Some people just don't like a particular company and the way they have conducted business over a period time.
I'm guessing that is a big part of the reason for the backlash.
Had HD DVD won, the response would be the same from the Blu Ray camp.
Sure, videophiles and early adopters embraced this technology, but I believe it is a myth that the "masses" were sitting on the sidelines waiting for a clear winner.
The masses really don't know much about it, or even that there was a format war to begin with. Price is still the determining factor, and when that becomes reasonable for the masses, you will see adoption at that point.