Microsoft will be giving away an Xbox One every hour during the German trade show.
Microsoft has publicly detailed its plans for Gamescom next week, with the Xbox One maker promising "exciting news" from the company.
As confirmed yesterday, Microsoft Studios boss Phil Spencer will open the German gaming trade show on August 21 with a keynote talk on next-generation gaming. He'll be joined by Cologne mayor Jürgen Roters and German federal minister for economy and technology Philipp Rösler.
Ahead of the event's formal opening, Microsoft adds that it will run its own showcase event on Tuesday 20. "We’re placing our focus on the games," said Microsoft in a statement. GameSpot will be in attendance.
"More people than ever before will have the opportunity to play Xbox One games and the team will be welcoming them with open arms," added Microsoft.
Games confirmed to be at Microsoft's booth include Forza Motorsport 5, Dead Rising 3, Ryse: Son of Rome, Project Spark, Killer Instinct, and Zoo Tycoon.
Additionally, Microsoft adds that it will be running a competition at its public Xbox booth, giving away an Xbox One console every hour.
Microsoft is returning to Gamescom this year after skipping the trade show in 2012.