Originally Posted by Health Nut
If 2.35 capable panels/projectors came out with no need for anamorphic lens (and the asssociated extra equipment/cost/technical hassles/sliding mounts, etc...), who would not want such a projector? ... capable of native 1.78 and 2.35 by simply using extra horizontal pixes available for a 2.35 mode... Such an obvious solution... People who would not have bought 2.35 screens, would then buy them....
You could make the same argument for the Philips 21:9 TV. Obviously (all else equal) most already interested in CIH would opt for a simpler, "native" solution.
It would also probably attract some who thought CIH was "too hard" before.
But there will still be projection buyers who won't be interested, those who's rooms are "too narrow" for CIH for example. People who are upgrading and have lots invested in a 16:9 screen (thinking proscenium/room) for which there would be a significant cost to change screens.
But that's all really beside the issue. Frankly the Home Theater projector market is tiny in the eyes of Epson, Sony, JVC, and TI. And that there is the problem.
How many more
HT projectors would be sold (that wouldn't be otherwise) if they used scope chips? I'm guessing about none. For now incremental improvements in quality drive sales sufficiently. It would be a huge investment to sell projectors to people who were probably going to buy one anyway.
Today, unless there's a real chance of significantly
growing the 600,000 unit HT projector market because
of native scope chip. There are cheaper ways to incorporate CIH functionality, like the AE3000's zoom memory.
Now, in 3-4 years, if contrast ratios are commonly and really up in the 100k's, to where an increase won't drive sales, and LED light sources are common, to where gamuts are perfectly configurable and projectors last 'forever', I could see things changing.
In a few years, if we get to a point where most of us are happy enough with performance/quality to where new models aren't compelling from a quality standpoint, I think Epson, Sony, JVC, and TI could be looking at a very different situation, where new sales are slumping because quality has plateaued, and they'll be looking for new, significant features to add.
In such an environment, native scope chips/projectors could be the distinguishing characteristic to drive sales again.