AVS Forum Special Member
Join Date: Jul 2003
Location: Inner Loop, Houston
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Kevin - Good questions. When the Product Manager for the TV gets back in the office, I'll ask.
For target markets, I don't think that we are the primary market. Instead, we represent the top of, in marketing terms, a pyramid of influence. In other words, people ask folks like us what they should buy, and then they buy it. Then they tell others that "they know this guy who really knows what he's talking about, and he says to get this doohickey..."
Where folks do not "get" DVE or Avia, then this product is great for them. Sure it costs a fair chunk of money compared to DVE or Avia, but for the Best Buy/Circuit City crowd, this is a good product. After all, how many of those folks have even heard of the ISF, let alone know how to hire an ISF tech? My guess is that the majority of an ISF tech's business comes from referrals from high-end HT retailers or are sole-sourced as A/V consultants (largely through word-of-mouth). Thus, I see this expanding the market for calibration, while not really cannibalizing anyone's existing business.
That being said, having access to the xyY data does give a certain amount of empowerment to the folks on this forum. When I specifically asked about the "/support" flag, the folks at Colorvision inidcated that they had expected that info to make it out eventually, so I do not feel bad about publishing how to do it. Personally, I think it helps spur adoption of the product amongst folks here, who then tell the less sophisticated folks to buy it.
Anyway, sorry for the rant, but I wanted to be sure that folks here knew who this was really designed for, so that when they think about describing it to others, they can understand that DVE and Avia are just "beyond" the non-hobbyist. (As yet another thread in the >$3500 forum asking about how to use DVE shows...).