krasmuzik, you have demonstrated (and displayed) an honour among ISF'rs as a whole that is sadly lacking in most aspects of HD industry. The ISF pro calibrator that I had was nothing but the epitomy of professionalism, going out of his way to demonstrate what his ministrations would accomplish and warning me several times in advance that although I might be surprised at the end result, it WAS the way the film producers expected their craft to be displayed.
The HDTV industry has tried their damndest to brainwash the consumers into thinking that HDTV is best offered ONLY in a retina-melting vivid or torch or blindingly brightness'd mode. With colours that are so vulgar, they are rarely seen in nature.
We see it in stores, we see it in other people's homes, we see it just about anywhere a set that has out-of-the-box settings has been turned on and then left on.
I laud the good people who are dedicated to their craft and take the time to educate the consumer on the true beauty that is possible with this technology.
Well done, good people. I wish your self-discipline in ensuring that your client base becomes an EDUCATED client base was more prevalent throughout this entire indiustry. Educated in the film industry's goals, educated in the raison d'etre of HDTV, educated in the whys and wherefores of this form of communicatrions in general.