.
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post #29 of 114 Old 09-05-2007, 04:23 PM
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OK, so I can get either the Onkyo or the Integra and move the A2 upstairs. I now have 125 more movies to chose from. Damn these these guys! How can I save money with all this new stuff?
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post #30 of 114 Old 09-05-2007, 04:24 PM - Thread Starter
 
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Press Release Source: Toshiba America Consumer Products, L.L.C.

Toshiba and CBS Announce 'Star Trek: The Original Series' HD DVD Promotion

Wednesday September 5, 7:00 pm ET
Landmark TV series comes exclusively to HD DVD with fantastic interactive capabilities

CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today a joint promotion with CBS Home Entertainment for the launch of "Star Trek: The Original Series," Season 1 exclusively on HD DVD. Available on November 20th at retailers nationwide, this boxed 10-disc set offers "Star Trek" fans the opportunity to not only experience "Star Trek: The Original Series" in full high definition for the first time, but will also allow viewing of the same discs in standard DVD players. "Star Trek" Combo HD DVDs feature HD DVD on one side of the disc and standard DVD on the other.

To support this historic launch, Toshiba has teamed up with CBS Home Entertainment, with plans to offer purchasers of the boxed set and any Toshiba HD DVD player an exclusive, limited edition "Star Trek" Phaser remote control that will operate Toshiba's HD DVD players. This promotion is planned to coincide with the launch of the "Star Trek" HD DVD boxed set.

"To be part of bringing the pioneering episodes of the landmark 'Star Trek' franchise to fans is truly special," said Jodi Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Taking advantage of all HD DVD has to offer, 'Star Trek: The Original Series' will be presented with interactive capabilities and a level of visual and audio sophistication fans of the series have never experienced. With this offer fans can also get their hands on merchandise that will not be available any other way."

The leading-edge technology in Toshiba HD DVD players will enable "Star Trek" fans to access thrilling interactive capabilities such as picture-in-picture video commentaries, the ability to compare visual effects in the re-mastered episodes versus the originals and to take an interactive tour of the Starship Enterprise, for a detailed exploration of the ship.

"Part of the appeal of 'Star Trek' is the spirit of its characters to embrace and utilize cutting-edge technology," said Jeffrey Nemerovski, Vice President of Business Development for CBS Home Entertainment. "The technology, power and innovation of HD DVD has allowed us to present 'Star Trek: The Original Series' in an unprecedented way. With the choice of either watching in HD or SD, there truly is no risk in the disc. Enthusiasts can now explore the original episodes and become immersed in picture quality and disc features in a manner not previously possible without HD DVD."

Meticulously remastered from the original camera negative, each classic episode is presented in pristine condition with new state-of-the-art digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD presentations include rare on-set home movie footage, an inside perspective on what it took to transport 'Trek' into the 21st century ... and much more. Showcasing graphics with a 3D look and feel, the interactive "Starfleet Access" menu interface will allow HD viewers to activate icons on seven episodes to provide such features as picture-in-picture video commentaries and an interactive tour of the Starship Enterprise.

In addition to visually experiencing "Star Trek" in a new way through HD DVD, fans of "The Original Series" can enjoy the classic "Star Trek" musical score and sound effects in advanced audio, immersing fans in the complete HD experience
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