One of the sub-contractors who's doing some of the metal-finishing work on my lens finally asked me today "Well, what does this thing do?".
I explained what an anamorphic lens was and why some people liked them, and then he said, "Wow! Sounds great! We bought a 3D flat-screen the other day and watched the football Grand Final on it. Fantastic! Especially when some bod in the foreground popped up right in front of the camera and grinned into it... my wife nearly fainted... it was so realistic, he gave her a fright. Will your lens do the 3D thing?"
I explained to him that yes, of course it would... or rather wouldn't get in the way. But he won't be buying one soon as he's perfectly happy with his new, expensive LCD flatty, especially when the footy finals are on.
Having said that, I still haven't seen a 3D movie in a cinema (although have seen some SMPTE demos at "profesional" nights). Got a migrane from them. Saw Avatar in 2D, but couldn't image how a piece of melodramatic, cartoony schlock like Avatar could be improved by the addition of an extra dimension, or even two, or even a sex scene. Garbage is garbage, no matter how many dimensions it's in. Fell asleep in the big battle scene, it was so boring and predictable.
P.S. Rupert Murdoch making money out of it might have had something to do with my underwhelmment.