I am feeling the same way at this point. I bought this TV a few days ago. I have a 46" Samsung LCD from four years ago that acutally has better picture quality than this panel when watching sports. I have found the standard picture quality to be acceptable when viewing most other forms of TV. I went into display setting and turned all the motion procesing toys off for regualr TV, just as I would have with my other panel when watching regular TV. It looks solid from there. However, I can't seem to get a nice clear, relatively judder free picture for football with any combination of the clear motion technology and other motion enhancement toys. I will have to bring it back if I can't figure out how to tune it up a bit. It can't possibly be acceptable that it underpeforms a panel from four years ago in that category. Also, I am not feeling like the color is as good on this set as my older LCD. The grass does not look green like it should when watching a game.